Unit 3 Born to Win

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Unit 3 Born to Win

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Title: Unit 3 Born to Win

1
Unit 3 Born to Win
New word 1
New word 2
New word 3
In-class passage
After-class passage 1
After-class passage 2
2

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???? 2003?NBA???????1????????????
2006?7?18?,????????2008-2009?????MVP(Most
Valuable Player)?

Unit 3 Born to Win
New words 1
New words 2
New words 3
Born to Win
Better Late than Never
The Pursuit of Excellence

4
Lead-in
5

1. (??P105)Translate the following Chinese into
English. Try to find out some other sayings about
success.

1. Failure is the mother of success.
2. Any man who is afraid of failure will/can
never win.
3. Success means that you enjoy/love and are good
at doing what you are doing now.
4. One who is eager to win will not necessarily
win quickly.
5. A successful person doesn't ask for things
from others. On the contrary/instead, he will ask
himself what can I leave to this world?
6. A real winner is someone who makes the
greatest contributions to the society, not the
one who is the richest, or the most famous.

I succeeded because I willed it I never
hesitated . (Bonaparte Napoleon, French emperor )
??????????,???? ?
If you wish to succeed , you should use
persistence as your good friend , experience as
your reference , prudence as your brother and
hope as your sentry. (Thomas Edison , American
inventor )
???????,?????????????????????????????
Only those who have the patience to do simple
things perfectly ever acquire the skill to do
difficult things easily . (Friedrich Schiller ,
German Dramatist and poet).
???????????????,???????????????
The people who get on in this world are the
people who get up and look for circumstances they
want , and if they cannot find them .they make
them.(George Bernard Shaw , British Dramatist )
??????,?????????????????????,???????,?????????

You have to believe in yourself . That's the
secret of success. (Charles Chaplin , American
actor )
???????,????????
There are no secrets to success. It is the result
of preparation, hard work, learning from failure.
(Gen.Colin L.Powell )
?????????????,????,????????????
You may be disappointed if you fail, but you are
doomed if you don't try. (Beverly Sills )
?????????,??????,??????
A man is not finished when he is defeated. He is
finished when he quits. (Richard Nixon )
?????????????,??????????

For your reference
1. Confidence in yourself is the first step on
the road to success.--Emerson
2. Where there is a will, there is a way.
3. The talent of success is nothing more than
doing well whatever you do without a thought of
fame.
4. He that never climbed, never fell.

5. In days of adversity, we should stand firm and
be unyielding in days of happiness, we should,
all the more, be prudent and careful.
6. Life would be too smooth if it had no rubs in
it. 7. I would prefer even to fail with honor
than win by cheating.
8. All that you do, do with your might things
done by halves are never right.
9. You may be disappointed if you fail but you
are doomed if you don't try.
10. A man is not finished when he is defeated. He
is finished when he quits.

2. What Does Winning Mean?
Directions Walk around the classroom and ask
five classmantes about what winning means to each
of them?

Sample
Winning means being happy.
Winning means being No. 1 or one of the best in
your field.
Winning means being able to make great
contributions to society.
Winning means being able to overcome great
difficulties that others cant.
Winning means making a lot of money.
Winning means doing what enjoy and being good at
it.
Winning means having good health and a happy
family.
Winning means that you can be the kind of person
you want to be.

3. Winners in My Eyes
Work in groups and tell each other who is a
wimmer in your eyes and why.

Sample 1
I think Helen Keller is a winner. Even though she
became blind and deaf at a very early age, she
didnt give up. With the help of her teacher, she
bcame a teacher, writer and lecturer. She
couldnt see or hear, but she learned to read and
write by touch and feel. Helen also learned
several foreign languages French, German, Latin
and Greek. Helen always wanted to try what others
could do.

Sample 2
For me, my father is a winner. He was born into a
very poor family. He hardly had enough to eat.
Every week he had to walk 20 kilometers to
school. Though he dropped out later due to the
lack of money, he taught himself and became a
teacher at a village school. He sent my brothers
and me to school. Now my broghers and I are all
studying in national key universities. For
others, my father may be a very ordinary person.
But to me, he is a real winner.

