How COVID 19 will affect digital marketing?

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How COVID-19 Will Affect Digital Marketing
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INTRODUCTION

• These day internet has become a part of our
  daily lives, digital marketing proved to be
  important for a brand. Business now focus on
  creating an online brand image as globally there
  is 4.5 billion internet subscribers. In the past
  of a few weeks, the outbreak of COVID 19 impacted
  our lives and multiple businesses across the
  world. Marketing spends and many digital
  marketing activities of the businesses have been
  paused. Hence there is a need to change the
  marketing strategy to survive in this crisis.

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Impact on Customer Behavior

• Before the lockdown, social media usage was
  on average 150 minutes per day. However, in the
  first week of lockdown, the figures jumped to 280
  minutes per day, showed a survey. The survey
  added that 75 people were spending more time on
  social media as compared to the before.
• A solid understanding of these shifts in
  customer behavior will helps to create
  opportunities for marketers to continue to engage
  their customers.

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Impacts on Marketing Efforts

• Changing customer habits naturally leads to
  variations in media consumption. Marketers and
  advertisers need to change their existing digital
  marketing efforts.
• Here is how to market during the pandemic,
  including ways to create a crisis marketing
  strategy and to
• Help customers rather than simply selling to
  them.
• Focus on online events and offerings.
• Plan for future growth.
• Empower employees.

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Digital Marketing Recommendations

• So, what should you do next? Here are our
  recommendations for what to do today to mitigate
  risk and create opportunities.
• Assess Your Brands Value In todays world,
  people are turning to brands to meet their
  current needs state. Understanding that needs and
  shift your marketing strategy is best way of
  marketing. Keep an eye on your customers
  spending trends, competitors messaging, and
  media presence to plan your marketing plans.
• Maximize Changes in Media Consumption Trends 
   These day media consumption is changing as more
  people change their daily routines. Shifting your
  media channel mix can align with opportunities in
  market and performance within your campaigns. 

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• Remember That Were All In This Together Great
  brand always inspire people. Explore
  opportunities to build that brand connection
  within paid and organic channels. Also remember,
  be transparent with how you respond to your
  employees.
• Look Ahead Looking back at past market
  downturns and rebounds gives us a glimpse of how
  customers can and will spend after COVID-19
  crisis has ended. This knowledge can empower your
  teams to create thorough marketing strategies
  that will accelerate growth when we rebound
  together globally.

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CONTACT US
ADDRESS 305, Kumar Primus, Hadapsar,  Pune
411013, India
Contact No. 91-8530666677 Email
Info_at_saletify.com Website https//saletify.com/

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Thankyou
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