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SEO Training in chandigarh|whats is SEO| Social media marketing training


Digital Marketing Training combination of all type Internet marketing Training like social media marketing (SMM) Search Engine Optimization (SEO) Social Media Optimization (SMO) Search Engine Marketing (SEM) Affiliate Marketing , Video Marketing YouTube Marketing Training ,Facebook Marketing Training Email Marketing, Blogger Marketing ,Word press Blogger & how to create Website own website on Word Press we Covered all topics basic to advance seo smm smo sem Digital Marketing Learn everything in Digital Marketing Training courses – PowerPoint PPT presentation

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Title: SEO Training in chandigarh|whats is SEO| Social media marketing training


SEO- Whats is SEO ?
  • Whenever you enter a query in a search engine and
    hit 'enter' you get a list of web results that
    contain that query term. Users normally tend to
    visit websites that are at the top of this list
    as they perceive those to be more relevant to the
    query. If you have ever wondered why some of
    these websites rank better than the others then
    you must know that it is because of a powerful
    web marketing technique called Search Engine
    Optimization (SEO). SEO is a technique which
    helps search engines find and rank your site
    higher than the millions of other sites in
    response to a search query. SEO thus helps you
    get traffic from search engines. Search Engine
    Optimization refers to the collection of
    techniques and practices that allow a site to get
    more traffic from search engines (Google, Yahoo,

How Search Engine Works ?
  • Search engines perform several activities in
    order to deliver search results. Crawling -
    Process of fetching all the web pages linked to a
    website. This task is performed by a software,
    called a crawler or a spider (or Google bot, in
    case of Google).Indexing - Process of creating
    index for all the fetched web pages and keeping
    them into a giant database from where it can
    later be retrieved. Essentially, the process of
    indexing is identifying the words and expressions
    that best describe the page and assigning the
    page to particular key words. Processing - When a
    search request comes, the search engine processes
    it, i.e. it compares the search string in the
    search request with the indexed pages in the data
    base. Calculating Relevancy - It is likely that
    more than one page contains the search string, so
    the search engine starts calculating the
    relevancy of each of the pages in its index to
    the search string. Retrieving Results - The last
    step in search engine activities is retrieving
    the best matched results. Basically, it is
    nothing more than simply displaying them in the
    browser. Search engines such as Google and Yahoo!
    often update their relevancy algorithm dozens of
    times per month. When you see changes in your
    rankings it is due to an algorithmic shift or
    something else outside of your control. Although
    the basic principle of operation of all search
    engines is the same, the minor differences
    between their relevancy algorithms lead to major
    changes in results relevancy.

What is SEO Copywriting ?
  • SEO Copywriting is the technique of writing
    viewable text on a web page in such a way that it
    reads well for the surfer, and also targets
    specific search terms. Its purpose is to rank
    highly in the search engines for the targeted
    search terms. Along with viewable text, SEO
    copywriting usually optimizes other on-page
    elements for the targeted search terms. These
    include the Title, Description, Keywords tags,
    headings, and alternative text. The idea behind
    SEO copywriting is that search engines want
    genuine content pages and not additional pages
    often called "doorway pages" that are created for
    the sole purpose of achieving high rankings.

What is Search Engine Rank ?
  • When you search any keyword using a search
    engine, it displays thousands of results found in
    its database. A page ranking is measured by the
    position of web pages displayed in the search
    engine results. If a search engine is putting
    your web page on the first position, then your
    web page rank will be number 1 and it will be
    assumed as the page with the highest rank.SEO is
    the process of designing and developing a website
    to attain a high rank in search engine results.

SEO - Optimized Keywords
  • A keyword is a term that is used to match with
    the query a person enters into a search engine to
    find specific information. Most people enter
    search phrases that consist of two to five words.
    Such phrases may be called search phrases,
    keyword phrases, query phrases, or just keywords.
    Good keyword phrases are specific and
    descriptive.The following concepts related to
    keywords, help in optimizing the keywords on a
    web page.
  • Keyword Frequency-This is calculated as how often
    does a keyword appear in a website title or
    description. You do not want to go overboard with
    frequency, however, since on some engines if you
    repeat a word too many times, you are be
    penalized for "spamming" or keyword stuffing.In
    general though, repeat your keyword in the
    document as many times as you can get away with,
    and up to 3-7 times in your list of meta tags.

