Why should your SEO strategy focus on brand building? - PowerPoint PPT Presentation

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Why should your SEO strategy focus on brand building?

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An SEO strategy built on the brand building can give you a competitive edge over your competitors. Learn how to build a brand through strategic content creation and online marketing efforts to attract your ideal clients and drive sales. – PowerPoint PPT presentation

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Title: Why should your SEO strategy focus on brand building?


1
ABK Digital
Marketing Agency and its services
2
(No Transcript)
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Why should your SEO strategy focus on brand
building?
  • Establishing a business and building a brand are
    two entirely different things.
  • You can conveniently establish your business
    presence online. But to make that presence
    noticeable to your customers (existing
    potential), you need to do the branding/brand
    building for your business.
  • Not just the gigantic brands like Amazon, Apple,
    Coca-cola, but the small brands like Bird,
    Bumble, and Mailchimp also have branding in their
    roots of success.
  • And what better than Search Engine
    Optimization could drive brand building for your
    business. Because search engines give preference
    to well-optimized and reliable websites in the
    rankings as they provide a better user
    experience.

4
The 3 most important reasons your SEO strategy
should focus on brand building
  • Search engines give preferential treatments to
    brands
  • Google algorithms have changed a lot in terms of
    brand ranking, especially after the 2012 Google
    Panda update, as highly recognized companies in
    the market tend to get higher positions in SERPs
    (search engine result pages) over smaller ones.
  • In other words, Google algorithms give
    preferential treatments to so-called brands in
    search engine visibility. That is why small
    companies must also go for brand building via SEO
    strategy to reach top positions on search
    engines.
  • You can consider increased brand visibility in
    Google as getting your brand featured in the
    Google Knowledge panel section. It allows users
    to see the latest updates, special offers, and
    other purposeful information (like addresses,
    contact, reviews, and so) from their preferred
    brands.

5
  • Apart from that, Googles search quality
    guidelines describe how the E-A-T (Expertise,
    Authority, and Trustworthiness) approach helps
    you build the brand image, which indirectly
    indicates that not considering brand building
    while developing SEO strategy may cause you
    several harms in gaining fruitful results.
  • By showing your expertise, authority, and
    trustworthiness through your quality content, you
    can also increase the conversion rate of your
    business online.
  • Also, the more authority your brand has, the more
    unpaid links you will likely get. And as we all
    know, more backlinks again increase your domain
    authority and drive more relevant traffic.

6
  • Users trust and respond more to brands
  • Recent studies suggest that over 80 of customers
    consider the reputation and diligence of the
    brand to trust them and give them business.
  • It means that your potential customers also
    prefer brands to small companies as far as giving
    business is concerned.
  • As brands prioritize user intent in every
    possible way, including the UI of their website
    or app, content, navigation, payment gateways,
    and more, to not just increase their conversion
    rate but to engage users more in their brands.
  • Moreover, branded keywords tend to have a higher
    CTR than non-branded keywords. And lower
    competition and less cost per click attached to
    branded keywords can benefit your search engine
    optimization and search engine marketing efforts
    by driving more conversions.

7
  • Search volume for your branded keywords will
    undoubtedly be low initially, but after
    establishing the authority and reputation for
    your company in your niche, the search volume
    will increase gradually.
  • You can also use your branded keywords with
    non-branded search queries to reap the best of
    both worlds.
  • Social media is another terrific advantage to
    your brand-building efforts as users trust brands
    with compelling social media presence and engage
    with them on a more personal level.
  • You can think of social media as an essential
    platform to build trust among your customers and
    gain authorization in the niche by receiving
    instant feedback from them.

8
  • Content plays a significant role in brand
    recognition
  • Whether you are a small company or a reputed
    brand, creating propelling content with enough
    knowledge sharing and analytical data is a must
    to meet your long-term Search Engine Optimization
    goals in terms of brand-building.
  • Also, to engage your users better in your
    content, you can add stellar storytelling
    elements to it. As amid this cut-throat
    competition in the market, where plenty of
    content is getting published in a minute, to get
    your content reached to your audience and get
    them to read it, needs better information with
    attractive storytelling elements.
  • Also, your content marketing strategy should
    involve sharing your content to different
    platforms to reach a wider audience and develop
    trust among them.
  • You can diversify your content pool by producing
    it in all formats, including images, videos,
    Infographics, PPTs, Whitepapers, PRs, and more.

9
In a nutshell, branding is the key to succeeding
in your SEO efforts!
  • Marketing and branding are two separate things,
    but when aligned together, deliver incredible
    results towards your business growth.
  • And especially in digital marketing, the
    brand-building strategy works wonders. But when
    it comes to Search Engine Optimization, your
    marketing strategy must involve brand awareness
    together with brand-building.
  • For that, your SEO efforts align with creating a
    responsive website with a user-friendly
    interface, producing highly engaging and
    optimized content, and sharing them all on
    different relevant platforms.

10
  • This way, you can build an authorized brand for
    your business online and reap sound benefits of
    increased sales and customer loyalty.
  • Contact us to know more about ingraining
    brand-building into your SEO strategy. SEO
    experts at ABK Digital will guide you best
    according to your business requirements.
  • Also, stay tuned for more insightful content on
    digital marketing and ABK Digital!

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