4. Can Never Giving Up Guarantee Success?
Directions Two ants want to climb over a wall to
get food there. One ant climbs up the wall
without hesitation but falls down because of
exhausion. He tries again and again despite
repeated failures. The other ant decides to round
the wall. If you are an ant , what will you do to
get food? Do you think by never giving up, the
first ant can finally succeed in getting food?
The following words and phrases may be useful to
you.
erroneous ??? contribute to ??
strategy ?? alter ??
destination ?? side-tracked
?????
self-awareness ???? solution ??
give up half-way ???? persistence ??
setback ??

Sample
If I were an ant, I would choose to round the
wall to enjoy delicious food.
The first ant may fail because he continues on a
path that is wrong for him. He makes a wrong
choice initially and believes the erroneous
choice is the one he must stay with. I am not
sure that never giving up can guarantee
success. There are many factors contributing to
success, such as strategy, opportunity, luck,
personal relationships, and environment.
Sometimes, no matter how hard people may work,
they still fail. To ensure success you must be
willing to alter your course and keep altering
it, and to try again and again, as many times as
it takes, to reach your destination. People who
dont know themselves are easily side-tracked.
Only with self-awareness and understanding can we
come to believe in our ability to find the right
solution and to arrive at our goals.

Of course, I dont mean that we should quit
trying at the beginning or give up half-way. Its
better to have persistence than give up easily.
It will certainly do you good to have the courage
what you are doing despite the fact that you
might have come across various difficulties or
setbacks. life is not always easy and
comfortable. There are more difficulties than
eases in the real life. Therefore, those who
learn how to deal and endure failures will taste
their success eventually. I really appreciate
courage and persistence of the first ant, but I
think wisdom and stratedy of the second one is
more important.

5. To Success Opportunity or Hard Working?
Directions Every body wants to succeed. But when
it comes to the question that which factor leads
to success, opportunity or hard working,
different people have different opinions. Discuss
with your classmates and share your opinions
about this question.

Sample
Every body wants to succeed. But when it comes to
the question that which factor leads to success,
opportunity or hard working, different people
will offer different answers.
Some people think that opportunity is the first
factor leading to success. They hold the idea, as
a proverb saying, Man proposes, god disposes.
Because almost all successful people have good
luck and have caught their valuable
opportunities, they believe that opportunity is a
leading condition of the success. If seizes and
makes the best use of opportunity available, one
can succeed surely. In summary, to them, chances
and lucks play the most important role on the
road to success.
However, others maintain that no pains, no
gains. Without exerting oneself, one could never
expect to achieve success in no matter what one
is doing. As is known to all, there is no royal
road to the summit of success. One is likely to
succeed only when one has worked with
whole-hearted devotion and perseverance. Those
who are lazy, sloppy and indifferent to their
work, those who never concentrate on work will
definitely end in failure. On the whole, as far
as they are concerned, hard working is the
decisive factor to success.

In my view, both hard working and opportunity
eventually matters. They are inseparable from
each other, and put together, they make a great
success. Hard working is to luck what fish is to
water, and can be seen as an interior
precondition of success. It lays the corner-stone
for building a house while luck serves to cement
it, to make the building bricks adherent to one
another. They are the twins that contribute to
success together. They are the factors from
within and without respectively. We must work
hard, make efforts and get prepared. When
opportunities come, meet and make full use of
them. Only in this way can we succeed one day.

6. Directions Failure is a part of life and
everyone experiences failure more or less in
his/her life. However, many people are afraid of
failure and reagrd it as a bad thing. How do you
look at failure? Have a debate on the topic Is
failure a bad thing?
pleasurable??? target?? delay??
effort?? criticize??
spoil??
temper?? willpower??? desperate??
inhibit?? take the risk?? pursuit??
positive??? contribution??
vicious circle???? gains and losses??
interpersonal relationship????

For your reference
Arguments of supporters
1. Failure is never pleasurable. It means we have
to give up before achieving the anticipated
target.
2. Every failure delays the time of your success.
Faulure makes our efforts and hard work
meaningless.
3. Failure is a waste of time, money and energy.
For example, for hundreds of years people dreamt
of produing Perpetual Motion Machine(???) but
failed at last.
4. Failure gets us doubted, criticized, even
fired by boss. Failure is unacceptable for
doctors, lawyers, as well as in the war, which
means loss of peooles lives.
5. Bad emotions and sadnesses that failure brings
spoil our sleep, diet, health, passion in work,
family relationship and interpersonal
relationship.
6. Failure makes us feel hopeless, even
desperate. It makes us lose self-confidence and
inhibits our development. Frequent failures cause
people to be used to failures and result in a
kind of vicious circle.
7. Failure ruins many people. For example, one of
Chinas earliest poets, minister of the State of
Chu, Qu Yuan (340-278 BC) advocated enriching the
country and strengthening its military forces so
as to fight against the Qin but failed. In 278
BC, he heard the news that Qin troops had finally
conquered Chu's capital, drowned himself in the
Miluo River.

