BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA - PowerPoint PPT Presentation

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BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA

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Brand reputation management is crucial for companies and brands. Brand reputation management has to be a continuous process so you can stay on top of your brand's public perception and address possibly damaging or negative reviews as soon as they appear. Brand reputation management is all about monitoring and protecting your brand's online image and reputation in reviews, social media and Google. – PowerPoint PPT presentation

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Title: BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA


1
BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS
IN-DIGITAL
Pune Mumbai London An ISO 90012008 Company
2
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL
MEDIA
3
Brand Reputation Management
Lead Generation
DIGITAL BRAND EXPERIENCE
ADVERTIZING
BUSINESS IMAPCT
Content marketing and Advt.
Videos
Image Advt.
Content Strategy
Website Design
Social Media Strategy
  • Leveraging our interdisciplinary approach, we
    build Strategic Digital Brand Experiences for
    startups to
  • large enterprises, with creative and interactive
    digital design deployment through the gamut of
    digital marketing services. Integrating branding,
    design, technology and marketing, we maximize
    impact, resource utilisation
  • and ROI.

4
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL
MEDIA
  • With consumer behaviour changing and
    conversations about your brand taking place in
    the virtual world on a 24x7 basis, brand
    reputation management is crucial for companies
    and brands.
  • Brand reputation management has to be a
    continuous process so you can stay on top of your
    brand's public perception and address possibly
    damaging or negative reviews as soon as they
    appear.
  • A positive reputation inspires loyalty and
    confidence - significant drivers of revenue and
    growth. A negative reputation is injurious to
    sales and customer retention.
  • Brand reputation management is all about
    monitoring and protecting your brand's online
    image and reputation in reviews, social media and
    Google.

5
Brand reputation management strategies
  • Brand reputation management strategies
  • Some key Brand Reputation Management strategies
    include
  • Content marketing Producing lead-generating
    content across channels raises awareness about
    your brand and the benefits of your products.
  • Search Engine Optimisation SEO helps put you at
    the top of search engine results, right where
    consumers are searching for solutions and
    resources.

6
Brand reputation management strategies
  • Public Relations PR can help improve brand
    perception, manage negative sentiment and enhance
    your web presence.
  • Website development A strong, responsive
    website that offers easy navigation and an
    enjoyable user experience serves to complement
    your brand reputation management efforts.
  • Paid Media This includes PPC advertising with
    Google AdWords, display ads on Facebook, and
    sponsored posts on industry/influencer blogs.
  • Social media Although social media is an
    integral part of brand reputation management.

7
Brand reputation management activities on Social
Media
  • Brand reputation management activities on Social
    Media
  • Here are some tips to follow to maximize the
    reputation-boosting benefits of social media
  • Populate your profile Take full advantage of
    all fields - description, location, contact
    information et al, for optimisation and to boost
    legitimacy with users.
  • Post regularly As someone said, no social media
    page is better than an inactive one. Constantly
    adding positive or useful content will not only
    keep your followers updated, but will also build
    your brand image for potential customers.

8
Brand reputation management activities on Social
Media
  • Take prompt action Monitor all comments,
    feedback and reviews closely. Not all will be
    positive. Take action swiftly. Be apologetic, be
    honest and offer the aggrieved customer easy
    access to you.
  • Train your team Social media engagement
    training along with a plan for handling crises is
    essential for social media reputation management.
  • Use social listening A social listening tool
    can save time and effort, and enable you to have
    a closer ear to the voice of the customer on
    social media.

9
Brand reputation management activities on Social
Media
  • Share best reviews Don't hesitate to show off
    your glowing reviews, awards, ratings. etc. The
    impact of user-generated content is more
    effective than a loud sales message.
  • Tell your story Think beyond using social
    profiles for selling products. Use the platforms
    to share your brands positive narrative, talk
    about the good things your company is doing.

10
Why you need a Digital Marketing agency for
brand reputation management
  • Why you need a Digital Marketing agency for brand
    reputation management
  • A full services digital marketing agency can
  • Design and populate your profile properly
  • Listen to customers using tools like social
    mention, Google alert, etc.
  • Monitor and track comments and online reviews
  • Help you create regular and relevant content to
    post on your social media sites
  • Work with you to create positive content to push
    negative content downwards

11
Why Interics IN-DIGITAL?
  • Interics IN-DIGITAL is an experienced social
    media optimisation agency, SEO agency and lead
    generation agency. A leading digital marketing
    agency in India, Interics IN-DIGITAL has the
    team, skills and experience to deliver effective
    social media strategy for brand reputation
    management and lead generation plan and execute
    content marketing strategy build brand awareness
    through digital marketing.
  • Through a customised combination of Content
    Strategy, Social Media Strategy, Digital
    Advertising, Website Design and more, Interics
    IN-DIGITAL tailors solutions for effective brand
    reputation management, powerful digital brand
    experience and measurable brand impact.

12
Connect with us
  • 020 4106 2614 91 8744819236
  • www.intericsdesigns.com www.intericsdigital.co
    m
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