Search engine optimization - PowerPoint PPT Presentation

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Search engine optimization


SEO is organic method to promote your website on search engine ranking. – PowerPoint PPT presentation

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Title: Search engine optimization


What is SEO?
  • It is the process of optimizing structure, design
    and content of your website in order to increase
    traffic such way that your website can index at
    the top results of SERPs.
  • It also boost your search engine ranking with its
    various promotional activities.

Importance of SEO / Why need SEO
  • Its free Advertising and long term
  • Promotion / Advertising of your products /service
  • Brand Awareness
  • Increase number of visitors ( drive users and
    customers) through organic search traffic
  • Increase and Maintain search engine ranking of
    your website
  • More Traffic - More Money

Google Stake in Search
(No Transcript)
What is Website?
  • website is a collection of related web pages,
    including multimedia content, typically
    identified with a common domain name, and
    published on at least one web server.
  • Structure of website, creation of wordpress
    sample website
  • Website URL , Html
  • Header Title , Descriprtion,
  • Body actual content of webpage
  • Footer
  • Sitelinks
  • Google webmaster tool website verification
  • Create sitemap,

SEO Strategy
  • Research desirable keywords and search phrase
  • Identify search phrase to target, it should be
    relevant to business
  • Optimize website with proper focus keywords
  • Study competitor websites and search engine
  • Implement quality link building
  • Add quality content
  • Constant monitoring of rankings for targeted
    search terms.

How does google rank page?
  • Keyword usage
  • Site structure
  • site speed
  • Time spent on site , Bounce rate
  • No of inbound links
  • Quality of inbound links

Types Of SEO Techniques
  • White Hat SEO follow search engine (mainly
    Google) guidelines. Some white hat SEO techniques
    include high quality content development, website
    HTML optimization and restructuring
  • Black Hat SEO exploits weaknesses in the search
    engine algorithms to obtain high rankings
  • Some black hat SEO techniques include link spam,
    keyword stuffing, cloaking, hidden text, and
    hidden links.

Types of SEO
  • On-page SEO Optimization
  • Off-Page SEO optimization

ON-Page SEO Optimization
  • It refers to settings you can apply on
    your website so that it is optimized for search
  • On-page SEO important Factors
  • Having optimized Title and Description tags
  • Keyword frequency in url, Body text and Headlines
  • Proper URL Structures
  • User friendly navigation (breadcrumbs, user
  • Text Formatting (use of h1,h2,bold etc)
  • Image optimization (image size, proper image
    names, use of ALT tag)
  • User friendly 404 pages
  • Fast loading pages
  • Mobile Friendly pages

Off-Page SEO Optimization
  • Why need Off-page optimization?
  • used to improve the position of a web site in the
    search engine results page (SERPs)
  • Increase in Rankings
  • Increase in PageRank
  • More exposure to your business

Off-page SEO Activities
  • Search Engine Submission
  • Business listing
  • Directory Submission
  • Social Media listing
  • Classifieds Submission
  • Image submission,
  • Infographics submission
  • Article submission
  • Social Bookmarking
  • Blog commenting
  • Forum submission
  • Question Answer submission

A Quality Backlink features
  • Incoming links from higher page rank
  • Use of different anchor text
  • Use do follow links
  • Having backlink from relevant site
  • Avoiding Black hat seo
  • High trust
  • Good domain authority

Google Updates/ Algorithm
  • Panda is part of the algorithm that is specific
    to the quality of content
  • Penguin is specific to the quality of links
  • Hummingbird handling conversational search
    queries accurately
  • AMP must have mobile sites

  • Thanks !!!
  • Pace Career Academy
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