How to Use Digital Marketing to Grow Any Business - PowerPoint PPT Presentation

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How to Use Digital Marketing to Grow Any Business


If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly. – PowerPoint PPT presentation

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Title: How to Use Digital Marketing to Grow Any Business

Digital marketing tips for small business
  • Redial India Solutions

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Popular Methods of Digital Marketing
  • Tips of Digital Marketing for Small Business
  • A Question

What is Digital Marketing?
  • Digital marketing involves promoting products
    services through electronic platforms mainly
    internet. It includes social media, e-mail,
    mobile phones tablet devices. Digital Marketing
    has become the most popular and successful method
    of advertising brand awareness. Unlike more
    traditional marketing techniques, digital
    marketing enables you to analyze your campaign
    for more information about your target market and
    what is not working.

Why Digital Marketing?
  • The importance of digital marketing is the reach
    in which you can get yourself out of there. This
    is in most cases a higher exposure than
    traditional media.
  • To put this in context, if you place your ad in a
    local newspaper, it will be seen by people in
    your city, but probably not in the next city.
    However, if you promote through digital marketing
    methods such as social media, SEO etc. It will
    probably be seen by people all over your state.
    Traditional media is limited in many ways. Even a
    television commercial is limited in that it can
    usually be viewed at a certain time, as opposed
    to online video, which can be watched at any time.

Popular Methods of Digital Marketing for Small
  • Social Media Marketing
  • Email Marketing
  • Content Marketing Strategies
  • Search Engine Optimization (SEO)
  • Search Engine Ads (SEM)

Social Media Marketing
  • Social media marketing is use of social media
    platforms to connect with your audience. It is a
    form of internet marketing that involves creating
    and sharing content on social media networks to
    build your brand, increase sales, and drive
    website traffic. The major benefits of social
    media marketing include
  • Increase Brand Awareness
  • More Inbound Traffic
  • Higher Conversion Rates
  • Better Customer Satisfaction
  • Cost-effective

Email Marketing
  • Email marketing is an easy way to reach the
    customer directly through electronic mail. Unlike
    spam, direct email marketing reaches those
    interested in your business area of ??expertise.
    No matter what you are selling, the information
    is sent like a laser-guided missile. It is a way
    to reach thousands of potential customers
    directly at a relatively low cost compared to
    advertising or other forms of media. It
    communicates your business message directly to
    people through an engaging mix of graphics, text
    and links. Benefits of Email marketing includes
  • Email marketing is cheap
  • Better conversion rates
  • Better reach to the customers
  • Fast and simple
  • Accessible to large audience

Content Marketing
  • Content marketing is a marketing strategy that
    involves creating delivering valuable content
    to create conversions. It is a completely unique
    approach to engage with potential customers that
    bypasses some of today's biggest pain points,
    especially in the digital space. Key benefits of
    content marketing includes
  • Increase website traffic
  • Improve your SEO efforts
  • Attract new customers ideal buyers
  • Strengthen your customers' trust in your brand
  • Differentiates you from the competition

Search Engine Optimization (SEO)
  • Search Engine Optimization (SEO) is the process
    of improving the quantity and quality of traffic
    to a web site from search engines through organic
    search results for targeted keywords. It is used
    to get your customers to your website naturally
    over time rather than the help of paid methods.
    This increases the amounts of visitors to a
    website by placing the website at the top of the
    SERP. To understand more about SEO read Important
    SEO FAQs. Key benefits of SEO includes
  • Helps to get better rankings in SERP
  • Increase traffic of the website
  • SEO provides trackable quantifiable results
  • Cost-effective marketing strategies
  • Increases the brand awareness

Search Engine Marketing (SEM)
  • SEM is the practice of marketing a business that
    uses paid advertisements that appear on the SERP.
    Advertisers bid on keywords that users of
    services like Google and Bing can enter when
    searching for certain products or services. PPC
    advertising is on of the best example of SEM. Key
    benefits of SEM includes
  • Easy to implement
  • Reach Your Target Audience
  • Pay Per Action
  • Very quick measurable
  • Provides testing facility
  • Higher Return on Investment

Tips of Digital Marketing for Small Business
  • Following are some important tips of digital
    marketing for small business-
  • Know your business goals
  • Understand your target market where you stand
    in regards to online competition
  • Make your website design attractive responsive
  • Do SEO of your website - SEO is your biggest
    asset for local regional exposure
  • Make a keyword plan for every page
  • Use keyword or phrase in content based on your
    geographic location.
  • Build a strong social media presence
  • Use email marketing to connect with customers
  • Start using video marketing
  • Optimize Your Google My Business Page

A Question
  • How does a small business owner manage their
    business online, managing it day-to-day?
  • Some options -
  • Hire a digital marketing Company - It can be
    expensive, but they will do all for your business
  • Focus on top social networks such as Instagram,
    Twitter, Facebook and LinkedIn
  • List your business in various e-commerce platforms

Contact us
  • Redial India Solutions
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  • Website https//

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