Stories: Rising Face of Social Media Marketing

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Stories Rising Face of Social Media Marketing
Synclarity Digital Pvt LTD
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Stories Rising Face of Social Media Marketing
The Story style of social media would soon
overwrite feed-based posts. Invented by Snapchat
and enhanced by Instagram, Stories could be the
next best way to connect on social media. That's
because Stories is a perfect platform to share
several short video clips every day. Stories was
a bit of an internet buzzword. With the advent of
Instagram and Snapchat Posts, the buzz is well
won. In reality, almost 1.7 billion accounts use
the Stories format every day. Isn't that big,
huh? More than any other form of material,
Stories delivers on the promise of the internet,
breaking through the clutter of news articles
without a time-consuming quest to discover. 
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Story Marketing is Essential to Build-up Your
Brand

• Stories today might imply articles from journals,
  opinion pieces, editorials, podcasts and more.
• It seems like each medium has its own Stories
  edition, but at the end of the day, what the
  format is all about is users and readers want
  consumable information packets with enough scope
  to be important, but not overwhelming.
• Stories need complexity by default so that they
  can be used to give readers a deeper insight into
  the content they are interested in. In addition,
  Instagram provided advertisers with the ability
  to run commercials and to gain real business
  experience in the field from Stories.
• HubSpot uses its Instagram Stories to support a
  broad range of its own services. They also use
  Stories to give their followers some useful tips.
  This is a move that illustrates the important
  role Stories play not only for consumers, but
  also in creating a new business model. 

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Benefits Offered with Story Marketing

• Creative image or blog post is no longer enough
  to build a brand and tell a storey that connects
  a brand with customers.
• You need content and depth do your homework,
  write down what you want to say, and add images
  and multimedia to improve your content. And turn
  the content into a few storey's that can be
  shared with your audience.

• Interact with Your Audience
• You can either interact with the Instagram
  Stories community, or you can enter a new
  community.Even if your storeys last 24 hours, the
  advantage is that you can see not just those who
  follow you, but also Instagram storeys, and those
  who don't follow you can still see your posts.
• This could be a great opportunity to reach a new
  audience and to share the ideas more creatively. 

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Live Streaming

• Stories encourages the use of real-time marketing
  and Instagram promotions, which rely on current,
  effective content and immediate user feedback.
• With the aid of live streaming options, you can
  share real-time content with your audience.
• Instagram Live not only lets you create a show,
  but is also a means of communicating with
  audiences in various ways and gaining new
  followers.

• Optimize Lifetime Value
• Most storey's have a longer shelf life than when
  they're uploaded, and that's why Instagram and
  Snapchat launched features that allow you to
  store, save, and share storey's beyond their
  initial 24-hour life.
• Leverage the long shelf life of your storeys and
  post them in a number of forms and locations,
  from social media sites to Reddit to YouTube, and
  more.

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Respond to your Blog Post

• If you have a piece of content on another
  platform that is doing well, you can duplicate
  the content and share it with your Instagram
  Story.
• Make some very nice pictures, and tell your
  business storey through them. It will boost the
  reputation of your brand and increase your
  chances of being noticed.

• Increase accountability among your users
• Display some behind-the-scenes videos to give
  people a glimpse into your brand and services.
• Make a video of you and your staff, or take a
  photo at lunch, try to make your audience a part
  of your daily moments.

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How to Adapt With This Emerging Trend of Stories

• As this change happens, marketers must be at the
  forefront of this phenomenon to stay valuable to
  their customers.
• Now it's time to start with your brand Stories
  and grab the user's attention. It can be a great
  way to increase your interaction with your
  audience.
• Incorporate Story Marketing to
• Highlight thought leadership and company culture 
• Improve credibility with audiences 
• Build content funnels that lead to strategic
  CTAs 
• Create serialized stories that engage and
  encourage audiences 
• The more you incorporate the Stories into your
  social strategy, the easier it is to give them
  the right exposure. 

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Synclarity Digital Pvt Ltd