Arguments of opponents
1. Failure is the mother of success. Failure
doesnt mean you are a failure. It just means you
havent succeeded yet. Failure is the light on
the way to success.
2. Failure can make a positive contribution to
our life once we learn to use it. From the
experience of failure, we can find out the reason
why we failed, then we can do better next time.
3. People who have failed must have the courage
to take risks. Only through the test of failure
can people understand the exciting pleasure of
success.
4. Both success and failure are true in fact and
we should face them. Failure is a common thing in
our daily life. Failure is part of life and every
person has the right to fail.
5. Be ready to fail. That doesnt mean we give up
the pursuit of success. Failure makes us relaxed
and have a good attitude toward gains and losses
in life.
6. Failure is an opportunity to tempers our
willpower and encourages us to become stronger in
difficulties.
7. Failure builds up many people. For example,
the American inventor Thomas Edison (18471931)
developed many devices that greatly influenced
life around the world. He failed 1200 times in
his incandescent bulbs(????) trial. A businessman
said that he is a person without any success.
Edison laughed, "I have a lot of achievements. I
have proved that 1200 kinds of filament(??)
material is not suitable to do." Edison is
considered one of the most prolific inventors in
history.

1. Failure doesn't mean you are failure it does
mean you haven't succeeded yet.
2. Failure doesn't mean you have accomplished
nothing it does mean you have learned something.
3. Failure doesn't mean you have been a fool it
does mean you have a lot of faith.
4. Failure doesn't mean you have been disgraced
it does mean you were willing to try.
5. Failure doesn't mean you don't have it it
does mean you have to do something in a different
way.
6. Failure doesn't mean you are inferior it does
mean you are not perfect.
7. Failure doesn't mean you have wasted your
life it does mean you have a reason to start
afresh.
8. Failure doesn't mean you have wasted your
life it does mean you have must try harder.
9. Failure doesn't mean you'll never make it it
does mean it will take a little longer.
10. Failure doesn't mean God has abandoned you
it does mean God has a better idea.

7. What accounts for success? For best results,
this garden should be planted every day
Four rows of Peas preparedness, promptness,
perseverance, politeness.
Three rows of squash squash gossip, squash
criticism, squash indifference.
Five rows of lettuce let us love one another,
let us be faithful, let us be loyal, let us be
unselfish, let us be truthful.
Two rows of turnips turn up with a new idea,
turn up with the determination to do a better job
tomorrow than you did today.

27
Hey, guys! This is Success Garden. Welcome to
come inside and have a look. OK, here is the
garden members self-introduction.
S u c c e s s G a r d e n
28
Oh, call me Perseverance, please. Im very
persistent.
Hello, we are Peas and my name is Preparedness.
S
A
E
How do you do? From my smile you know that Im
Politeness.
P
Im Promptness. Im always being in time.
29
Squash family (??, ?????, ??? ??) Their duty
Squash Gossip Squash Criticism
Squash Indifference
30
Success Lettuce (??, ??)family know the
importance of good team-work. Their slogan is

Let us love one another.
Let us be faithful.
Let us be loyal.
Let us be unselfish.
Let us be truthful.

31
Here are two turnips(??). They are twins!
Mummy tells me to turn up with a new idea
Daddy tells me to turn up with the determination
to do a better job tomorrow than I did today.
32

Sample 1
I think intelligence and hard work are the most
important things. First you must be intelligent.
You wont be able to succeed if you are stupid.
But intelligence alone is not enough. You alse
need to work hard. Success is something you have
to earn painstakingly.

Sample 2
In my opinion, the most important thing is to be
prepared and perseverant. Opportunities only
favor those who are prepared. Many people
complain that they dont have the opportunity to
succeed. That is not true. The fact is that they
are not ready and dont see the opportunity, not
to say how to seize it. Then perseverance is also
very important. Once you start a thing, you
shouldnt give up when you face difficulty. You
have to try again and again to figure out a way
to solve the problem. There are a lot of stories
about how winners persist on the way to success.

