Digital Marketing is Must for Every Business in 2022 - PowerPoint PPT Presentation

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Digital Marketing is Must for Every Business in 2022


Opportunities for businesses to leverage digital marketing strategies and connect with an ever-growing audience. Here are a few factors that make digital marketing an absolute must for all businesses in 2022. – PowerPoint PPT presentation

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Title: Digital Marketing is Must for Every Business in 2022

Digital Marketing is Must for Every Business in
Reaching Out To More People
  • Traditional marketing channels, like hoardings,
    print ads, etc., are geographically limited.
  • Customised digital marketing campaigns helps
    enhancing the overall exposure for your business.
  • Digital marketing helps to connect with a focused
    audience from all over the globe, without having
    to spend exorbitant amounts.
  • Geo-targeted digital marketing, makes easier for
    businesses to target specific countries.

Building A Stronger Brand Presence
  • Iterative digital marketing strategies helps
    businesses in building a robust brand presence
    and strengthening brand recall values.
  • There are multiple channels through which your
    brand can make its presence felt online.
  • Online brand-building will be done by mix of
    organic activities and paid promotions.
  • Create great content for website and make sure
    that, content should be engaging, easy to find,
    deliver value, and helps businesses to establish
    and maintain a relationship with audience.

Ensuring Easy Accessibility
  • Nearly 90 of all online customers refer to
    online reviews before arriving at a purchase
  • Your business simply has to be easily accessible
    to customers.
  • For businesses, first point of contact is
    websites and that should be optimised,
    user-friendly, dynamic and information-rich.
  • There is chance that your potential customers can
    ignore you if they haven't find your online
    business profile .

Understanding Competitors Activities
  • Digital marketing, helps businesses to get an
    idea of what your competitors are doing.
  • Competitor analysis is an integral part of
    overall digital marketing campaigns.
  • Digital marketing helps businesses to get clarity
    on what your competitors are doing on social
    media and marketing channels.
  • Analyse how the other businesses are establishing
    their brand presence and bolstering website
  • Understand your competitors strategies to find
    out whats working and what really isnt.

Get Detailed Audience Insights
  • Now a days, an average, a person spends around 7
    hours online everyday.
  • Digital marketing opens up excellent
    opportunities for businesses to take advantage of
    web-engagement of their potential customers.
  • Through optimised digital marketing, businesses
    can present themselves as partners that people
    can rely on.
  • Can also conduct an online polls, surveys and
    live QA sessions to know personalized
    requirements and pain-points.
  • Digital marketing also helps businesses to focus
    on their promotional strategies for different
    audience segments.

Data-Driven Marketing
  • Conventional marketing methods are static whereas
    digital marketing is dynamic, and works on a 247
  • Marketing campaigns are driven by actionable data
    and in-depth analytics, that helping businesses
    to make more precise decisions to pave their way
  • The measurable data helps you track the success
    (or failure) of particular campaigns, and frame
    future marketing strategies accordingly.
  • Businesses can track the progress of prospects
    through funnels, and optimize their promotional

Building Online Value Proposition
  • Digital marketing opens up the scope for
    businesses to define and share customised digital
    value proposition(s) with your target audience.
  • Remember, Digital marketing is not a
    single-channel, one-shot game. It is an ongoing
    process through multiple channels
  • Search Marketing,
  • Email Communications,
  • Blog Posts Social Media Marketing etc.
  • Follow integrated digital marketing strategies
    to get full consistency in your communications
    through different media.

Boosting Revenues In A Cost-Effective Manner
  • Traditional marketing endeavours are expensive
    time-consuming, and there is a lot of uncertainty
    over their effectiveness.
  • Businesses can boost their website traffic,
    consolidate their brand awareness, chalk up
    email/social media marketing, and go for paid
  • Digital marketing expands the chances for
    businesses to capture and nurture quality leads
    quickly and in a cost-effective manner.
  • In 2022 and beyond, businesses have to expedite
    smoothen the journey of turning potential
    customers to actual buyers.

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