Top tips to take your digital marketing to next level - PowerPoint PPT Presentation

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Top tips to take your digital marketing to next level

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Title: Top tips to take your digital marketing to next level


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  • Digital marketing is the fastest growing set of
    marketing channels in the business world. Over
    80 of businesses plan to increase their digital
    marketing output over the next five years.
  • Digital marketing has evolved in scope from
    mobile apps to digital broadcasting (TV and
    radio) and podcasts.
  • Whether you are seeking a digital marketing
    company in Melbourne or digital marketing
    company in Australia you can implement certain
    tips to take your digital marketing to next
    level.
  • Here are some insider tips to improve your
    digital marketing.

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SEO TIPS
  • Search engine optimization is one of the
    important pillars that can take your digital
    marketing to the next level.
  • By updating and implementing certain functions,
    you can leverage your entire SEO strategy and
    gain more web traffic. If you possess a business
    blog then make sure to create and promote
    original content.

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  • It really helps if you prepare in advance by
    creating a robust content strategy. Also consider
    a share button on your blog so that users can
    share your content on social media.
  • Include geo-specific keywords, generate positive
    reviews with high rankings and repurpose your
    blog to generate additional views and boost your
    SEO performance.

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SEARCH ADVERTISING TIPS
  • As far as search advertising is concerned, you
    need to be aware about the rules of different
    search platforms.
  • Providing search ads before running your campaign
    is a great way to test the water. Do not just
    infuse keywords anywhere in the content. Instead,
    include target keywords in the headlines or copy
    that either match or closely match the keywords
    you bid.

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  • Call-to-action also plays major role as this
    feature allows visitors take the action you
    desire.
  • So, write a strong call-to-action for your search
    ads that clearly spells out what you want your
    customers to do.

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SOCIAL MEDIA
  • Social media has the greatest influence on mobile
    users covering all generations and professions.
  • Before making any social media posts ensure that
    you review your content twice. Your employees are
    also a part of your brand so implement a social
    media policy at the very least permits them to
    share internal information online.

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  • Hashtags create great engagement but before you
    jump on a trending hashtag, make sure you know
    the origin of it and whether it is relevant to
    your business.

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WEBSITE TIPS
  • Regardless of whether you run an established
    business or a startup, a website is your virtual
    storefront and without it, clients wont take you
    seriously.
  • Keeping your website updated is important in
    digital marketing. Many local mobile searches end
    in a purchase-so make your website mobile
    friendly.

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  • Optimize your local site with local information
    so that your local customers can easily reach
    you.
  • Apart from all the techniques and tips mentioned
    above, creating and encouraging user generated
    content goes far beyond any set of specific
    instructions. Make sure you are making the most
    of every opportunity and resources to leverage
    your digital presence.

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THANK YOU
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