On Page Search Engine Ranking Factors For Every Webmaster In 2017

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On Page Search Engine Ranking Factors For Every
Webmaster In 2017
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Learning how your audience finds you on the web
is the key to your online marketing strategys
success.
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• Did you know?
• For a web page or website to rank higher in the
  search engines, multiple factors come into play.
  Google considers more than 200 factors to
  determine the ranking of a site in the search
  engine. These are mainly divided into following
  categories
• On-page factors
• Off-page factors
• Domain factors
• Site factors

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ON PAGE SEARCH ENGINE RANKING FACTORS

• Having a keyword in exact match domain helps very
  little.
• Having a keyword in a subdomain (ex
  keyword.domain.com) doesnt help in ranking at
  all.
• Having a keyword in a subdirectory
  (exwww.domain.com/keyword/page-name) help only
  when you are trying to rank a particular page.
• Having it in slug (ex www.domain.com/keyword) is
  the best case where it makes most impact

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Keyword In Title Tag
A Title tag is the first thing that a user sees
in the search results. Thus, it plays a crucial
role in whether the user will click a search
result or not. Not just this, Search engines also
consider it as a concise brief of content on a
web page. A Keyword in the Title tag sends strong
signals to search engines about the relevancy of
a result to search term.
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Keyword In Meta Description Tag
Does Meta Description play a role in ranking? It
is one of the most discussed and debatable topics
in SEO corridors. Search engines claim that they
dont consider meta description in ranking
algorithms. But according to SEO experts, it
indirectly affects SEO ranking.
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• SEO Book

As you can see, SEO Book does not use meta
description for their home page. Google
automatically picks it from the page content.
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Search Engine Journal
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Search Engine Journal, however, uses a meta
description for important pages (ex home page)
but doesnt use it for blogs.
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Search Engine Land
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Unlike the above two, Search Engine Land uses
meta description for all the page (home page,
blogs, and others). So, in the end, it all
depends on you as it is pretty clear that meta
description does not have a direct impact on SEO
ranking. 
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Keyword In H1 Tag
H1 tag is visually the most prominent text on a
web page. It classifies the content to make it
easier for a user to understand. At the same
time, it also tells search engines about what
should they associate a web page with and what
should they recognized as important on a
page. Thats why it is considered as the most
important SEO and User experience signal on a web
page. It is recommended to use one H1 tag per
page and include a keyword in your H1 tag.
Keywords In The Page Content
From the days of stuffing your page with keywords
to writing for readers (not search engines), SEO
copywriting has come a long way. But, it is still
relevant to include targeted keyword in your page
copy. Here is how one of the Top SEO blogs
 Backlinko  uses keywords in the page content.
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