Search Engine Optimization Miami (SEO Services Miami in affordable budget) (1) - PowerPoint PPT Presentation

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Search Engine Optimization Miami (SEO Services Miami in affordable budget) (1)

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In this PowerPoint presentation we are going to learn about search engine optimization Miami services. Smash Interactive is leading IT organization that provide services including social media optimization, pay per click, website development, online reputation management and more services. For more details, contact us: URL: Email: info@smashtoday.com Smash Interactive Agency Contact: 786.899.2424 Address: 4955 SW 75th Ave Miami, Fl 33155 – PowerPoint PPT presentation

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Title: Search Engine Optimization Miami (SEO Services Miami in affordable budget) (1)


1
Search Engine Optimization Miami
  • Submitted By Smash Interactive Agency
  • http//smashinteractiveagency.com/
  • info_at_smashtoday.com

2
Content
  • What is a Search Engine?
  • Examples of popular Search Engines
  • Search Engines statistics
  • Why is Search Engine marketing important?
  • What is a SEO Algorithm?
  • Steps to developing a good SEO strategy
  • Ranking factors
  • Basic tips for optimization

3
What is a search Engine
  • A web search engine is a software system that is
    designed to search for information on the World
    Wide Web. Popular examples of search engine are
    Google, Yahoo and Bing.

4
Search Engine Examples
5
Working Procedure of Search Engines
  • Spider crawls the web to find new documents
    (web pages, other documents) typically by
    following hyperlinks from websites already in
    their database
  • Search engines indexes the content (text, code)
    in these documents by adding it to their
    databases and then periodically updates this
    content
  • Search engines search their own databases when a
    user enters in a search to find related documents
    (not searching web pages in real-time)
  • Search engines rank the resulting documents using
    an algorithm (mathematical formula) by assigning
    various weights and ranking factors

6
Search Volume
7
What is Search Engine Optimization
  • Search Engine Optimization Refers to the process
    of optimizing both the on-page and off-page
    ranking factors in order to achieve high search
    engine rankings for targeted search terms.
  • Refers to the industry that has been created
    regarding using keyword searching a means of
    increasing relevant traffic to a website

8
SEO Effectiveness
9
Concept of SEO Algorithms
  • Top Secret! Only select employees of a search
    engines company know for certain
  • Reverse engineering, research and experiments
    gives SEOs (search engine optimization
    professionals) a pretty good idea of the major
    factors and approximate weight assignments
  • The SEO algorithm is constantly changed, tweaked
    updated
  • Websites and documents being searched are also
    constantly changing
  • Varies by Search Engine some give more weight
    to on-page factors, some to link popularity

10
Good SEO Strategy
  • Research desirable keywords and search phrases
  • Identify search phrases to target (should be
    relevant to business/market, obtainable and
    profitable)
  • Clean and optimize a websites HTML code for
    appropriate keyword density, title tag
    optimization, internal linking structure,
    headings and subheadings, etc.
  • Help in writing copy to appeal to both search
    engines and actual website visitors
  • Study competitors (competing websites) and search
    engines
  • Implement a quality link building campaign
  • Add Quality content
  • Constant monitoring of rankings for targeted
    search terms

11
Ranking Factors
  • On-Page Factors (Code Content)
  • 3 - Title tags lttitlegt
  • 5 - Header tags lth1gt
  • 4 - ALT image tags
  • 1 - Content, Content, Content (Body text) ltbodygt
  • 6 - Hyperlink text
  • 2 - Keyword frequency density
  • Off-Page Factors
  • 1 Anchor text
  • 2 - Link Popularity (votes for your site)
    adds credibility

12
Smash Interactive Agency
  • Smash Interactive is a Miami online marketing
    agency that understands and appreciates the
    complexity and limitless opportunities of a well
    planned and executed digital strategy. When it
    comes to interactive advertising solutions,
    Search Engine Optimization Miami, responsive
    design Miami, and multi-channel marketing, we
    focus on giving your company the creative edge
    needed to break through the clutter and reach
    your target audience.

13
Reference
  • Site http//smashinteractiveagency.com/
  • Email info_at_smashtoday.com
  • https//internetmarketingagencysite.wordpress.com/

14
Thank You
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