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Importance of Content Marketing | smbelal.com

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Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. – PowerPoint PPT presentation

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Title: Importance of Content Marketing | smbelal.com


1
IMPORTANCE OF CONTENT MARKETING
  • Steps to creating a successful content marketing
    strategy

2
TABLE OF CONTENTS
STEPS TO CREATING A CONTENT MARKETING STRATEGY
CONCLUSION
03
04
INTRODUCTION
01
IMPORTANCE OF CONTENT MARKETING STRATEGY
02
3
INTRODUCTION
  • Content marketing is nothing without strategy.
    You can have the most interesting,
    thought-provoking piece of content out there, but
    its nothing if it cant be found by the right
    people. No matter what stage of your content
    creation youre in, whether youre in
    pre-planning, development, or finishing up and
    wondering how to present it to the world, now is
    the time to start thinking about the best
    strategy for optimizing and distributing that
    content to your audience.

4
DO I REALLY NEED A CONTENT MARKETING STRATEGY?
  • Yes! The point of your content is to be seen,
    read, heard, and, most importantly, shared, so
    what good is your content if its never
    seen? Research has shown that countless brands
    who develop and follow a content marketing
    strategy consider their content marketing efforts
    to be more successful, found content marketing in
    general to be less challenging, and were later
    able to justify a higher content marketing budget
    that allowed them to invest in higher quality
    content.

5
STRATEGY
  • Your content marketing strategy should be a part
    of any content creation your company does. While
    there are no defined rules for building a
    content marketing strategy, its important to
    include these key components

6
CONTENT MARKETING STRATEGY
2. KEYBOARD RESEARCH
3. IDENTIFY EFFECTIVE CONTENT
1. UNDERSTAND YOUR AUDIENCE
4. DECIDE ON PLACEMENT
  • Understanding your audience includes
    very basic factors such as their age, gender,
    education level, and even income, but it also
    goes deeper than that. What does your audience
    want? What problems are they facing? How can your
    product or service solve those problems?
  • Research your current audience and
    see whos already engaged with your brand. You
    can even set up simple online surveys to send to
    your current audience, and build audience
    profiles based on the results. Your audience
    wont fit a single category, but research can
    help you develop a primary buyer persona that
    fits the profiles of much of your audience, as
    well as several secondary personas.
  • Make a list of basic keywords
    surrounding your brand, as well as any variations
    (New York painters and New York painting, for
    example.) You know your niche well, so draw from
    all possible terms used for what you have to
    offer. Once you have these keywords, integrate
    them into your content. There are a few reasons
    why
  • Integrating keywords into blogs and other content
    is good for SEO and generating organic traffic.
  • It allows your audience to figure out quickly
    whether or not theyve found the content they
    need before moving on.
  • It establishes your brand as an authority in your
    field.
  • Identifying the most effective content starts
    with identifying
  • and listing to your audience, but it will likely
    also include some trial and error as you
    experiment with different types of content to see
    what works for you and your content strategy.
  • Blog posts and articles
  • Infographics
  • Videos
  • Ebooks and whitepapers
  • Email newsletters
  • Social media posts
  • Podcasts
  • E-courses and webinars
  • Another reason to develop an
    understanding of your audience is to determine
    where theyre looking for online content. Are
    they searching YouTube for the latest videos on
    your niche or do they spend most of their free
    time browsing Instagram for great photos?
  • For content such as blogs, articles,
    and landing pages that lead to additional
    content, implementing an SEO strategy is a good
    start. Its also important to maintain active
    business pages for any relevant social media
    platforms. Influencer marketing can be another
    effective way to expand the reach of your content
    and build brand awareness.

7
STEPS
5.DEVELOP YOUR BRANDS VOICE
6.STAY CONSISTENT
7.ANALYZE THE RESULTS
  • The most successful brands develop a
    personality that its audience can recognize and
    identify with. This is often overlooked in
    content strategy, but its also one of the most
    important aspects of a brand.
  • As with every stage of your content
    marketing strategy, start with your buyer
    personas. What sort of personality will they most
    identify with? Is that voice friendly, formal, or
    silly? What sort of language and terms will they
    understand? What do they not want to hear about?
  • Whether its weekly, monthly, or quarterly, never
    leave your content without tracking the results.
    This can include monitoring view and click rates,
    reading customer comments and responses, or even
    tracking ecommerce stats in relation to your
    content releases. Data tracking will allow you to
    analyze the results of your content marketing
    efforts and learn whats effective and what isnt.
  • The key to knowing whether your content strategy
    is effective is to stay consistent. If you make
    one post per month on Facebook, it shouldnt be
    surprising that your Facebook page isnt growing
    very quickly. Develop a content schedule and
    stick to it.

8
8. REVISIT AND REVISE
9. TRY NEW THINGS!
  • Why track the data if youre not going to
    utilize the results? Its a good idea to sit down
    with your content marketing team at least once
    per year, if not once per fiscal quarter, and go
    over your current strategy. Take note of what
    worked, what didnt, and where youd like to
    improve, and adjust accordingly.
  • Research is great, but it never hurts to try
    something new if your content marketing timeline
    (and budget) allow for a little experimentation.
    Jump on social media trends, try out a new
    technology, or reach out to your audience and ask
    them what theyd like to see. Just make sure
    youre always tracking the results so you can
    revisit and potentially add something new as part
    of your successful content marketing strategy.

9
CONCLUSION
WRAPPING UP!
  • Now that youve developed and followed your
    content marketing strategy, its time to go
    through the entire process again! Content
    marketing strategy is a never-ending process that
    needs to be followed, analyzed, and revised on a
    regular basis if you want your strategy to be
    effective at capturing leads for your business.
    Engage, refine, and rework on a regular basis,
    and your content marketing efforts will show
    better results consistently.

10
THANKS!
  • Does anyone have any questions?
  • hello_at_smbelal.com
  • smbelal.com

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