What is Search Engine Optimization (SEO) ? Effective for Website Ranking on SERP.

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What Is Search Engine Optimization (SEO)?
Effective for Website Ranking on SERP.
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• If you are Internet savvy or use the
  Internet for business purposes then chances are
  high that you may have come across the word SEO
  more often than not. As dreading as it may sound,
  it is actually not that difficult to understand.
• SEO stands for Search Engine Optimization, as
  the name suggests it is a tactic that is used for
  the website to stand out in a Search Engines
  Ocean of websites. In other words, this  Internet
  marketing strategy helps your website to rank in
  organic Internet traffic and improve the
  visibility of your website by ranking higher on
  the web search engine pages (SERP) resulting in
  more visitors, more leads and hence more
  business.

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• SEO Decoded
• Dont get worked up! Let me break it down for
  you in simple ways. There are as many as 1.8
  billion websites on the Internet providing many
  services products and offers. If you have a
  question in your mind of any sort, the Internet
  has the answer to most of them! It is found
  that approx 91 of the users of the
  Internet relies on search engines like Bing,
  Google, Yahoo, etc to find the answers to their
  needs. The catch, however, is that out of all the
  results people find on the Search Engine Results
  Page(SERP) most people(approx 95-96) just check
  the first page of the Web page results and only
  the first few listings get the most attention
  from the user. That is why businesses need SEO,
  to improve their websites ranking and show them
  on top of search engine pages.

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• The Mechanism Behind the Working of SEO
• There are many factors that search engines use to
  crawl or scan through the websites to determine
  its relevance to the audiences and hence the
  ranking of the website.
• The Keywords or Topics you include in your
  content.
• How original is your content?
• How relevant is your content?
• How many references to other sites or Backlinks
  you include in your content?
• Your sites readability and speed

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• SEO techniques help you improve these factors to
  attract organic or unpaid traffic to your
  Website.
• Content Marketing
• It all comes down to the content eventually!!
  Your website's content matters the most. It
  should be original, fresh and relevant to reach
  the targeted audience. Writing blogs, articles
  and social media contents can help in increasing
  the visibility of your website. Incorporating
  "How to guides" and visual contents, Tutorials,
  etc. also help in attracting Internet traffic.
  The more relevant fresh and consistent your
  content is the more viewers it will garner.

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Types of SEO Helpful for Improving Website
Ranking
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• Here we will discuss the tactics which you can
  implement in your website to make it SEO
  friendly. Remember that SEO doesn't happen
  overnight. You might have to wait a while before
  your website reaches the highest rank in the web
  search engine results but what I can assure is
  that it will be worth it for your company.

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1. ON-PAGE SEO

• On-page SEO factors are those which are in your
  control and you can work on, to improve or
  change. There are many factors that control
  your ON-PAGE SEO
• How interactive your content is! It should be
  exquisite to the user's need in order to grab and
  sustain the user's attention in order to generate
  business. 
• Your Website's speed, It will determine user
  experience on your website and also be a key
  factor when search engines crawl your website
  to determine your website's speed.  
• Internal Backlinks (the link on your webpage that
  connects it to some other content's link on your
  website)

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• Your content's Title, It is very important to
  choose an attractive and most searched about
  topics as a title in order to get higher
  rankings.
• The Meta Description, The description which you
  see after the URL line on the results page that
  gives you the summary of that page. We see
  results on Search engines as Heading/URL/Meta
  Description, so it is very important to optimize
  it as users and search engines use it to check
  relevancy.
• The Sub Headings of your content. Try to
  incorporate more relevant headings (Useof Meta
  tag H1 H6 for Website Ranking) as when search
  engines crawl a website they use this information
  also in determining the quality of your content.
•  And another thing which is very important is
  that most users who search for things use mobile
  devices for their searches, so make sure
  that your websiteis mobile friendly as it
  generates as much as 96 of the Internet traffic.

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• OG Tag og tag (Open Graph Tag) inserted in your
  website header section. og tag is important for
  your social audience. You can use og tag
  generator tool for og tag.
• Twitter Tag Twitter tag is also inserted in
  website header section for twitter audience. You
  can use twitter tag generator tool for twitter
  tag
• For Website SEO Audit you can use many tools for
  website optimization

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2. OFF-PAGE SEO

• OFF-PAGE SEO factors are those that happen
  outside your website, and hence, are not in your
  control. However, you can always try at your end
  to improve these as much as possible. There are a
  few points that need to be paid attention to in
  order to achieve better results.
• The Backlinks
• The links which connect your website's
  content to some other website's content are key
  factors affecting Off-page SEO,   The quality of
  your backlinks is as important as the quantity of
  it. It shows search engines how much you people
  can trust your website.
• so when you provide a link to someone else's
  content then make sure that it is an authentic
  and relevant link which is also adding to the
  user's requirement and not just for the sake of
  adding backlinks. Search engines will crawl
  (scan) your website and check both how many
  backlinks you have incorporated in your content
  and how authentic is the website which you are
  referring to.

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• Social Factors
• This includes how much shares, likes you get
  on your webpage. It also helps search engines
  to determine how relevant your content is to
  users and how is the user experience at your
  website, which, in turn, decides your ranking.  
• The main motive of incorporating these SEO
  techniques is to improve Off-site SEO, is to
  build trust amongst the users and subsequently
  building trust with the search engines. The more
  genuine, fresh and relevant will be your content
  and the backlinks you provide are the more search
  engines will trust your website to provide
  quality and content which will subsequently help
  your website to reach the top of the search
  engine results page.

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• The sooner you start implementing SEO
  techniques on your website the sooner you will
  reach the top ranking ladder as SEO is a process
  which takes time as you do it organically to
  generate genuine, unpaid and useful traffic to
  your website which can be converted into the
  business.
• You can follow more Off-Page SEO technique to
  create high page rank Do-Follow Backlinks on your
  website and can generate more Organic
  Traffic from SERP.

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• Business Listing
• Blog Posting
• Articles Posting
• Comment Posting
• Classifieds
• Bookmarking
• Forum Posting
• Create Web2.0
• PPT Submission
• PDF Submission
• Video Posting
• Profile Creation
• Directory Submission

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• Guest Posting
• Podcast Submission
• Infographics
• Image Submission
• Press Release
• Competitors Backlinks
• Social Media Posting

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• At any point, If you feel that you alone can
  not do it then don't worry professionals like us
  are here to help you out and do the SEO for you.
• You can call us anytime on below mentioned
  no. and leave your SEO problems for us! We will
  take care of it!!
• If you found this useful then help your
  friends, colleagues, and others to understand the
  world of SEO better by Liking and Sharing!
• Written By   Sakshi Sharma.

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