Search engine optimization & marketing trends in 2020 - PowerPoint PPT Presentation

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Search engine optimization & marketing trends in 2020

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Saletify is India’s leading Best SEO Company in Pune, India. As a SEO Agency in Pune, we help you to bring your business on Top position in Search Engine Results. We must know what current SEO trends are on the horizon so that we can update your website accordingly and ensure that more prospects and customers find you in the search engine results. – PowerPoint PPT presentation

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Title: Search engine optimization & marketing trends in 2020


1
Search Engine Optimization Marketing Trends
IN 2020
https//saletify.com/
2
The SEO Pyramid
Social On-Site User Engagement Features Social
Media Viral Marketing
Link Building Manual Requests Link Creation
Scalable, Content-Based Link Strategies.
Keyword Research Targeting Keyword
Brainstorming Keywords Terms / Phrase Selection
On-Page Targeting (Titles, Metas, URLS, H1s,
Text, Internal Anchor Text)
Accessible, Quality Content Content Unique Text
Content Internal Link Architecture Bot
Accessibility Sitemaps URL Structure Server
Response Codes.
https//saletify.com/
3
Search Engine Optimization and Marketing Trends
in 2020, brands and businesses should expect an
evolution in strategies, moving away from purely
text-based strategies, into a totally different
marketing ballgame that includes voice, images,
semantics and a whole lot of relevant and
personalized content.
https//saletify.com/
4
  • 1. The MAD SCRAMBLE FOR POSITION ZERO
  • Position No. 1 on Search Engine Results Page is
    not a coveted rank anymore, due to emergence of
    position Zero or rank Zero Snippet.
  • The rise of Position Zero to SEO prominence is
    brought about by the overwhelming popularity of
    VSEO or Voice Search Engine Optimization, which
    is practically changing the way SEO works.
  • Zero-click Search Results is slowly dominating
    the SEO trend, occupying an overwhelming 62.5 of
    mobile searches and up to 34.4 of search results
    from desktops.
  • This growing prominence of Position Zero is
    changing the way brands and businesses strategize
    their plans.

5
  • 2. VOICE SEARCH RISES TO PROMINENCE
  • The continued rise of Artificial Intelligence
    (A1) technologies however is now helping people
    get more relevant and more appropriate search
    information using audio content.
  • It is expected that within the year 2020, more
    than 30 to 50 online searches will be conducted
    through voice and will not require a screen.
  • More and more brands are using a voice search
    strategy as an integral part of their digital
    marketing plan.
  • Optimizing for voice search is aimed at giving an
    optimized customer experience based on
    value-based content, fostering better
    brand-customer relationship that drives brand
    loyalty.

6
  • 3. VISUAL SEARCH WILL BE USED MUCH MORE
    EXTENSIVELY

Making an online search not by text nor by voice
- but by uploading an image - will be used much
more extensively in the coming year. This is made
more evident among 62 of Millennials who prefer
the use of Visual Search above other search
technologies.
7
  • 4. VIDEO SEARCH IS GAINING POPULARITY

The use of video has been a strong element in any
Digital Marketing Strategy, and it is now being
used as another strong element in search engine
optimization and marketing.
  • Video SEO - optimizing for video search results
    is gaining popularity and importance. This
    involves the use of online video on YouTube or
    any other channel, optimized with captions,
    descriptions, titles, and text overlays.
  • Live Video - streaming veo live is a popular
    visual digital marketing tool used by brands and
    businesses to events, promotions, product demos
    or for interviews.
  • 360 Video - the growing trend towards
    interactive content include video, more
    particularly with the use of video captures which
    people can manually pan left or pan right for a
    more exciting engagement nd experience with
    targeted customers.

8
  • 5. CONTENT MARKETING IS STILL THE KING OF SEO

Despite the emergence of new and innovative forms
of content, well-written and highly relevant
content is still the king of SEO
  • Up to 88 of B2B Digital Marketers make use of
    content marketing to build relevance and
    credibility among targeted customers.
  • The use of natural language for search is an
    important element to consider when formulating a
    content strategy for SEO. This is driven by major
    search algorithm updates included in Google's new
    BERT system.

9
  • Saletify is one of the Best SEO company in Pune
    which can help to boost your digital marketing
    efforts in a optimum way. Being expert SEO agency
    in Pune, we use latest tools and technologies to
    offer result oriented SEO solutions for brands.

https//saletify.com/
10
Contact Us
  • Address
  • 305, Kumar Primus, Hadapsar, Pune 411013,
    India
  • Phone 91-8530666677
  • E-mail Info_at_saletify.com
  • Skype saletify
  • Website https//saletify.com/

11
THANK YOU
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