Top Ways To Leverage Dental Email Marketing And Boost Your Reach

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• Top Ways To Leverage Dental Email Marketing And
  Boost Your Reach

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• When interacting with your patients at
  appointments, it's a limited experience in that
  they only are there for their scheduled visit.
  But, this doesn't have to be the only moment you
  can build your relationship with them.
• Instead of only contacting them for reminders
  about an upcoming six-month appointment or bill,
  create a more meaningful connection through
  dental email marketing. This can fill in the time
  of slow communication between their routine
  visits and reinforce their trust in your dental
  services. Using this type of email marketing tool
  will help ensure their loyalty and build a sense
  of community between you and your patients.
• Below are the best practices for leveraging this
  type of email marketing effectively and boost
  your reach
• Build A Subscriber List
• Without subscribers, where will you send your
  emails? Building a subscriber list is essential
  for your email marketing campaign. One of the
  quickest ways to get contacts subscribed is
  through web forms on your website, PPC ads,
  blogs, and on social media pages you have. Doing
  this makes it effortless for your patients to
  submit their contact details and subscribe to
  your email content.
• Try to remember that to maximize the size of your
  audience, you need to link up all of your digital
  marketing channels. Individuals are unique and
  have their own preferred methods of connecting
  with others online.
• For example, some may prefer the visual appeal of
  Instagram, while others like Facebook's layout
  better. By providing links to all of your many
  channels on every platform you use, you'll be
  sure they have access to a communication method
  they prefer.

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• It's also important to ensure that your
  subscriber list sign-up form has an opt-in
  option. There's nothing patients hate more than
  receiving a constant flow of unsolicited emails.
  By selecting to opt-in, you'll also minimize
  dental emails ending up in a spam folder.
• Dental Email Marketing Requires Effective
  Personalization

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• You value your patients, and they appreciate
  being made aware of that fact. This makes it
  crucial to use email marketing to meet this
  expectation, which will increase their trust in
  your dental practice's brand.
• With the use of ADIT's email marketing for dental
  offices, we can help you build a stronger
  doctor-patient bond by creating personalized
  emails that directly address an individual
  patient's needs. In addition, by keeping your
  target audience more connected with your dental
  practice, you can boost brand loyalty that spans
  generations of patients.
• For example, simple steps like using their names
  instead of impersonal "sir" or "madam" can go a
  long way. Even seasonal, birthday, and other
  important life event reminders from your office
  in an email help to leave a lasting impression
  they won't forget and probably brag about.
• You also need to ensure your tone is appropriate
  for the message you are conveying because it
  reflects on how your patients can expect to be
  treated by your staff. Taking time to mention
  previous treatments and appointments will also
  boost the effectiveness of your dental marketing
  email campaigns.
• Emails Need To Be Targeted
• Just like with the personalization of emails, you
  also need to take time to target your audience.
  You have a wide variety of patients with
  different service needs. Sending personalized
  content that has the same message isn't
  practical.
• Instead, you need to send out different types of
  content based on the audience receiving it. By
  ensuring they receive relevant information in
  your email message, you increase their interest.

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• A good example would be for your more elderly
  dental patients. Braces to straighten their
  smiles make little sense if most are wearing
  dentures or have weakening teeth. Instead, you
  want to use email marketing to address implant
  options for a missing tooth or denture fitting.
  Doing this reinforces their belief that you care
  about them and genuinely understand their oral
  health needs.
• All it takes is one email chockful of irrelevant
  content to make them want to unsubscribe and
  treat your content as spam. Worse, knowing you're
  sending out offers that don't appeal to their
  specific needs could form a negative opinion of
  your dental practice in your mind and make them
  look elsewhere for care.
• Maintain And Reactivate Current Patient
  Relationships

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• Once your patients have signed up to receive your
  emails, use this opportunity to build additional
  loyalty and trust. You need new patients, sure,
  but you want them to return. This requires
  regular contact to maintain your connection with
  them.
• If you're only using their contact information to
  send occasional reminders, you're missing out!
  Instead, provide relevant information and tips
  that they can apply to their everyday oral care
  routine.
• You should also ensure you aren't sending too
  much content their way, as well. In your email
  marketing content, ask them for feedback about
  what you're sending them. Do they want more
  details about cleaning services? Are they in the
  market for cosmetic work? Maybe they are
  expecting a baby soon and want to know more about
  pediatric oral hygiene.
• Let them know their opinions are valued, and
  knowing what information they wish to receive is
  essential to you.
• Email Marketing For Dentists Can Provide An
  Educational Opportunity For Patients
• Another email marketing for dentists best
  practice is to use your content to educate your
  subscribers. Not only can you personalize any
  information you send to specific patient groups,
  but you can send them to specific blog posts,
  service pages, and even special deals you may
  have available.
• Your emails will only drive traffic and convert
  leads to booked appointments if a value is
  provided within the content. Remember, you have
  complete control over the type of information you
  share with them directly through dental email
  marketing campaigns. So whether you send them to
  your latest infographic about gingivitis or share
  your latest social media live event, make sure
  whatever they are receiving is relevant to their
  needs.