Optimized Keywords
  • Keyword Weight-It refers to the number of
    keywords appearing on your web page compared to
    the total number of words appearing on that same
    page. Some search engines consider this while
    determining the rank of your website for a
    particular keyword search. One technique that
    often works well is to create some smaller pages,
    generally just a paragraph long that emphasizes a
    particular keyword. By keeping the overall number
    of words to a minimum, you can increase the
    "weight" of the keyword you are emphasizing.
  • Keyword Proximity -It refers to the placement of
    keywords on a web page in relation to each other
    or, in some cases, in relation to other words
    with a similar meaning as the queried keyword.
    For search engines, that grade a keyword match by
    keyword proximity, the connected phrase home
    loans will outrank a citation that mentions home
    mortgage loans assuming that you are searching
    only for the phrase "home loans".

Keyword Optimiztion
  • Keyword Prominence It is a measure of how early
    or high up on a page, the keywords are found.
    Having keywords in the first heading and in the
    first paragraph (first 20 words or so) on a page
    are best.
  • Keyword Placement-Where your keywords are placed
    on a page is very important. For example, in most
    engines, placing the keywords in the Title of the
    page, or in the Heading tags will give it more
    relevancy. On some engines, placing keywords in
    the link text, the part that is underlined on the
    screen in a browser, can add more relevancy to
    those words.

Best Places to Put KeywordsHere is a list of
places where you should try to use your main
  • Keywords in the lttitlegt tag(s).Keywords in the
  • ltmeta name"description"gt.
  • Keywords in the ltmeta name"keyword"gt.
  • Keywords in lth1gt or other headline tags.Keywords
    in the ltahref"http//"gtkeywordslt/a
    gt link tags.Keywords in the body copy.Keywords in
    alt tags.Keywords in lt!-- insert comments heregt
    comments tags.Keywords in the URL or website
    address. Finding Keywords There are many
    different ways to find keywords for your website.
    Some good keyword ideas are The potential words,
    people would use to find your product or service.

Types of SEO
  • On Page SEO
  • Keyword Research Target
  • Meta keyword
  • Meta Tittle, Meta Description
  • Image video Optimization
  • URL Optimization
  • How to create (sitemap.xml)file
  • How to use H1 to H5 Tags
  • Duplicate Content finder Removal
  • Internal Linking
  • Affiliation linking Targeting
  • Alt Tag image Tittle Tag
  • Webmaster analytics Tools
  • OFF Page SEO
  • Directory Submissions
  • Social Bookmarking Submissions
  • Blog Hosting Blog Post
  • Article Submissions

On Page SEO
  • On Page Optimization is the most important and
    complex part of search engine optimization. This
    website helps your search engine ranking through
    their keywords need. It should be kept based on
    which some great tips on optimizing your site for
    articles while the page is going. This website
    helps you rank your page or your keywords to
    increase search engine ranking will depend on the
    page of your website search engine optimization
    on any kind of score. It is mainly seen on page
    factors of your index page, set your keyword
    rankings. Page optimization is often forgotten
    these days, because we focus more and inbound
    links with targeted anchor text to get more of
    our time. - Optimization page, but you quickly to
    do something yourself an extra boost in the SERPS
    can offer. There is great for a list page SEO
    technique that search engine optimization is
    considered in the evaluation process. Recognizing
    these factors, but are not limited to words in
    the web page URL, title tags, meta tags,
    headlines, sub headlines, keyword density, words
    start page, page content, words that are bold in
    touch , words, site navigation, website link
    structure and a number of other reasons.

On page optimization tips
  • 1. URL NamingIf your domain name as possible,
    try to prime your targeted keywords, if still
    does not include your keywords in the url.
  • 2. Title Tag Title tag, the first words that you
    place your keywords Place and after using the
    word can attract visitors.
  • 3. Meta Description Many search engines use the
    description tag at any time, but it is best to
    set it properly just in case. Put your keywords
    in the beginning of the first meta description
    and your website attract visitors do yo tour.
  • 4. Meta KeywordsYes many search is now not
    counted meta keywords, but use less engine search
    engine keyword tags, meta keywords using the
    search engine is still worth something to have
    your site rank.