Sample 3
I think your dreams and the determination to
pursue them are two vital factors for your
success. Once you make up your mind to follow
your dreams, you will become very independent and
diligent. Besides, physical fitness is also
important to success. As the old saying goes,
health is the capital to revolution. Then to
succeed, you also need outside support such as
social relationships and family influence. They
will contribute to your success if you can use
them properly.

35
Listening-in
36

Part 1 Listening-in
( ) 1. The girl was ill because her watch was
missing.
( ) 2. The priest came to make the girl realize
it was not sensible to be unhappy about the loss.
( ) 3. The girl was happy again because the
priest gave her a more beautiful watch.
( ) 4. The true life is that you know how to
face the life and live for yourself.
( ) 5. Some people lose in their lives because
they dont know how to restart from the failure.

T
T
F
T
F
37
Script

A girl lost her favourite watch and she was very
unhappy, she even fell sick because of that.
The priest came to visit her while she was sick
and asked her, If one day you accidentally
dropped one hundred thousand dollars, would you
accidentally dropped another two hundred thousand
dollars again?
No the girl replied, Of course not.
The priest said again, If that is the case, why
did you let yourself lose two weeks of happiness
after you have lost your watch? And also went on
to let yourself lose two weeks of health?

The girl was suddenly enlightened(??) and jumped
out of bed. She said, You are right. I refuse to
lose more than what I did. From today onwards, I
will earn back the money I need to buy myself
another watch.
Life is full of winning and losing and also full
of challenges. It doesnt matter if you lose, if
you live for yourself, then that is true life.
Some people refuse to accept the truth and to
start again, thus they end up losing more and
more in life and end up nothing can be done to
bring back what they lost.
If you are losing in your life now, dont
continue letting yourself lose more than what you
did. Put a stop to that situation and do not be
afraid to start from scratch(????).

Part 2 Listen and Answer
1. What do the successful people have in common?
Successful people have some characteristics in
common. They are optimistic and persistent they
have both intellectual skills and the ability to
work well with other people and they love their
work.
2. What is the speakers opinion on roles of
genetics and environment in ones success?
He thinks the roles of genetics and environment
in ones success is still in doubt.
3. Why does the speaker regard our view of who is
winner is not always fair or accurate?
Because he considers that some people are usually
ignored when we define winning, such as women.

40
Script

There are many paths to winning. Some people go
down in(???) history for their influential
political leadership. Others are remembered for
spectacular scientific breakthroughs for
composing great symphonies, or writing brilliant
poetry. But whatever path they take, successful
people seem to share a few common
characteristics. They are optimistic and
persistent they have both intellectual skills
and the ability to work well with other people
and they love their work. In fact, for these
people, work is more like a must than a job.

Of course, many questions about winners remain
unanswered. What roles do genetics and
environment play in the equation(??,???)? How can
we know who around us will be remembered as
winners and which people, though famous today,
will be forgotten in the future? Its also
possible that our view of who is winner is not
always fair or accurate. For example, the
achievements of women are not recognized as often
as they should be.

Bridge the Cultural Gap
We talk about seeing both sides of a question as
if every question has only two sides. We (1)_____
that everyone is either a success or failure
when, in fact, infinite (2)__________ of both are
possible. There is a world of (3)__________
between I have failed three times and I am a
failure. (4)__________, the words failure and
success cannot be (5)__________ applied to a
complex, living, (6)__________ human being. They
can only (7)__________ the situation at a
particular time and place.

assume
degrees
difference
Indeed
reasonably
changing
describe
43

(8)_______________________________________________
______________________. What we dont always
recognize is that what looks like failure may, in
the long run, prove beneficial.
(9)_______________________________________________
______________. Step one is to ask, Why did I
fail? Resist the natural impulse to blame
someone else. Ask yourself what you did wrong,
how you can improve. If someone else can help,
dont be shy about inquiring.

Our society places so much emphasis on making
it that we assume that any failure is bad
It can make a positive contribution to your life
once you learn to use it
44

Though we may envy the assurance that comes with
success, most of us are attracted by courage in
defeat. There is what might be called the noble
failure the special heroism of aiming high,
doing your best and then, when that proves not
enough, moving bravely on. As Ralph Waldo Emerson
said (10)_______________________________________
_________________________________, and the more
falls he gets, moves faster on.

