7 Game-Changing On-Page SEO Ranking Factors - PowerPoint PPT Presentation

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7 Game-Changing On-Page SEO Ranking Factors


You have a website and want to increase visibility of it on Google search engine but you don't know how to do it. Then do try these 7 game-changing on-page SEO optimization tricks to rank your website in 2021 on Google Search Engine. For red more: – PowerPoint PPT presentation

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Date added: 25 October 2020
Updated: 25 October 2020
Slides: 19
Provided by: protocloud


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Title: 7 Game-Changing On-Page SEO Ranking Factors

(No Transcript)
7 Game-Changing On-Page SEO Ranking Factors in
(Protocloud Technologies)
  • If you have targeted a high ranking keyword and
    written an entire content around it, your on-page
    SEO optimization isnt complete here. No, your
    real SEO optimization work starts from this
    point. Next, you have to sharpen the edges of
    your content so that it can become easily
    recognizable to Mr. Google.
  • It might look easy from the outside, but once
    you dive deeper into the SEO on-site ranking
    factors, you will realize how wider and twisted
    is the pathway.

What is On-Page SEO?
  • But, what does optimization standard for
  • In simple terms, on-site SEO revolves around the
    strategical placement of keywords on your site in
    the title, metadata, heading, and other
    components. However, users favorite SEO company
    Protocloud Technologies would like to take a
    step ahead with this definition.
  • Today, Google understands that if you have been
    searching for the best smartphones, you might
    also be interested in the best smartphones
    buying guide, which smartphone should I buy?,
    best smartphones in 2021 and so on. That means
    you have to not think about a keyword you have
    to focus on LSI and synonyms also.
  • This one of the reflections of the on-page SEO
    2021 factors as there is plenty of the on-site
    SEO that has been revamped for 2021.

On-Page SEO Optimisation Tips
  • To rank among the top 10 Google results, you
    have to work on off-page as well as on-page SEO
    in the equal quantum. The game-changer SEO
    strategy of 2021 for on-page users are

1. Optimize your Content 2. Make your Page Load
Fast 3. Use Image Alt Tags 4. Use Schema
Markup 5. Use Co-occurring Phrases 6. Work on
Readability 7. Quality of the Content
1. Optimize Your Content
  • On-site SEO optimization begins with content
    optimization only. As per the SEO guidelines of
    keyword optimization, if you properly optimize
    content present on your web page, you can surely
    find a long-term impact on your traffic
    generation. The content optimization isnt rocket
    science, and you just have to focus on a few
  • 100 Words Rule Your primary keyword should
    appear in the first 100 words of your blog simply
    because Google puts the main emphasis on the
    things mentioned at the starting of your page.
  • H1 Rule Google has introduced an H1 tag to
    understand the structure of your page. Thus, your
    keyword should appear in one H1 tag.
  • H2 Rule Similarly, like the H1 tag, your one
    subheading should contain the primary keyword. It
    isnt hard and fast rule, but theres no harm in
    using keywords in H2 tags also.

  • Keyword Frequency Rule So, you have a keyword
    that will help you in ranking on Google, so why
    not stuff your content with it? If you are
    thinking of using your keywords 100 times in your
    content, thats a sign of incompetent content.
    Your content should have keywords but only
    relevant to the word limit. For instance, in a
    1000 words content, the keyword should only
    appear for 2-3 times.
  • Outbound Link Rule By adding external links to
    your page, you are helping Google to better
    understand your topic. This will show Google that
    you are a hub of information. The folks at Reboot
    Online ran an experiment to see if external links
    helped improve rankings.
  • URL Optimisation Rule Nowadays, Google has
    started presenting your URL in the weird form
    where mobile and desktop SERPs are shown above
    the title tag. So, you should work on optimizing
    your URL by making short, and keywords studded
  • Meta Data Rule Your metadata should also
    reflect your keyword as it helps Google identify
    your primary keyword.

2. Make Your Page Load Fast
  • Have you ever visited a website that takes ages
    to load? If you are anything like the half of the
    online users who want fast results, you will
    immediately bounce back once the site doesnt
    open in the first 10 seconds of your click.
  • Thats why Google has introduced the concept of
    fast loading speed in the ranking factors also.
    It is found that page speed and on-page SEO has a
    correlation relationship with one another. There
    are two reasons behind focusing on site speed
  • Foremost, Google has been working on a
    mobile-first index, and they are making mobile
    site speed a prominent ranking factor.
  • Secondly, user experience is the primary concern
    of all the web developers, and slow loading speed
    can result in negative user experience.

