Mobile Merchants We Welcome them We train them We support them

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Mobile MerchantsWe Welcome themWe train themWe
support them
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Wireless POS Growth

• Mobile POS could account for close to 50 of all
  POS terminals sold by 2011
• Over the past three years wireless units
  deployments have grown at a rate of 20 annually
• Forward thinking ISOs have begun to make the
  shift to balance their merchant portfolio to take
  advantage of the new business opportunity

Source Yankee Group, Nilson Report
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Market Segments

• Contractors Service Providers
• Plumbers, HVAC, Electrical, Maid Services
• Transportation
• Taxis, Limousines Shuttles
• Trucking, Towing and Recovery
• Trucking Companies and Tow Truck Operators
• Holiday/Winter
• Christmas Tree, Line-busting, Snow Plow, Heating
  Oil
• Hobbyists
• Flea Markets, Craft Fairs, Antique Dealers, Gun
  Shows
• Seasonal Special Events
• Fireworks, Sporting, Concert
• Home and Office Delivery
• Food, Supplies
• Home Based Businesses/Individual Franchises
• Cosmetics, Cooking, Healthcare, Cleaning

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How do find Mobile Merchants

• Not as hard as you would think
• Yellow pages
• Online
• In print
• Local associations and unions
• Simply look up unions online
• Go to a national website like Mary Kay type in
  your zip code
• Stop and find local cleaning services

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Traditional Mobile Processing- What's wrong with
this transaction?

• Remote Terminal/Virtual Terminal
• Card number written down and entered later
• Card number called in to home office
• Card number written down wrong?
• Over their limit?
• Extremely high Interchange rates- CNP
• 100 Merchant liability
• Friendly/Criminal Fraud
• Overcome consumer reluctance
• Checks bounce... Use PIN Debit

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Way Value/Objection Handling

• Telling isnt selling
• Must be a conversation
• NOT bright, shiny, new (GPRS/CDMA)
• Avoid yes/no questions
• Ask negative questions
• Im sure you never experience x?
• Let them talk

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Way Value/Objection Handling

• Do not accept cards today
• Used to take cards
• Too expensive (card present with Way)
• Chargebacks/Declines (card present)
• Too complicated (simple, cell phone form factor)
• Never accepted cards
• Cant Im mobile...
• Cash/Check only (lost opportunities, collection
  issues)

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Way Value/Objection Handling

• Accept cards today
• Virtual Terminal/Remote terminal
• Card not present fees/downgrades
• Chargebacks (fraud/friendly fraud)
• Declines (over limit, written down wrong)
• Knuckle-buster
• Declines?
• Funding time? (7 to 10 days)

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MTT Value Proposition

• Mobile Solution Designed for Mobile Merchants
• Most Affordable Wireless Solution
• Lower Interchange Rate
• Card present rates not CNP penalties
• Guaranteed Payment
• Increase Sales
• Higher Average Ticket
• Increased Customer Satisfaction

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Way5000- Whats New

• Sleek New Design!
• No Backpack
• Large back-lit screen
• Joystick navigation
• Powerful New Hardware!
• Expanded Memory
• Longer Battery Life (replaceable)
• Enhanced Connectivity (Jasper)
• PIN Debit on the front

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Way5000- Whats New

• New Operating System
• No login process
• Instant on/off
• Multi-App Enabled
• Check Q2 2009
• Gift Q2 2009
• Custom applications available
• SDK Available
• Update Way Control Center
• Full OTA Updatable (OS and Apps)

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Get to know the MP100 Printer
Easy Loading Drop-in Paper Design
Power Indicator
Infrared MTT Interface
Paper Advance
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Top Merchants to sell now in greenTop Merchants
to seed now in orange
Category Mar Apr May June
Household Contractors 291 326 322 287
Retail Stores 199 148 216 379
Automobile Service 82 78 91 99
Transportation 95 97 88 83
Personal Services 117 68 82 51
Business Services 75 74 75 59
Jewelry Antiques 54 44 41 57
Arts Crafts 46 33 38 40
Food and Drink 38 12 56 44
Leisure Entertainment 29 28 36 40
Health / Medical 7 89 9 10
Clothing Stores 23 11 25 25
Government / Organizations 18 14 13 11
Education 11 11 14 3
Automobile and Vehicles 7 9 8 2
Legal Services 11 9 8 12
Miscellaneous 3 1 2 5
Utilities 1 2 2 3
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  TOP 30
Code SIC Name
1711 Heating, Plumbing, Air Conditioning Contracting
5999 Miscellaneous Specialty Stores Fireworks,
4121 Taxi Cabs Limo
7230 Beauty Barber Shops
1520 General Contractor
3545 Tools
7549 Towing / Window Tinting Service
5812 Eating Places Restaurants
7542 Car Wash
780 Landscaping Horticultural Services
5971 Art Dealers Galleries
1799 Special Trade Contractors not elsewhere classified
5947 Gift, Card, Novelty, Souvenir Stores toys
5944 Jewelry, Watch, Clock, Silverware Store
5094 Precious Stones Metals, Watches, Jewelry
7999 Recreation Services / Casino / Amusement / Aquariums, Seaquariums, Dolphinariums Recreation Services (not elsewhere classified)
7349 Cleaning, Maintenance, Window Cleaning Services, Building Cleaning Janitorial Services
7699 Miscellaneous Repair Shops Related Services
7221 Photographic Studios
5941 Sporting Goods /Bicycle Shops/Sales Service
7217 Carpet Upholstery Cleaning
1731 Electrical Contractor
5713 Floor Covering Services
8999 Professional services (not elsewhere classified)
4789 Transportation Services not elsewhere classified
5699 Miscellaneous apparel and accessory stores
1761 Roofing, Siding, Sheet Metal Work Contractors
5970 Artist Supplies Craft Stores
1750 Carpentry Contractors / Garage door
8748 Management, Consulting Public Relations
   
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Thank You