A mans success is made up of failure, Because
he experiments and ventures every day
45
In-class Reading PassageBorn to Win
46
Difference between a winner and a loser
47

A winner says, let me do you a favor
A winner says, I must do it
A winner says, its difficult but possible
A winner says, yes, but it can be better.
A winner sees happiness of harvest
A winner sees possibilities
A winner believes everyone can win
A winner prefers principles to trifles
A winner brings it out
A winner is doing sth
A winner has a plan
A winner has ideals

A loser says, thats not my business
A loser says, it must be done
A loser says, its possible but difficult
A loser says, yes, still there is worse.
A loser sees bitterness of labor
A loser sees difficulties
A loser believes everyone may lose
A loser prefers trifles to principles
A loser lets it be
A loser is making wishes
A loser has an excuse
A loser has idealism

In-class Reading Passage Born to Win
1. Introduction (para 1)
Each person has__________________________
2. The meanings of winner and loser (para 2)
A winner is one who
______________________________________
A loser is one who________________________
3. Few people are winners and losers ________
(para 3)
4. Winners (para 47)_____________of a winner
A. a winner is_________
B. a winner is not afraid
______________________________________
C. a winner is____________________________
D. a winner has__________________________
E. a winner cares about____________________

the potential to win in his own way.
responds genuinely by being trustworthy and
responsive.
fails to respond genuinely.
all the time.
characteristics
genuine.
to do his own thinking and to use his own
knowledge.
flexible.
a love for life.
the world and its people.
49

5. Losers (para 810)
Possible causes
___________________
___________________
___________________
___________________
Characteristics of a loser
A. a loser lacks
___________________
___________________
___________________
B. a loser has difficulty
___________________

poor conditions cruelty unhappy relationships
disease continuing disappointments inadequate
physical care.
an ability to appropriately express himself
through a full range of possible behavior.
giving and receiving love.
50

1. a. refer to a person as a winner
b. Chinese people usually refer to Wang Jinxi
as the Iron man.
2. a. It is a matter of degree.
b. It was a matter of life and death for them.

3. a. He can change his plans when the situation
calls for it.
b.The task before us calls for courage and
determination.
4. a. care about the world and its people
b. You say you care about the poor, but you
dont help them.

5.a. in the face of national and international
difficulty
b. We are powerless in the face of such
forces.
6. a. be also born totally dependent on the
environment
b. Most college students are still dependent
on their parents for financial support.

7.a. contribute to making people losers
b. Exercise contributes to better health.
8. a. a loser is held back
b. No one can hold back the wheel of history.

9. a. A loser has difficulty giving and receiving
love.
b. Do you have any difficulty in finishing
the task in time?
10. a. enter into close, honest, direct
relationships with others.
b. Well enter into details at the next
meeting.

Ex.2
1. flexibility 2. dependence 3. creation
4. domination 5. inadequate 6. unique
7. evaluation 8. guilty 9. contribution
10. limit
Ex.3
1. range 2. capacity 3.
cruelty
4. manipulate 5. rigid 6.
limitations
7. unaware 8. helpless 9. contributed
10. genuinely
Ex.4
1. channelinto 2. come to a conclusion
3. in his own right 4. live up to
5. in the face of 6. care about
7. call for 8. referred toas
9. contribute to 10. held back

Ex. 5
1. to live up to her parents expectations
2. It is a matter of principle
3. The occasion calls for a cool head
4. the president of a large firm doesnt care
much about dress
5. In the face of great difficulty
6. she became a famous actress in her own right
7. your suggestion has greatly contributed to the
accomplishment of our work
8. She was unable to hold back her excitement
9. in persuading people to leave their homes for
more developed area
10. our shop has entered into a contract with a
clothing firm to by 100 T-shirts a week

Part 5 Listen to the Summary
Each person has the (1)__________ to win in his
own way few people are winners and losers
(2)__________. The winners must have some certain
(3)_____________, while some (4)__________may
lead a person to (5)__________.To the losers
they (6)__________an ability to
(7)____________express themselves through a full
(8)__________ of possible behavior, and they have
difficulty giving and receiving love.

