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Effective Tips on Influencer Marketing

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Title: Effective Tips on Influencer Marketing


1
What is Influencer Marketing ?
  • Influencer marketing is now an established form
    of online marketing. It has been a buzzword for a
    while now, and the mainstream media regularly
    refers to it. Yet, there are still people who
    don't really understand what influencer marketing
    is all about. Indeed, some people come across the
    phrase for the first time and instantly ponder,
    What is influencer marketing?
  • The Influencer Marketing Hub is now an
    established website with hundreds of articles
    explaining the intricacies of influencer
    marketing, along with other types of online
    marketing. The original version of this post was
    the first article we wrote for the site.
    Influencer marketing agency make it easy for
    brands to promote their product online.

2
Who are Influencers ?
With the rise of social media came the rise of
social influencers. Typically, social influencers
are knowledgeable and experienced in their
industry, making their opinions, product reviews
and recommendations valuable. Their advocacy for
brands, campaigns and ideas can vary in
authenticity, as can their amount of social media
followersThere are 4 types of Influencers1.
Macro-influencer2. Micro-influencer 3.
Nano-influencer 4. Celebrity influencer5.
Macro-influencer
3
Tips for Effective Influencer Marketing
4
Identify potential influencers
  • Catch a rising star  Keep abreast of developing
    trends in your sector of the market. Use a wide
    variety of social media channels to find the
    sudden developments and rising stars, and catch
    them early in their careers. For example, a
    business in the fashion or beauty sector might
    visit local university and college graduation
    shows to find the rising stars whose influence
    will grow as their experience does.

5
Develop your own micro-influencer  If youve got
a member of staff who has got credibility,
liability and charisma, why not put them front
and centre on their own social media channel.
Encouraging your existing customers to like and
follow could quickly build a solid fan
base. Partner for success  Why not establish a
link with a local public service organization
that would welcome some additional funds or
products, and could support you in return. The
local or national armed forces sports teams might
welcome a partnership and often have significant
social media followings. Similarly, local
charities, clubs and organizations might all be
open to a reciprocal arrangement which doesnt
always need to be financial.
6
Create killer content
  • Theres no point having great influencers behind
    your brand if the content they are sharing and
    promoting is not topical, interesting and
    relevant to your potential customers. Its
    important to spend enough time and budget on
    creating killer content which represents your
    brand and highlights its key selling points.
    influencer marketing agency in Navi Mumbai curate
    top-notch content for the users to engage with.
  • Some ideas to focus upon might be
  • Videos / podcasts
  • Guides and tutorials
  • Guest blogs
  • Infographics
  • Interviews with your influencers

7
Amplify influencer content on Facebook
  • Last year Facebook made changes to its platform
    giving brands the ability to amplify influencer
    posts. Prior to this update when an influencer
    used to post about a brand on Facebook, that
    brand simply had to be content with one of two
    scenarios Either the post would reach the
    influencers network, or the brand could
    essentially re-purpose that post as
    brand-generated content. Now, brands have the
    option of scaling the reach of influencer-generate
    d content directly to their target audiences and
    all at the click of a button. Influencer
    marketing agency in Navi Mumbai develop
    customized strategies that would bring out the
    best awareness campaigns for your brand.

8
Activate content across social media channels
  • For a balanced influencer campaign, ensure that
    you promote and share your influencer generated
    content across all your social media platforms.
    Target Facebook, Instagram, Linked In and
    Twitter, but also consider setting up a You Tube
    Channel as a supporting function. Ensure your
    other marketing efforts such as your website and
    e-mail marketing also convey the same content and
    messages to deliver a coherent strategy to your
    audience.
  • Influencer marketing is big business for many
    brands who continue to focus and invest in this
    area, however it will become more important to
    small businesses. Getting your plans started now
    will stand you in good stead for the future.
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