BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOL - PowerPoint PPT Presentation

About This Presentation
Title:

BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOL

Description:

Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation and ROI. – PowerPoint PPT presentation

Number of Views:36

less

Transcript and Presenter's Notes

Title: BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOL


1
BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS
IN-DIGITAL
Pune Mumbai London An ISO 90012008 Company
2
BRAND STORYTELLING EFFECTIVE CONTENT MARKETING
POWERTOOL
3
Brand Reputation Management
Lead Generation
DIGITAL BRAND EXPERIENCE
ADVERTIZING
BUSINESS IMAPCT
Content marketing and Advt.
Videos
Image Advt.
Content Strategy
Website Design
Social Media Strategy
  • Leveraging our interdisciplinary approach, we
    build Strategic Digital Brand Experiences for
    startups to
  • large enterprises, with creative and interactive
    digital design deployment through the gamut of
    digital marketing services. Integrating branding,
    design, technology and marketing, we maximize
    impact, resource utilisation
  • and ROI.

4
BRAND STORYTELLING EFFECTIVE CONTENT MARKETING
POWERTOOL
  • Every business wants to connect with its
    customers and convince them to stay loyal. But
    how do you do it?
  • In today's overly-automated, digitally-driven
    world, the human touch is getting scarce and is
    therefore, coveted.
  • Businesses need to find a face that
    differentiates them from the crowd
  • They need to connect with audiences emotionally,
    and engage with them on a deeper level.
  • Brand storytelling is the solution.

5
WHAT IS BRAND STORYTELLING?
  • BRAND STORYTELLING IS
  • A content marketing power tool that helps you
    to communicate your company message and establish
    relationships.
  • The process of using a narrative to create an
    emotional connection between your customers and
    your brand.
  • A way of weaving together the facts and
    emotions that your brand evokes.
  • One of the best ways to speak to people on a
    personal level and to build a memorable brand.
  • It helps to present the values your brand stands
    for and which you share with your customers.
    Rather than simply pushing your products,
    engaging the customer with your values is the way
    to attract and retain customers.

6
TRADITIONAL AND EMERGING PLATFORMS FOR BRAND
STORYTELLING
  • In earlier times, your brand story used
    traditional media platforms such as
  • Newspapers
  • Magazines
  • Television
  • Radio
  • In today's digital age, the options and
    opportunities abound.
  • Owned media such as websites, mobile sites,
    social media, blog content
  • 'Earned' media such as reposts, reviews,
    shares, etc.

7
BENEFITS OF BRAND STORYTELLING
  • 1. Showcases your personality
  • 2. Makes you stand out
  • 3. Humanizes your brand
  • 4. Improves audience engagement
  • 5. Highlights your values

6. Increases customer loyalty 7. Evokes strong
customer emotions 8. Builds a community around
your brand 9. Increases sales and revenues 10.
Easy to cross-post on multiple platforms at
once/Overcomes media fragmentation
8
BEST DIGITAL BRAND STORYTELLING PRACTICES
1. Keep it simple Attention spans are short, so
stick to one strong message make it brief and
uncomplicated. 2. Be creative Go beyond the
literal, think bigger and bolder. 3. Make it
human Use engaging, emotive language that makes
your story relatable. 4. Think idea first
Execution follows the idea. The story will
determine the right platform. 5. Publish content
effectively Choose the right tools and
platforms. 6. Involve your customers Get them
to contribute, amplify their voices and replay
it. 7. Be consistent and authentic Be true to
your brand and tell your story honestly. 8. Brand
your content properly Create branded content by
following your corporate visual identity that
includes all the elements of logo, colour,
typography, iconography, photography, etc.
9
HOW CAN INTERICS IN-DIGITAL HELP WITH DIGITAL
BRAND STORYTELLING?
  • IN-Digital is a division of Interics Designs Pvt.
    Ltd., a leading independent customer experience
    company focusing on business, design and
    technology. Through a customised combination of
    Content Strategy, Social Media Strategy, Digital
    Advertising, Website Design and more, we tailor
    digital marketing solutions for powerful brand
    experience and measurable brand impact. As an
    experienced advertising agency India, graphic
    design agency and digital marketing agency, we
    offer the capabilities required for effective
    brand storytelling.
  • As leading brand consultants and
    interdisciplinary design consultancy, we create
    powerful branded stories for impact across
    platforms.
  • With a mix of strategic thinking, creative
    content, eye-catching design, and efficient
    execution skills, our stories help your brand to
    connect and engage with desired customers.

10
CONCLUSION
  • Recent research suggests that in this digital
    age, the average person is far more likely to
    respond to a narrative than to a sales slogan.
  • People will invest in a brand they believe in,
    and stories are a great way, not only to
    entertain and connect but also to convey our own
    beliefs, values and aspirations.
  • Brand storytelling is a powerful marketing
    strategy used to engage and strengthen your
    audience.
  • It helps to cut through the competition and
    humanize your brand, so people develop an
    emotional connection with your brand and
  • develop trust.
  • To create, curate, amplify and distribute your
    brand story for maximum impact, partner with
    Interics IN-Digital.

11
Connect with us
  • 91 93732 73322
  • www.intericsdesigns.com www.intericsdigital.co
    m
Write a Comment
User Comments (0)
About PowerShow.com