Dental Marketing Ideas For 2022 You Don't Want To Miss - PowerPoint PPT Presentation

About This Presentation
Title:

Dental Marketing Ideas For 2022 You Don't Want To Miss

Description:

If you want to help your dental company have a stellar year of business and continue growing its new patient base, it's crucial to understand how digital marketing works. At Adit, we know you're already busy providing much-needed dental services and are probably crunched for time. So we put together a quick guide of the latest and greatest dental marketing ideas for 2022 – PowerPoint PPT presentation

Number of Views:86

less

Transcript and Presenter's Notes

Title: Dental Marketing Ideas For 2022 You Don't Want To Miss


1
  • Dental Marketing Ideas For 2022 You Don't Want To
    Miss

2
  • Creating a thriving dental practice that your
    community relies on for generations to come is
    the goal of every practitioner in this field.
    With the pandemic continuing its path into 2022,
    the dental industry has overcome the adversity it
    created with innovative marketing and advertising
    to stay connected with patients.
  • If you want to help your dental company have a
    stellar year of business and continue growing its
    new patient base, it's crucial to understand how
    digital marketing works. At Adit, we know you're
    already busy providing much-needed dental
    services and are probably crunched for time. So
    we put together a quick guide of the latest and
    greatest dental marketing ideas for 2022. After
    reading them all, reach out to us! We are
    standing by to help you get your office on track
    to improved efficiency, sustainable growth, and
    boosted revenue.
  • How Dental Marketing Has Evolved
  • The introduction of digital advertising for the
    dental industry began decades ago in the early
    days of the Internet. Today, it's a must for any
    provider hoping to achieve brand awareness to
    implement the best dental practices for their
    marketing strategies. Whether you've made an
    effort to handle this enormous task on your own
    or have chosen to partner with an experienced
    dental marketing firm like Adit, using the right
    tools for growth is essential.
  • Another significant evolution in how advertising
    and social media connections with your patients
    has changed is the ever-increasing reliance on
    web-based sites, reviews, and communication to
    find your services. That's right, capturing
    potential patients and getting them to book
    appointments is now done mostly online and not in
    person.
  • So if you've neglected to develop your online
    presence with effective marketing options like
    email campaigns and Facebook Ads, it's time to
    step up your game.

3
  • Dental Marketing Tips Your Practice Needs Now

4
  • Before you scroll through our list of top digital
    marketing ideas for 2022, make sure you hone your
    focus on a few key areas
  • Your authority in the dental industry
  • Targeting the right market audience
  • Share your vision and story to be more relatable
  • This is always a winning dental marketing
    combination when trying to reach out to new
    patients and cultivate an enduring bond with
    them.
  • Ready to see the exciting features, best
    practices, and innovative ideas that are popular
    for marketing this year? Check them out below!
  • You Need A Modern Practice Website
  • The core aspects of your digital marketing
    efforts will start on your website. Because most
    dental patients seek out providers online, their
    first point of contact with your brand is there.
    In fact, you should treat it as a virtual waiting
    room, and that first impression when they visit
    means everything.
  • You want your practice page to not only be
    friendly and hold your contact information but to
    be easy to navigate and provide convenient
    features for your patients. It's also important
    to update your site and give it a more modern
    appeal because most of your practice efforts will
    direct traffic to this location, so you need to
    get it right.

5
  • Generating Leads Through Social Media Engagement
  • One of the primary ways your patients have stayed
    in touch with their families, employers, and
    businesses this past year has been through social
    media. Of course, this component of dental
    marketing strategy has always been important, but
    after the pandemic, it's here to stay and has
    become a lucrative avenue for revenue streams.
  • When leveraged correctly, platforms like
    Instagram and Facebook help you not only keep in
    contact with current and potential patients, but
    it forms a bond with them. Dental practices
    cultivate friendships with their clients, and
    sharing content on these sites boosts this effort
    as well as improves your reputation in the
    community you serve.
  • For example, suppose you are marketing to a niche
    of patients that often deal with dental anxiety.
    In that case, you can use social media posts to
    alleviate these concerns and interact with this
    market, letting them know that you empathize with
    these worries and are here to help.
  • Diversify Your Ad Providers To Extend Your Dental
    Practice Reach
  • Running ads is a necessary part of any effective
    dental marketing plan. You may currently only be
    focused on Instagram and Google Ads for your
    campaigns, but diversifying your marketing
    strategies to include Instagram, Twitter, and
    other related online channels is crucial. When
    one of these providers goes down, that precious
    advertising time is lost. Another reason to use
    multiple ad providers to boost your visibility is
    they all come with different features that can
    help you tap into additional revenue streams
    within your market.

