Top 10 Social Media [Website Marketing] Tips for Small Businesses (1)

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Leading Edge Business Options

• Social Media Tips for Small Businesses

Website Design Centre 1800 774 107 / 617
3102 7487
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Top 10 Social Media Tips for Small Businesses

• For many small businesses, social media can seem
  a bit overwhelming and it is. Knowing the ins and
  outs of all the platforms, understanding the dos
  and donts of promotions, the extra time and
  money to stay on top of it all, and the list goes
  on and on. The Website Design Centre team have
  collated their top 10 social media tips for small
  businesses to help you determine what you should
  be doing to leverage social media for your
  business.
• Start with your staff. Chances are, your staff
  already has some extensive social media networks
  that can benefit your business. Ask you staff to
  engage with your social media and share it with
  their friends ultimately its in their best
  interest that your business succeeds. Not only
  will their friends see it, but friends of friends
  and so forth already your reach is greatly
  extended.
• Advertising on social media, particularly ads
  that drive traffic to a promotion free
  giveaway, discount coupons are highly
  effective. This type of advertising has the
  benefits of being extremely targeted, inexpensive
  and can even be automated.

Website Design Centre 1800 774 107 / 617
3102 7487
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Top 10 Social Media Tips for Small Businesses

• Customer service is now a 24/7 task so involve
  others. Take the time to recognise and engage
  with the people most actively contributing to
  your social media platforms. Connect with these
  unpaid ambassadors and they will be more likely
  to address other customer queries and concerns if
  you are unable to. Dont forget to thank them
  when they do and maybe offer them something nice
  every now and then.
• Approach social media promotions and events as a
  child would. Stay with me for a minute! Childs
  have this natural, instinctive way that they
  approach things with all of their senses as
  well as their sense of adventure and wonder.
  Measuring, sourcing, posting, reading metrics for
  your social media accounts day in and day out can
  be tedious but if you approach it with a sense of
  fun and in an enthusiastic way so are more likely
  to really connect with your fans they will be
  swept up and want to engage with you.
• Measure, measure, measure you need to know
  whats working and what isnt, otherwise you are
  just wasting time and money enough said.

Website Design Centre 1800 774 107 / 617
3102 7487
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Top 10 Social Media Tips for Small Businesses

• Get everyone involved have your sales force
  utilise social media platforms such as LinkedIn
  and ask your team to participate in social media
  events that will promote your business.
• Organic is great but sometimes you need to put
  your money where your mouth is. Lets put it this
  way if you are only reaching people organically
  then its like still hanging out with the same
  kids from high school. A paid social media
  campaign will bring new friends into your circle.
• Utilise social media to clearly address what your
  customers (and potential customers) care about
  cost or pricing questions, product or service
  comparison questions, review-based questions, and
  issues, concerns or problem questions. You can
  also use social media to address those frequently
  asked questions and free up some of your teams
  customer service time
• Focus on the social media platforms where your
  customers hang out. Not all platforms and
  audiences are created equal. Do some research and
  find out exactly

Website Design Centre 1800 774 107 / 617
3102 7487
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Top 10 Social Media Tips for Small Businesses
where your customers, and those you want to do
business with, are. Get help. No one has the
skills or time to do everything. If social media
isnt your forte or your schedule just doesnt
allow for the regular time it requires, get some
help. The team at Website Design Centre would be
happy to talk your through you social media
management options.
Website Design Centre 1800 774 107 / 617
3102 7487
6
Leading Edge Business OptionsBoronia Ct, Albany
Creek, QLD 4035, Australia Jay LeBoutillier
www.websitedesigncentre.com.au

• Everything you need to cost effectively grow your
  business online

Website Design Centre 1800 774 107 / 617
3102 7487