  • Tips to Improve Site Speed
  • Reduce Image Size
  • Minimize your Useless HTML tags

3. Use Image Alt Tags
  • Do you know 1 out of 30 search engine users has
    a visual impairment? So, they might be using a
    screen reader. How its related to alt tags?
  • Alt tags are used to explain your photos. The
    text will appear below your photos, even if the
    screen fails to load the image. It is better than
    your user seeing HTML syntax. On the top, if you
    explain the title and description of your picture
    perfectly with your targeted keywords, it will
    give a further push to your ranking.

4. Use Schema Markup
  • If you use schema markup, you can make the
    search engine better understand your pages
    content. You can experience the power of
    sufficient schema markup when you observe the
    Google star ratings, reviews, and images.
    Moreover, the schema markup has been proven an
    innovative and visually appealing way to increase
    the clickability of your pages in the SERPs.

5. Use Co-occurring Phrases
  • Suppose you have a site to share your cooking
    recipes, keywords like spices, tasty, yummy,
    salt, etc., are going to be repeated appear on
    your website. In the on-page SEO world, it is
    called phrase-based indexing. With the help of
    co-occurring keywords, Google can better under
    your content.
  • Google will easily guess that your website
    offers the cooking content. This will help Google
    in ranking your website better under the cooking
    category. This isnt something that you can do
    because when you are going to write your content,
    these words will automatically appear. So, you
    dont have to do much, but when working for a
    client with a unique brand, you have to study the
    cooccurring phrases to better rank your website.

6. Work on Readability
  • You want your content to be perfect and
    flawless, which is a good thing. But, dont go
    overboard with your content. Along with the SEO
    optimization, you have to focus on the
    readability factor of your content also. Most
    Americans read at a 7th or 8th-grade level,
    meaning that Shakespearean language probably
    isnt the easiest thing to understand. Thus,
    while maintaining the quality of your content,
    you have to keep that in mind because no one
    likes to open a dictionary to understand the
    meaning of your content.
  • The readability of content can be easily
    improved by focusing on three main pointers
  • Ditch Fancy Word You might have a vast
    vocabulary, but more than half of your users
    dont have it. Thus, according to the
    intelligence level of your readers, use the
    words. Like, if you are writing for social media
    users, you should use pure instead of
    pristine or near instead of proximity.
  • Short Sentences and Paragraphs Your sentence
    should not exceed 25 words, and your paragraphs
    need to be between 50-75 words maximum.
  • Conversational Tone Your writing tone has to
    be conversational so that readers can easily
    connect with it.

7. Quality of the Content
  • We might be mentioning this point in the end,
    but it is the most basic and effective SEO
    optimization factor. If someone is visiting your
    website, he or she is looking for quality content
    and unique information. So, you have to at least
    provide them high-quality content. Your content
    should give value to your readers somehow, and
    Google also takes the quality of content very
    seriously. The essential criteria of good content
  • Grammatically Correct You dont have to be
    grammar nazi, but your commas, spelling, and
    sentence need to be flawless.
  • Unique Content Google takes plagiarism very
    seriously that your site can be penalized if you
    are using plagiarized content.
  • Support your Facts If you are sharing any
    information in the form of facts and statistics
    in your content, always backlink it with the
    authentic sources.
  • CTA Your content must contain a call to action
    button to encourage your readers to like, share,
    or comment on your post.

On-Page SEO Foundation
  • If you have a strong foundation, the entire
    building will be secure. Thus, on-page SEO is a
    foundation of SEO optimization, so you have to
    prepare a solid foundation for your off-page SEO
    strategies. You need to make your web page
    content as per the on-site SEO guidelines, and
    your half is done. The on-site SEO has secure
    shelve life and produces results even after a few
  • When you want to make a strong SEO foundation
    for your website, you have to contact the leading
    SEO company Protocloud Technologies, to prepare
    your site for on-site SEO optimization.

(Protocloud Technologies Pvt. Ltd.)
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