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• By sharing your expertise, variety of services,
  and answers to common questions patients might
  have, you are reinforcing your standard of care,
  commitment to their safety, and satisfaction.
• Keep Patients In The Know
• Dental patients like opportunities to save on
  money, book appointments at more convenient
  times, or get access to a hard-to-find service.
  Email marketing for dentists keeps patients
  up-to-date on the latest happenings and discounts
  a practice has to offer. While you may feel this
  is a bit sales-like in nature, the reality is
  your patient will be more disappointed they
  missed out.
• You want your patients informed and engaged about
  your dental practice's latest services and
  treatments. This shows you care about their
  health and well-being because you let them know
  these opportunities are now available. If you
  want to avoid your email sounding like a sales
  pitch, send this information in the form of a
  newsletter.
• Patients enjoy scanning through this form of
  content because of the valuable information
  provided and the concise format it's presented
  in.
• Drive Traffic To Your Dental Practice Website
• As mentioned earlier, linking between all your
  marketing channels is critical to ensure you
  maximize your audience. When using email
  marketing strategies, you can include these links
  to your website, blogs, and social media, which
  benefits your dental SEO efforts.

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• By driving traffic to these sites, you will
  encourage your patients and prospects to explore
  your brand. With adequately structured social
  media profile pages and website pages, they will
  get exposed to engaging content which lends
  credibility to your professionalism, experience,
  and dental services. All of this ultimately will
  further encourage visitors to convert to booked
  appointments.
• Configure Your Emails To Display On Multiple
  Devices
• It seems everything we do is on the Internet
  nowadays. This is especially true when checking
  our emails. Because there are a plethora of
  technologically advanced smart devices to do this
  from, it's crucial that your email marketing is
  responsive to different display requirements.
• Digital marketing agencies like ADIT understand
  the importance of optimizing email communications
  to display correctly no matter what device they
  get accessed on. Patients like convenience, and
  you can bet they will be reading your content on
  their iPhone or Samsung tablet. This means you
  need to consider screen sizes between mobile
  devices and desktops.
• You want to ensure that your content is
  straightforward, easy to read, and not cut off in
  the margins no matter if it is an email or social
  media post.
• Always Use Call To Actions
• You got your message across and provided engaging
  content, but what are they supposed to do with it
  all? A Call to action (CTAs) is not just for a
  web page or Facebook Ad campaign.

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• You need to provide clear encouragement to
  contact you and the means to do so in your dental
  emails. Using a CTA is a tried and true email
  marketing technique to push your patient that
  final inch and contact your practice to book an
  appointment.
• A typical CTA in an email may include
• Asking them to visit your website and include a
  hyperlinked button to do so
• Encourage them to read your latest blog article
  and have a link taking them to it
• Announcing a new product for them to try and
  providing a web form to book an appointment
• Not only do CTAs help customers complete the
  process of scheduling an appointment, but new
  patients could end up signing up for more
  information if you include a referral link in
  your email.
• That's right. You can implement a call to action
  that encourages current patients to refer friends
  and family to your dental practice for a discount
  or other reward offer.
• Email marketing for dentists is also essential to
  boost patient reviews. Every message you send
  should remind them to leave feedback about your
  dental practice somewhere in the CTA.
• This not only helps your SEO efforts but
  reinforces your credibility and online
  reputation.

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• Monitor Your Progress
• Another best practice you should implement when
  using email marketing campaigns to garner new
  patients and reactivate current ones is to track
  the effectiveness of your campaigns. ADIT
  provides software services that not only help you
  improve workflows with automated messaging but we
  help you manage the different segments of your
  market and the performance of your email ad
  campaigns within those sectors.

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• With a dedicated email marketing team by your
  side, you will have the ability to analyze
  critical metrics, including
• Whether emails you send are actually opened or
  not
• How many emails made it to their destination
• Click-throughs on your links within an email's
  content
• Patient conversion rates from an email campaign
• Based on these insights, knowing what progress
  your dental email marketing efforts have made
  means smarter ad spending and letting you adjust
  your campaign as necessary. Imagine maximizing
  your reach, increasing patient connection,
  boosting brand visibility, and improving patient
  growth all at once.
• Take Your Dental Email Marketing Strategy To The
  Next Level

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• By investing in a customized email marketing
  platform, your dental practice can unlock another
  avenue of creating brand recognition that
  incorporates your other SEO efforts. At ADIT, we
  have created a robust email design service that
  can get tailored to your needs as a busy dental
  professional.
• When you choose our email marketing agency, you
  get numerous state-of-the-art advertising tools
  that will benefit your email campaign strategies
  in many ways, including
• Branded emails that set your dental practice
  apart from the rest
• Easy integration of your current EHR/PMS to send
  personalized emails to your patients
• Increase your bookings and boost your retention
  rates
• Discover your drive-up treatment acceptance rates
• Fully integrated online scheduling for your
  website
• Receive actionable insights to improve your
  patient experience and ROI
• Cross-module integration hacks
• Patient forms integration
• Ready to learn how ADIT's dental email marketing
  campaigns can transform your current digital
  advertising strategy? Reach out and request your
  free demonstration today!