potential
all the time
characteristics
causes
lose
lack
appropriately
range
58

??P79 Ex. 1
1. A. be thankful or grateful for
B. recognize and enjoy the good qualities or
worth of
2. A. the amount that sth can hold or contain
B. ability or power
3. A. n. a particular television station
B. v. direct sth towards a particular purpose
4. A. join with others in giving
B. help in causing a situation, event, or
condition

5. A. that can bend or be bent easily
B. that can change or be changed to be
suitable for new needs
6. A. the fact of having broken a moral rule or
official law
B. the feelings produced by knowledge or
belief that one has done wrong
7. A. adj. likely to develop into a particular
type of person or thing in the future
B. n. the inherent ability for growth and
development
8. A. stiff, not easy to bend
B. firm or fixed, difficult to change or
unwilling to change

Ex. 2
achieve------achievement
depend------dependence
cruel---------cruelty
genuine------genuineness
aware--------awareness
capable------capability
expect-------expectation
limit---------limitation/limit
unique-------uniqueness
respond-----response
disappoint---disappointment
behave-------behavior

Ex. 3
1. entered into
2. channeledinto
3. holds/held back
4. unaware of
5. separatesfrom
6. referred toas
7. lived up to
8. calls of
9. contributes to
10. see/sawas

Translation
1. Lack of confidence contributed to his failure.
2. She has shown great courage in the face of her
serious illness.
3. We came to the conclusion that she was telling
the truth.
4. His secretary failed to tell him about the
meeting.

5. Learning languages isnt just a matter of
memorizing words.
6. Once she has made her decision, no one can
hold her back.
7. Itll be difficult to live up to the standards
set by our captain.
8. The scientist referred to the discovery as the
most exciting new development in this field.

64
After-class Reading Passage 1Better Late than
Never
65

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1946??????,???????????????????--???,??????????????
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???????400?????? ???????????66????105????????
?????,??????????????????????,???????????,????????,
?????????????-??????,???????????????????????,?????
????????????????????,????,????????????????

KFC?????????,??????? We Do Chicken Right!
??????????

??(1)????????
??(2)???????
??(3)???????-)
??(4)?????????
??(5)???????!
??(6)??????????
??(7)????????
??(8)?????????......
??(9)??????,??!!
??(10)?????????
??(11)????????!
??(12)????????......
??(13)????????

??(14)??????(??)??! (????????????)
??(15)???????????!
??(16)????????,??!
??(17)????????? ?
??(18)???,?? !
??(19)???????????!!!
??(20)?????????
??(21)?????????(??????????! )
??(22)??????????!
??(23)????????(???????????)
???????????

Para. 1-6 An introduction to a mans plan
for_______________.
Para. 7-33 A series of_________ in Harlans
earlier life.
Para. 34-42 The transition in his life
from_______ to________.

kidnapping a girl
failures
failure
success
71

1. a. drop out of Greenwood School
b. Teenagers who drop out of high school have
trouble/difficulty finding jobs.
2. a. give away all their possessions
b. The supermarket is giving away a box of
sugar to everyone who comes today.

3. a. And then his expected life span ran out.
b. Our supplies finally ran out.
4. a. It was his own daughter hed meant to
kidnap from his runaway wife (L46-47)
b. I meant to go running this morning, but I
overslept.

5. a. carry on with remarkable success
b. We must carry on till success in spite of
the extremely difficult conditions.

Ex.2
1. prosperous 2. depressed
3. innocence 4. misery
5. successive
Ex.3
1. succession 2. resented
3. odd 4. insurance
5. depression
Ex.4
1. run out 2. carry on
3. out of reach of 4. A succession of
5. given away

Ex. 5
1. I dont think its a good idea to drop out of
school
2. the look on her face gave her away
3. Though they are running out of food and drink
4. I never meant to offend you
5. the children carried on until they came back
to the camp

Part 5 Listen to the Summary
Harlans early life was full of
(1)__________________ things his father died
when he was only five. He (2)_____________ the
school at fourteen, then he entered the society
and tried (3)______________ jobs, but
(4)__________ he failed most of them
(5)_________________. Time flied and it was the
time for him to (6)__________, but he didnt
(7)__________ until he started his new business
and succeeded. Today he was (8)__________
worldwide as the founder of KFC.

failures and unfortunate
dropped out of
a succession of
failed
for various reasons
retire
give up
well-known
77

Get to know something about McDonald

78
McDonald???Ray Kroc
79

??????,??????????,???????????????????
Ray Kroc, an American. The year when he was born,
gold rush had already been over. An opportunity
to make a fortune brushed past him.
15????????,1931??????????????????????
At the age of 15, he dropped out of the high
school. The economic depression in 1931 made him
penniless to study in a university.
????????????.
Made a living by selling paper-made cups to the
peddlers.
???????????????????????,??????,??????????
Wanted to do a good job in house estate.
Unfortunately, the second world war made a drop
in the house price. He failed again.

