BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA

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BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS
IN-DIGITAL
Pune Mumbai London An ISO 90012008 Company
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BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL
MEDIA
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Brand Reputation Management
Lead Generation
DIGITAL BRAND EXPERIENCE
ADVERTIZING
BUSINESS IMAPCT
Content marketing and Advt.
Videos
Image Advt.
Content Strategy
Website Design
Social Media Strategy

• Leveraging our interdisciplinary approach, we
  build Strategic Digital Brand Experiences for
  startups to
• large enterprises, with creative and interactive
  digital design deployment through the gamut of
  digital marketing services. Integrating branding,
  design, technology and marketing, we maximize
  impact, resource utilisation
• and ROI.

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BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL
MEDIA

• With consumer behaviour changing and
  conversations about your brand taking place in
  the virtual world on a 24x7 basis, brand
  reputation management is crucial for companies
  and brands.
• Brand reputation management has to be a
  continuous process so you can stay on top of your
  brand's public perception and address possibly
  damaging or negative reviews as soon as they
  appear.
• A positive reputation inspires loyalty and
  confidence - significant drivers of revenue and
  growth. A negative reputation is injurious to
  sales and customer retention.
• Brand reputation management is all about
  monitoring and protecting your brand's online
  image and reputation in reviews, social media and
  Google.

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Brand reputation management strategies

• Brand reputation management strategies
• Some key Brand Reputation Management strategies
  include
• Content marketing Producing lead-generating
  content across channels raises awareness about
  your brand and the benefits of your products.
• Search Engine Optimisation SEO helps put you at
  the top of search engine results, right where
  consumers are searching for solutions and
  resources.

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Brand reputation management strategies

• Public Relations PR can help improve brand
  perception, manage negative sentiment and enhance
  your web presence.
• Website development A strong, responsive
  website that offers easy navigation and an
  enjoyable user experience serves to complement
  your brand reputation management efforts.
• Paid Media This includes PPC advertising with
  Google AdWords, display ads on Facebook, and
  sponsored posts on industry/influencer blogs.
• Social media Although social media is an
  integral part of brand reputation management.

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Brand reputation management activities on Social
Media

• Brand reputation management activities on Social
  Media
• Here are some tips to follow to maximize the
  reputation-boosting benefits of social media
• Populate your profile Take full advantage of
  all fields - description, location, contact
  information et al, for optimisation and to boost
  legitimacy with users.
• Post regularly As someone said, no social media
  page is better than an inactive one. Constantly
  adding positive or useful content will not only
  keep your followers updated, but will also build
  your brand image for potential customers.

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Brand reputation management activities on Social
Media

• Take prompt action Monitor all comments,
  feedback and reviews closely. Not all will be
  positive. Take action swiftly. Be apologetic, be
  honest and offer the aggrieved customer easy
  access to you.
• Train your team Social media engagement
  training along with a plan for handling crises is
  essential for social media reputation management.
• Use social listening A social listening tool
  can save time and effort, and enable you to have
  a closer ear to the voice of the customer on
  social media.

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Brand reputation management activities on Social
Media

• Share best reviews Don't hesitate to show off
  your glowing reviews, awards, ratings. etc. The
  impact of user-generated content is more
  effective than a loud sales message.
• Tell your story Think beyond using social
  profiles for selling products. Use the platforms
  to share your brands positive narrative, talk
  about the good things your company is doing.

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Why you need a Digital Marketing agency for
brand reputation management

• Why you need a Digital Marketing agency for brand
  reputation management
• A full services digital marketing agency can
• Design and populate your profile properly
• Listen to customers using tools like social
  mention, Google alert, etc.
• Monitor and track comments and online reviews
• Help you create regular and relevant content to
  post on your social media sites
• Work with you to create positive content to push
  negative content downwards

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Why Interics IN-DIGITAL?

• Interics IN-DIGITAL is an experienced social
  media optimisation agency, SEO agency and lead
  generation agency. A leading digital marketing
  agency in India, Interics IN-DIGITAL has the
  team, skills and experience to deliver effective
  social media strategy for brand reputation
  management and lead generation plan and execute
  content marketing strategy build brand awareness
  through digital marketing.
• Through a customised combination of Content
  Strategy, Social Media Strategy, Digital
  Advertising, Website Design and more, Interics
  IN-DIGITAL tailors solutions for effective brand
  reputation management, powerful digital brand
  experience and measurable brand impact.

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Connect with us

• 020 4106 2614 91 8744819236
• www.intericsdesigns.com www.intericsdigital.co
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