On page optimization tips
  • 5. Use Alt Text for Image Optimization Are
    unable to see images for Crawlers. Thus,
    appropriate displays using Alt tag your content
    with targeted keywords to optimize the images.
  • 6. Static URL Remember that all of your
    important pages should be short and static URLs.
    Check Domain AgeDomain Age Checker Tool
  • 7. Use Headings H1, h2, and use the h3 title tag
    to define their key subject categories, and
    putting your keywords in style at least once a
  • 8. Valid HTML Use the W3C HTML validator on your
    page's HTML is valid. A web page for more HTML
    errors will create not rank well in SERPS.

On page optimization tips
  • 9. Robots. Txt Your website for search engines
    with robots.txt file you can restrict access.
    Check on your website with robot.txt is apposite
    crawler information is required.Create Robots.txt
  • 10. Sitemap XML Create your XML Sitemap XML
    Sitemap using search engines crawl your
    pages.Sitemap Builder
  • 11. Keep Your Body Text To ReadUse your keywords
    in the text body, but keep your body text
    readable. Not in my drywall text keywords you
    drywall drywall stuff by humans until the drywall
    dry wall is unclear.
  • 12. Internal LinkInternal link between the
    construction related posts.

  • Directory Submission Many people may say that
    directory submission is dead! I believe that it
    isnt as you are increasing the likely hood of
    people seeing your website. It is purely based on
    how effectively we are selecting those
    directories and how efficiently we are choosing
    the category for submission. You could submit to
    general directories, but for maximum effect, you
    are better off submitting to niche directories.
    Of course, I agree that it gives quite delayed
    results, but it is worth doing it.
  • Social Bookmarking
  • Social Bookmarking Social bookmarking is refers
    to off-page optimization process of saving your
    URL and other details (Title, Meta tag, Meta
    description and user profile) online bookmarking
    to website and sharing with friends.

  • Blog creating Blog creating Blog" is an
    abbreviated version of "weblog," which is a term
    used to describe website that maintain all
    information about your site. Blog creating is
    refers to off-page process of adding all
    information about your site to blog.
  • Article submission Article submission Article
    submission is refers to off-page optimization
    process in which you write new or old information
    about your website, services or products. Article
    submission is a very good way to increase traffic
    and quality back links.
  • Blog Commenting Blog commenting is an essential
    process for interaction between bloggers and blog
    readers, and a very effective way to get
  • PPT sharing PPT sharing is refers to off-page
    optimization process in which you can give
    information through ppt to video content to
    social media

  • Video Marketing ust like photo sharing, if you
    have any videos that you have used on your site,
    then you can submit them to sites like YouTube,
    Vimeo, Dailymotion etc. allowing people to find
    your content in other ways
  • Link Wheel The link wheel is one such idea
    where several similar themed websites get
    together and create a circle of links. So website
    A links to website B which links to website C
    which then links back to website A. Link wheels
    can contain any number of websites from the three
    in this example upwards. The link wheel is one
    such idea where several similar themed websites
    get together and create a circle of links. So
    website A links to website B which links to
    website C which then links back to website A.
    Link wheels can contain any number of websites
    from the three in this example upwards.

  • Local Business Listing search engines can
    easily view your website and fetch the content,
    will be much better. This will help you to reach
    a targeted audience. Submit your website to sites
    like Google Local, Maps, Yahoo Local, Yellow
    Pages, etc.
  • Classifieds submission Classifieds submission
    Classifieds submission is refers to off-page
    optimization process. Classifieds is advertising
    form in which you can advertise your service,
    product, business website.
  • Social Media Optimization (SMO) is defined as
    a process and technique for producing good
    publicity via social media, online communities
    and websites in an optimized manner. These
    methods of SMO comprise of additional social news
    buttons, blogging and RSS feeds.Social Media
    Website List1 Facebook2 Twitter3 LinkedIn4
    Pinterest5 Google Plus6 Tumblr7

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