????,?????,??????????????????????
He had been a first-aid driver, a piano player
and a stirrer salesman.
??????,????????????,?????????
Depression , adversity and unfortunate
accompanied and made fun of him.
1955?,???????????????,?????????????????
In 1955, he got back home, sold his family
property and started a business.
????????52??,?????????????,????????????????????
???,??????
At the age of 52, this layman learnt to make
hamburgers in a mobile restaurant of McDonald
brothers.

??270????????????(Ray Kroc)52????????????
He loaned and brought this mobile restaurant at
the cost of 2.7 million dollars and then founded
McDonald.
???????????????QSCV???Q???(Quality),
S????(Service), C?????(Clean) V????(Value)
The golden principle is QSCV-----Q is quality, S
is service, C is clean and V is value.
??????????,??????????????????????????,??????1?????
???????????????
Through the painstaking management of decades,
McDonald has already become the biggest fast food
company taking hamburger as staple food. There
are more than 10,000 chain branches at home and
abroad.

82
After-class Reading Passage 2The Pursuit of
Excellence
83
(No Transcript)
84
(No Transcript)
85
(No Transcript)
86
(No Transcript)
87
(No Transcript)
88
(No Transcript)
89

????????05?1?11???,???????1883???????????,??
??????????????????????????2?11?,??????????????
??,?????????150???????????????????????????,2?11???
???????????????????????????,??????600?????,???????
?????????????,?????????????????????
????,1874?11?30??????????????????,???????,???????
??????????????????????????,???????????????????????
???????,??????????????,?????????????

?????????
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????????,?????????????????,??????????????,????????
???????????????,???????????,????????????????
???????,?????????????????????????????????????18
83????9?????????,?????????,???????,????????????
?(??????????,??????????????????)???,???????????
??,??????????

???????
??????,1886?????12??,??????????????????????????
???????,?????????????????????,???????????????,????
?????,?????,?????????????
??,????????????,??????????????????????????,????
????????????????????????,?????????????????

???????
???,????????,?????150??????????????????????????
?????????????????????????????,??????????????????
???,???????????????????????????,????????????????
????
???????????????????,??????????????????????????
????????????????,????????????????????????????,??
????????????????

93
(No Transcript)
94

?????????
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????????????,??????????,????????,?????????????
????,????,?????????????????,??????????????????
??
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?????,?????????????????????,????????????????,??
???????????????,???????308?????????,??????????
??????????,???????????????????????????????,?
????!

??????
1860?,???????????,????????????????????????????????
???????,?????????,??????32?,??????,???????????????
????????????????????????????????
??????,??????????,??????????????????????????????
??????????????????,?????????,????????,???????,????
,?????????,??????????????????,????,???????????????
?,???????????

????
?????????????,??????????????,?????????????????,???
?????,????,??????????????????????!??????????,???
?????????????,???????????!???????????????,????,??
?????,??????,?????????????????????,?????????????
???????????,????????????,????,??????????????????,
??????????????

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?,????,???????????
??,????,??????????

?????????
?????????????????????????????????????????,????????
??????????????????????,??????????,????????????,???
????,?????????????????????,??,?????????,??????????
??,?????????????????????,??????????????,????????
????????????????????,????????????????,????????,???
?????????????????,????????????????????????????????
?,?????,???????????,????????????????,?????????????
??,????????,?????????????????,???????10???????????
??????,???????,???400??

