Search Engine Ranking Factors You Must Focus on In 2017

1
Search Engine Ranking Factors You Must Focus on
In 2017

• By - Enterprise Monkey
• Visit us www. enterprisemonkey.com.au

2
Optimising For Local Searches

• The prominence of local searches is going to go
  up in 2017. With more users switching to the
  mobile device, this has become all the more
  relevant..
• Have separate listings for local offices and also
  ensure that your listing is getting indexed, to
  get better results.

3
Mobile Searches

• Google is slowly making mobile its priority, and
  the searches on mobile will be indexed first.
• If your site is readily usable and responsive to
  the mobile device, then it will be considered to
  be mobile friendly by Google.

4
Content Quality Remains Essential

• The better will be the content on your site, the
  better will be the user experience as well. All
  of these will continue to play a crucial role in
  your sites ranking in 2017.
• Dont stuff your content with keywords and dont
  use any black hat techniques just focus on
  useful, relevant and user-friendly content.

5
Quality Backlinks

• You need to pitch to quality blogs, sites and
  news sites to get natural and high-quality links
  for your website.
• The more relevant sites you choose for building
  backlinks, the better it will be.

6
Load Speed of The Website

• The speed of your the site has become an ever
  more important ranking factor for SEO.
• If your site takes longer to load, then most
  users would abandon it for another one.

7
Resolve Technical Issues

• If your website still has technical issues, you
  need to fix them as soon as possible.
• Make sure your site does not have any duplicate
  content issues on it. All types of spammy
  backlinks must be removed or disavowed.
• You must have a user-friendly URL structure on
  your site, and all of its pages must be easily
  searchable by the user.

8
User Experience

• If your website can provide its target users with
  a superior experience and a higher level of
  engagement, then it will surely rank greater than
  other sites in the domain.
• The more, the users use your website and the more
  they interact with it, the better will be the
  signal given to search engines about the quality
  of the site.

9
RankBrain and Artificial Intelligence

• With artificial intelligence becoming a part of
  Googles strategy to improve its search engine
  results, keywords will further lose importance.
• The more relevant content you create and the more
  quality sites you link to organically, the higher
  your chances of getting better results.

10
Schema

• Adding the schema to your site helps Google to
  understand its information and relevance in a
  better way.
• You can make the purpose of your site content
  more explicit and this way Google can categorise
  your content quickly.

11
Thank you!