Title: Effective Tips on Influencer Marketing
1 What is Influencer Marketing ?
- Influencer marketing is now an established form
of online marketing. It has been a buzzword for a
while now, and the mainstream media regularly
refers to it. Yet, there are still people who
don't really understand what influencer marketing
is all about. Indeed, some people come across the
phrase for the first time and instantly ponder,
What is influencer marketing? - The Influencer Marketing Hub is now an
established website with hundreds of articles
explaining the intricacies of influencer
marketing, along with other types of online
marketing. The original version of this post was
the first article we wrote for the site.
Influencer marketing agency make it easy for
brands to promote their product online.
2Who are Influencers ?
With the rise of social media came the rise of
social influencers. Typically, social influencers
are knowledgeable and experienced in their
industry, making their opinions, product reviews
and recommendations valuable. Their advocacy for
brands, campaigns and ideas can vary in
authenticity, as can their amount of social media
followersThere are 4 types of Influencers1.
Macro-influencer2. Micro-influencer 3.
Nano-influencer 4. Celebrity influencer5.
Macro-influencer
3Tips for Effective Influencer Marketing
4Identify potential influencers
- Catch a rising star Keep abreast of developing
trends in your sector of the market. Use a wide
variety of social media channels to find the
sudden developments and rising stars, and catch
them early in their careers. For example, a
business in the fashion or beauty sector might
visit local university and college graduation
shows to find the rising stars whose influence
will grow as their experience does.
5Develop your own micro-influencer If youve got
a member of staff who has got credibility,
liability and charisma, why not put them front
and centre on their own social media channel.
Encouraging your existing customers to like and
follow could quickly build a solid fan
base. Partner for success Why not establish a
link with a local public service organization
that would welcome some additional funds or
products, and could support you in return. The
local or national armed forces sports teams might
welcome a partnership and often have significant
social media followings. Similarly, local
charities, clubs and organizations might all be
open to a reciprocal arrangement which doesnt
always need to be financial.
6Create killer content
- Theres no point having great influencers behind
your brand if the content they are sharing and
promoting is not topical, interesting and
relevant to your potential customers. Its
important to spend enough time and budget on
creating killer content which represents your
brand and highlights its key selling points.
influencer marketing agency in Navi Mumbai curate
top-notch content for the users to engage with. - Some ideas to focus upon might be
- Videos / podcasts
- Guides and tutorials
- Guest blogs
- Infographics
- Interviews with your influencers
7Amplify influencer content on Facebook
- Last year Facebook made changes to its platform
giving brands the ability to amplify influencer
posts. Prior to this update when an influencer
used to post about a brand on Facebook, that
brand simply had to be content with one of two
scenarios Either the post would reach the
influencers network, or the brand could
essentially re-purpose that post as
brand-generated content. Now, brands have the
option of scaling the reach of influencer-generate
d content directly to their target audiences and
all at the click of a button. Influencer
marketing agency in Navi Mumbai develop
customized strategies that would bring out the
best awareness campaigns for your brand.
8Activate content across social media channels
- For a balanced influencer campaign, ensure that
you promote and share your influencer generated
content across all your social media platforms.
Target Facebook, Instagram, Linked In and
Twitter, but also consider setting up a You Tube
Channel as a supporting function. Ensure your
other marketing efforts such as your website and
e-mail marketing also convey the same content and
messages to deliver a coherent strategy to your
audience. - Influencer marketing is big business for many
brands who continue to focus and invest in this
area, however it will become more important to
small businesses. Getting your plans started now
will stand you in good stead for the future.