Gettysburg Address Abraham Lincoln
(Delivered on the 19th Day of November, 1863
Cemetery Hill, Gettysburg, Pennsylvania )
Four score and seven years ago, our fathers
brought forth upon this continent a new Nation,
conceived in Liberty, and dedicated to the
proposition that all men are created equal. Now,
we are engaged in a great Civil War, testing
whether that Nation, or any nation so conceived
and so dedicated, can long endure. We are met
here on a great battlefield of that war. We have
come to dedicate a portion of it as a final
resting-place for those who here gave their lives
that their Nation might live. It is altogether
fitting and proper that we should do this.

100

But, in a larger sense, we cannot dedicate, we
cannot consecrate, we cannot hallow this ground.
The brave men, living and dead, who struggled
here, have consecrated it far above our poor
power to add or detract. The world will little
note nor long remember what we say here, but it
can never forget what they did here. It is for
us, the living, rather to be dedicated here to
the unfinished work which they have thus far so
nobly carried on. It is rather for us to be here
dedicated to the great task remaining before us
that from these honored dead, we take increased
devotion to that cause for which they here gave
the last full measure of devotion that we here,
highly resolve, that these dead shall not have
died in vain that this Nation, under GOD, shall
have a new birth of freedom and that government
of the People by the People (and) for the People
shall not perish from the earth."

101

????????
1963?11?19?
87??,????????????????????,????????,???????????????
????????????,???????,?????????????????????????????
??????????????????????????????????????????????,???
???,????????????????????????????????????????????
??,??????????,???????????,?????,??????????????????
?,???????,??????????,????????????????????????????,
????????,????????,????????????,??????????????,????
???????,??????????????????????????????????????????
??????????????????????????????????????????,?????
??????????????????????????,?????????????????????
????????,????????????????????

102

Para. 1-4
Although he________________ when he was young,
Churchill became a successful leader.
Para. 5-7
Despite his_____________________________
______________Lincoln was considered to be the
greatest president of all time.

behaved badly
humble beginning and a series of failures
and defeats
103

1. a. as a matter of fact
b. As a matter of fact, I didnt intend to
hurt your feelings.
2. a. be expelled from the school
b. He was expelled for stealing from the
school.

104

3. a. embark on a great career in the British
military
b. He determined to have a change and embark
on a new life.
4. a. acknowledge the introduction
b. Mary acknowledged the gift with a letter.

105

5. a. grow up on an isolated farm
b.The farm is isolated the nearest house is
30 kilometers away.

106

Ex.2
1. acknowledgement 2. excellence
3. isolating 4. pursued
5. exposures
Ex.3
1. acknowledged 2. humble
3. former 4. expel
5. embarked
Ex.4
1. at home and abroad 2. give up
3. isolated from 4. expellingfrom
5. as a matter of fact

107

Ex. 5
1. your lack of practice is holding you back
2. to expel people believed to be dishonest from
it
3. that he should embark on an enterprise of his
own
4. we acknowledged the favor we received
5. we are never to isolate ourselves from the
masses

108

Part 5 Listen to the Summary
Winston Churchill (1)____________ a bad boy
when he was in the public school. However, he
completed his education and (2)____________
office and led his people through (3)__________
when Britain was at a (4)__________. Abraham
Lincoln, who was born with (5)________________
and received less education in his early
childhood, (6)__________ many failures in his
political life but he finally made a successful
leader of American. The two examples given in
this passage (7)__________ a fact that
background, education, circumstances none of
these can (8)__________ a creative spirit.

was regarded as
was thrust into
hardships
severe risk
a humble background
experienced
illustrate
hold back
109

Homework
Ex. 1
110 BBDCA DBDAD
1120 ADACA CBBCB
2130 ADABA DDACD
Ex. 2
115 BAADC BCCAC BCDAB
Ex. 3
110 CCBDB ABDCC
Ex.5
110 CCDBA ABDDC
1120 BBDAD CADCB

110

Extra translation work for your reference
???????
A Self-portrait of Asians
1. ??????????.
You use the dishwasher as if it were a cupboard.
2. ???????.
You often try to pay the bill before others.
(to save face. In fact, it is not your turn this
time.)
3. ???????????.
You never use measuring cups when you prepare a
meal.
(?????, ?????.everyone is an experienced cook.)
4. ?????????, ??????.
You save all your shopping bags for garbage.
(I cannot agree with you more. I am one of
them)
5. ???????????.
Your family has a pot of hot water available all
the time.
6. ??????????.
Most of your money is deposited in the bank.
(even all of the money we earn through our life
cannot afford an apartment and a car.)