Action Plans for Small Businesses for the Corona downturn Through Digital Marketing (1) - PowerPoint PPT Presentation

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Action Plans for Small Businesses for the Corona downturn Through Digital Marketing (1)

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Title: Action Plans for Small Businesses for the Corona downturn Through Digital Marketing (1)


1
Action Plans for Small Businesses for the Corona
downturn Through
Digital Marketing
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2
Introduction of PPTThis PPT explains lifetime
help for the businesses through digital marketing
support marketers to gain the Brand Value.
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3
What needs to go into a marketing communications
action plan to respond to a recession?As we all
know that global brands like Apple, Nike,
Starbucks and many more have shut down their
stores around the world but they are engaging
with their customers through coronavirus related
postings on their social media accounts
website.
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4
The huge pressure on marketing budgets,
campaigns, and marketersA recent survey in
March revealed that the majority believe that
Coronavirus had already heavily impacted
marketing activities for the first half of 2020.
Among marketers working at brands with a revenue
of more than 50 million per year, 55 of those
in the UK and 57 of those in North America say
that product or service launches are delayed or
under review.
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5
Your Marketing Action Plans

Let's get into the RACE which means
Reach,
Act,
Convert
Engage

RACE is designed to be relevant to most
businesses for whom digital multichannel
communications are important, including
businesses that sell online and those who use
digital channels to create awareness and brand
preference which encourages people to work
offline.
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6
Customer Lifecycle
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7
Your marketing action planHowever, all
industries can benefit from considering low cost
and no cost inbound marketing techniques.
We know from our research that many businesses
and particularly smaller businesses dont tend to
plan.

Its arguably less necessary, but now short
focused plans are more important than ever. If
this is your situation, its really a change of
mindset.
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8
Defining your marketing strategy and action
plans1. Create action plans to prioritize your
resources
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9
1 Plan - defining your marketing strategy and
action plansIn any recession, a plan becomes
even more important since you will have to revise
your forecasts and really prioritize the most
effective techniques.

Larger businesses may develop business continuity
plans, but for smaller businesses, having more
flexible actionable plans are important.
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10
2 Sort your analyticsYou cant start your
analysis and data-driven marketing without this.
This means customize your analytics so you can
tell whether interactions
with your website are really generating value for
the business and you.
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11
For example, Google's Demo account data shows how
Page Value provides a good way of comparing
different page types to see how they support
conversion - here they vary quite widely. You can
work on pages that are less effective.
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12
3 Get the balance between campaign and always-on
activities rightIn smaller businesses, there
is a natural tendency to focus on campaign
activities to generate awareness and demand.
Thinking longer-term and moving from campaign
to always-on marketing activities that support
the long-term growth of the brand makes sense in
the face of declining budgets.
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13
4 Review the gaps in your always-on
marketingThe visual above shows that you
potentially deployed the campaign to attract the
customers but very often, there are gaps in what
could be used. Which you can improve your email
welcomes
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14
5 Refine your personasEffective marketing
should always start with the customer and
understanding customer preferences and
perceptions - and how they change through time.
Personas are a great way to share your
understanding of customers.

So put more time into creating effective
persona.
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15
6 Understand changed customer preferencesPerson
as should be based on research,
but they may not reflect changing concerns of the
time, so look to use published research or
conduct your own research to see how consumer
spending power has changed.
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16
Check the facts due to Corona effect on online
shopping
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17
Digital Business Guide For All Business Owners
IF YOU NEED COMPLETE
DIGITAL MARKETING SOLUTIONS,
REACH OUT TO US
www.brainminetech.com
sales_at_brainminetech.com
91 8446477774 / 91 9359978574
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