6
  • If your budget is still under a bit of a crunch,
    consider other ecosystems outside of Facebook.
    Platforms like Pinterest and TikTok are
    incredibly affordable, and some of their free
    content posting features can accomplish the same
    goals without costing you a dime.
  • Use Your Google My Business Listing To Connect
    Directly With Your Patients

7
  • You probably already have a Google My Business
    (GMB) page set up for your practice, but are you
    treating it like an outdated phone book listing?
    In 2020, 2021 and 2022, Google introduced new
    features to this free marketing tool that not
    only added call logging and insights for your
    google map results, but they added online
    business attributes to profiles, as well.
  • This is a free resource to get your dental
    practice seen when potential patients are
    searching for care in your service area. Now you
    can further enhance your online reputation
    presence and convert these leads into recurring
    patients even easier.
  • Tap Into Your Digital Marketing Potential With
    These Benefits
  • Still questioning why your office needs a dental
    marketing agency like Adit? Contrary to what you
    may believe, online advertising is helpful for
    every industry of business, not just tech
    startups and Youtubers. Despite this focus on
    boosting your online brand positioning, it all
    translates into booked appointments with the
    individuals responding to your web-based efforts.
    Besides new patients, you will further establish
    your dental company in the communities you
    provide services to, which is crucial to building
    your reputation and good standing.
  • Below are additional benefits of working with a
    team of highly qualified digital marketers
  • Build Stronger Relationships
  • It can't be overstated the importance of your
    relationship with your patients. Taking the time
    to create your brand story and share it
    effectively on the interweb plays a significant
    role in establishing a connection.

8
  • Your website, social media profiles, and content
    that you share will convey more than contact
    details and your specialty. You give visitors a
    glimpse into what makes your dental company so
    unique and insight into what it's like to do
    business with you.
  • Adit takes this a step further by supporting your
    online image with great reviews from your current
    patients, which translates into valuable
    referrals.
  • Edge Out Your Competition Effectively With Sound
    Marketing Practices
  • Dentistry is a high-demand and fiercely
    competitive industry. While word of mouth is
    still one of the best methods to grow your base,
    you need to quickly get out in front of new
    business opportunities. Staying ahead of your
    competitors requires ongoing analysis and review
    of not just your marketing strategy but that of
    the competition.
  • Learning how they are finding success and then
    improve upon them to grab potential patients from
    their pool is hugely beneficial.
  • Advertising Does Create Practice Growth
  • Without the expertise of a knowledgeable dental
    marketing agency like Adit, it's easy to waste
    advertising dollars online. Many of our clients
    had their initial doubts because they didn't
    understand how targeted advertising works online.

9
  • Online ads are an exciting tool, but the process
    can be overwhelming due to their fast-paced and
    ever-changing nature. Adit does the research so
    that every dollar you spend on digital
    advertising maximizes your opportunities for
    booking appointments with new and current
    patients.
  • Some of the popular social media platforms we can
    advertise your dental practice on include
  • Google
  • A Google Ad is one of the most effective
    marketing tools you have at your disposal in the
    online marketplace. Why? Because when individuals
    are searching for a product or service on the
    Google platform, they are ready to make a
    purchase or appointment. They aren't window
    shopping--they're researching their options to
    make dental health decisions. Using ads on this
    channel means you will get in front of these
    leads right away.
  • Instagram
  • With over a billion active users logging into
    this application every day, Instagram has quickly
    become a lucrative marketplace for the dental
    industry. Features like Instagram Stories and
    uploading short value-added video content at no
    cost have also made this popular for
    advertisement. Unlike other online social media
    platforms, Instagram is a closely connected
    community of people looking for ways to connect
    with the people, products, and services they
    love.

10
  • Facebook
  • Unlike Instagram, Facebook provides a more
    professional feel to advertising. While the goal
    is to raise awareness about your brands, they
    offer more insight and business-focused marketing
    features in their new Publisher Tools. If you
    want to highlight how much your patients love
    their experiences with your dental office or
    showcase outstanding employees, this social media
    platform can help you deliver. Even if you want
    to promote special offers to draw in new clients,
    Facebook Ads make it easy to create a sales
    funnel that performs.
  • Discover New Ways To Grow Your Dental Practice
    With Adit
  • https//www.youtube.com/watch?vtKTepNcARdAfeatur
    eemb_imp_woyt
  • Feeling inspired and ready to start marketing
    your dental company effectively? At Adit, we can
    create an informed marketing strategy for your
    business to help you start seeing results sooner
    than later. So don't burn through your
    advertising budget. Instead, contact our team of
    knowledgeable marketers who are standing by to
    assess, create, and implement successful
    advertising planning that pays off for the long
    term. Adit is a leader in dental digital
    marketing because we actually get dental
    practices like your own on the front page of
    search results. We know what it takes not only to
    rank high but drive new patients to your office,
    and we have the case studies to back us up.
  • Worried about the cost of hiring a professional
    marketing firm to not only build your online
    presence but assist in dental practice
    management? We understand! Adit offers a Patient
    Booking Guarantee where you don't have to pay a
    dime until you no longer break even on your
    investment. Request your free demonstration today
    to learn more about this guarantee and the
    comprehensive digital marketing strategies and
    tools we offer!
Write a Comment
User Comments (0)
About PowerShow.com