On Page Optimization Tips to Improve Search Engine Rankings - PowerPoint PPT Presentation

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On Page Optimization Tips to Improve Search Engine Rankings

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Title: On Page Optimization Tips to Improve Search Engine Rankings


1
  • On Page Optimization Tips to Improve Search
    Engine Rankings
  • Search engine optimization (SEO) is basically
    divided into two parts i.e. on page optimization
    and off page optimization. In my recent post, I
    have discussed off-page optimization techniques
    and here Im going to discuss some important
    aspects and tips of on-page optimization.
  • What is On Page Optimization?
  • First of all we need to know about on page
    optimization and how we can get this done in a
    few hours. On page SEO is one of the initial
    steps of SEO which every webmaster should do to
    initiate the process. On page SEO not only ranks
    well in a search engine but also improves the
    readability of your website. What can be done on
    the pages of a website comes under on page
    optimization.
  • On-page optimization means working on the
    web-page directly. Updating title, tags etc and
    then uploading the page through ftp or Cpanel .
  • Here we come more in detail
  • On Page Optimization Techniques
  • Title Optimization Title is firstly indexed by
    the search engines and then responds to user
    search queries. Page title should be between 50
    to 60 characters and must consist of important
    keywords.
  • Meta tag optimization Meta tags play a very
    important role in on page optimization and
    provide information regarding the webpage. These
    Meta keywords and Description.
  • Meta Description Meta description should contain
    brief information regarding your products and
    services and must be well written. Description
    should be between 50-70 characters with 35 main
    keywords.
  • Meta Keywords You must add some keywords that
    are related to your web-page after analyzing
    your keyword competition with other websites.
    Its better to include 12 to 16 keywords in the
    Meta tag.

2
  • Keyword optimization The content of the site
    should be written in such a way that it can be
    easily crawled by search engines and is user
    friendly and readable for visitors. We should not
    stuff too many keywords because this will make
    our site unreadable. Some points to focus on
  • Make use of long tail keywords to rank easy
  • Make use of Google Adwords keywords tool
  • Make use of synonyms and related keywords
  • Taken care of keyword density
  • Link optimization It is one of the most
    important aspects that we need to consider while
    doing on page optimization. Optimize all inbound
    and outbound links for search engines and also
    give better navigation to all visitors.
  • Use meaningful anchor text while liking
  • The internal link structure should be clean
  • Use permalinks if you are using CMS
  • Image Optimization The website images must be
    well optimized because search engines dont
    crawl images. Define each image with an
    appropriate title or ALT text. The image name
    should be meaningful.
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