SEO on page optimization anf off page opyimization factor

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SEO (SEARCH ENGINE OPTIMIZTION)

• External Guide Mr. Jatin Surati
• Internal Guide Prof. Ravindra Modi
• Prerpared By
• Rahul Songire(13012022015)

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What is seo..??

• SEO stands for Search Engine Optimization.
• seo is an online marketing technique which helps
  you to bring your website on top in search
  engines results for a particular keyword .
• SEO is the of modifying a website to its ranking
  in organic crawler-based listings of search
  engines

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Why we use SEO

• Increase visibility on search engine
• get more traffic on your website.
• Traffic No. of user who visit your
  website
• convert a local business into international
  business.
• easy way to show your business as brand.
• Get more user using Seo and

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SEO type

• There are Two type of SEO
• 1) on page optimization
• 2) of page optimization
• On page optimization
• on page optimization its means you modification
  in your code
• On page optimization is we anything change in our
  coding and content, designing thats call on
  page optimization
• content is king In on page
• 1) page title
• Page title is important part of seo, you
  should be select
  unique title each of every page.

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• Title tag use up to 60 character coz when google
  crawling your website that time google show your
  title and the best result show show front on
  user
• 2) Meta Description tag
• meta keyword its means search query. user browse
  to a search engine and you will fill out certain
  keywords that match what you are looking for

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• 4) Body tag
• When writing your articles, you should break up
  your content into smaller sections paragraphs
  to make it easier for people to read. These
  sections can be given heading, which is where H1,
  H2, H3, H4, etc. tags are used.
• 5) img alt tag
• google not read your image when google crawling
  your website that time google read your alt tag
  and show your result front of user

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• 6) Internal linking(broken link)
• internal link is so use full for increase page
  ranking when user show your website , read your
  content and open in website internal link and not
  show proper so user go back form your website

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Seo friendly website
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• SEO-friendly website design is a necessity.
  Search Engine Optimization is a method of
  improving the visibility of a website in search
  engines through organic search results
• Search engine optimization is an essential
  internet marketing process that starts way before
  your website becomes accessible on the internet.
  SEO is essential to be considered when you are
  working on designing of the website. The way
  search engine sees a website is different from
  ours. The search engine crawls through the
  content and the content can be text, image,
  infographics, audio or video. We can call it a
  universal truth of the internet
  marketing-Content is the king.

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lth1gtlth2gt..tag
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• Many online editors mistakingly ignore the use of
  header tags (lth2gt, lth3gt, etc) which can have a
  positive effect in your search engine
  optimization efforts. While search engines have
  evolved over the years and rely less on keyword
  placement when ranking a page, its believed that
  search engines still give some extra weight to
  header tags along with other specially-formatted t
  ext (i.e. boldfacing), as they are a clue to
  search bots on what the page content is about.
• More importantly, however, it makes the content
  more easily scannable to your readers. And, it
  just looks better. Thats important. Users might
  not stay on your page very long if it doesnt
  look good and its not easily scannable. So, be
  sure to break up your page content with the use
  of header tags and implement your most important
  keywords here for both search engines and users.

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Attractive Design
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• First impressions are huge, so a companys
  website design should reflect a professional
  appearance and provide visitors with a clear
  picture of their services.
•  Socially Present is the web marketing company in
  Paducah, Kentucky that will help take your
  business to that next level with crisp, clear web
  design that will get your customers to the
  information they seek quickly.
•  Our designs are built to turn your website
  traffic into leads and turn leads into loyal
  customers.

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On page optimization on yewtec.com website
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• Changes each page title, keyword, description
  tag, alt tag, broken link, css validation,
  content do not copy from other website
• Maximum keyword are use 10 to 15 each website
  page
• Title length up to 70 character.
• Description tag maximum up to 150 character.
• All image put in alt tag.
• Remove extra space.
• Remove unnecessary coding .

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Use a Site Map for Better SEO Results
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• The purpose of a site map is to spell out your
  Web sites central content themes and to show
  both search engine spiders and your visitors
  where to find information on your site.
• Traditional site maps are static HTML files that
  outline the first and second level structure of a
  Web site. The original purpose of a site map was
  to enable users to easily find items on the Web
  site. Over time, they also became useful as a
  shortcut method to help search engines find and
  index all the parts of a site.

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Off Page Optimization

• The number of linking domains the number of
  domains linking to you is one of the most
  important ranking factors
• The number of linking pages there might be a
  number of links from a particular domain to your
  site, their number is a ranking factor too.
  However, it is still better to have more links
  from individual domains rather than from a single
  domain.

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Link Submit Directory
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• Your business may already be listed here and
  there on the Internet. But are you covering the
  directories that the major search engines look
  at? Are you in the critical directories where
  your competitors are already listed? Are there
  emerging vertical directories you should be
  considering?
• Directory listings can play a role in a
  well-rounded SEO and online marketing strategy.
  Advantages of a solid directory listing strategy
  include
• Many directory pages will rank well for important
  search terms. If you are listed there, you gain
  the additional exposure in the results pages

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Google Analytics Tools
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• To set up Google Analytics tracking, youll
  usually need either your Analytics tracking ID or
  the entire JavaScript tracking code snippet. This
  corresponds to your Analytics property. To find
  the tracking ID and code snippet
• Step
• Sign in to your Analytics account
• Select the Admin tab
• Select a account from the drop-down menu in the
  ACCOUNT column
• Select a property from the drop-down menu in the
  PROPERTY column
• Under PROPERTY, click Tracking Info gt Tracking
  Code

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Google AdWords Keyword Tool
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• Keyword Planner is like a workshop for building
  new Search Network campaigns or expanding
  existing ones. You can search for keyword and ad
  group ideas, get historical statistics, see how a
  list of keywords might perform and even create a
  new keyword list by multiplying several lists
  of keywords together. A free AdWords tool,
  Keyword Planner can also help you choose
  competitive bids and budgets to use with your
  campaigns.
• Whether you're new to online advertising or an
  experienced pro, you can use Keyword Planner to
  lay the groundwork for a successful campaign

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• Step
• To create your AdWords account, you just need to
  provide a valid email address and create your
  password.
• You can then sign in to your AdWords account any
  time to change your settings or see how your ads
  are performing.
• Login with adwords.google.com
• Follow the instructions to enter your email
  address and choose a password
• If you're creating a new Google Account, you'll
  be asked to verify your email address. You'll
  receive an email from our system with a link to
  confirm your address. Just click on that link and
  you'll be ready to go!
• Click on the Create your first campaign button.

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Thank You Any Question..?