Title: Top 5 Digital Marketing Channels 2020: You Need to Try This
1Top 5 Digital Marketing Channels 2020
2The Internet plays a vital role in people's daily
lives, digital marketing, and the business to
obtain data and analyses the information to
create better and effective products, marketing
plan before investing money in product
development, and making any purchase decisions.
More than 5 billion active people are using the
Internet, and it's expected that 95 of the
purchases will happen online by the end of 2040.
There are different marketing channels, namely,
SEO (Search Engine Optimization), Social Media,
PPC (Pay per Click), Email Marketing etc.
Choosing the right digital marketing channels as
per your business requirement is essential to
make your business reach new heights. It helps
owners to create fast, robust, and easy to use
websites that rank higher in search engines
SERPs, which in turn helps bring more qualified
potential customers to their websites and
eventually increases conversion rates. A best
digital marketing company can make use of the
best SEO services, PPC services, and more to
provide the right solution for your business.
3Top 5 Digital Marketing Channels to focus on
2020
4- Pay Per Click Advertising
- Pay per Click (PPC) advertising is one of the top
and effective marketing channels to increase the
ROI of your business. The learning curve differs
for every platform and business, so you need to
know which type of campaign would be the best.
You can hire a digital marketing agency that
helps you start a campaign and correctly handle
the acquired result. Google's search and display
advertising ads help you build demand for your
services and introduce your brand to customers
looking for you. Google ads will help connect
them with the users looking for the best Pay Per
Click (PPC) services or products like yours.
52. Email Marketing
- Email marketing is one of the most important
digital marketing channels because it has the
highest ROI of any marketing strategy. It's a
direct response marketing that helps users open
your messages and learn about the latest sales
and products you provide. Email marketing
delivers extremely relevant content to a
subscribers inbox in a very non-invasive way.
Email campaigns are an excellent way to increase
leads, your customers and sales. Also, it
empowers you to get in touch and stay in touch
with your customers, by informing them of
upcoming events, other services or new product
you offerings. Some of the best practices of
Email marketing channel include
6- Make sure that your mail is personalized as
possible. You can make use of segmentation
practices and triggered autoresponders. It helps
in enhancing the chance of long-term open rates,
immediate conversions, and more. - Keep it short and sweet, as this is considered
the best option for different types of
copywriting practices. Also, the email needs to
be easy to scan and read. - Focus on the subject lines, make it relevant,
short, and attractive so that the users open the
email and know about your products or services.
73. SEO and Content Marketing
- Content Marketing is always the king of digital
marketing channels, and this can result in
valuable results. Search Engine Optimization
helps to develop healthy relations between your
customers and also offer lead useful generation
capabilities. Both content marketing and Search
Engine Optimization should be high-quality to
achieve the desired result. The content you use
should be actionable and valuable to the
customers. Make sure you use strategic content,
and this helps to accomplish the needs of your
customers. Use audience knowledge and keyword
research to choose the right topics you write
about, know about the products or services before
you start writing, and don't forget to include
in-text CTA's. SEO is important to higher you
rank in results pages, the more clicks and
traffic your site will generate, and also
improves user experience, making it more likely
for customers to become repeat buyers. Content
marketing is another one of the effective digital
marketing channels for build ROI.
84. Social Media
- Social media is a top marketing channel in the
marketing world. Customers nowadays search for
their products or services in Social media to
know their exact details. Social media provides
the best community-developing opportunities to
enhance your business growth. You can increase
your business's ROI using different social media
channels like Facebook, Instagram, LinkedIn,
Twitter, Pinterest, and more. Traffic from social
media can be free organic traffic and paid
advertisements. While using social media, you
need to have a strong focus on developing a
healthy relationship with your customers instead
of increasing sales. When you have a good
relationship with your client, your sale
automatically increases. Be transparent to your
customers, and choose the right platform that
suits your business to attain your goal rapidly.
Through Social Media Marketing (SMM), digital
marketers can reach out to highly targeted
potential customers through directly and
person-to-person engagement. The numbers of
social media users continue to grow every day.
95. The website
- Most businesses don't make use of their website
as the best marketing channel. Ensure your site
has a good impression, representing your
services, products, brand, or business in the way
you need it. You can increase your website
effectiveness by conducting a site audit, testing
out your website interface, using the analytics,
and more. Building a great website with a clear
goal and strategy will help you to increase your
business revenue, leads and sales, ultimately
helping you grow your business. Even better, your
website is visible 24/7, building it a valuable
marketing asset.
10- Apart from the above marketing channels, you need
to have a strong focus on the word of mouth
marketing as this is one of the effective
marketing channels to increase your business
growth. Motivating online reviews and referral
programs are the best examples of the mouth of
word marketing. There are other effective online
marketing platforms to increase your online
presence. The important thing is that you choose
the right digital marketing company so that they
can analyze and select an effective marketing
channel that suits your business.
11Contact
Email info_at_imgglobalinfotech.com
Website
www.imgglobalinfotech.com
410, Jagdamba Tower, 4th Floor, Amrapali Circle,
Vaishali Nagar, Jaipur, Rajasthan - 302021, India
91-9887034345, 91-9694097245
2A, Jai Complex, Above Canara Bank, Road No. 2,
Alwar, Rajasthan-301001, India
91-144-2336011, 91-8058100200
IMG GLOBAL INFOTECH PVT. LTD.