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Session 11 UK EMV Implementation Case Study

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Title: Session 11 UK EMV Implementation Case Study


1
Session 11 UK EMV Implementation Case Study
  • Richard Sanders, Business Consultant
  • ACI Worldwide

2
Agenda
  • Chip and PIN - a project of exceptional scale
  • Drivers
  • Solution the UK project structure
  • The challenges
  • The Public Trial in Northampton key issues,
    learning and conclusions
  • Customer Research and Communications
  • Views on Success of and Learnings from the
    project

3
Drivers of the UK Chip and PIN Project
4
UK Industry Issues prior to project
  • Escalating card fraud trends
  • UK PIN infrastructure - LINK ATMs required to
    provide sufficient PIN change/unblock services
  • EMV Migration from UKIS and magnetic stripe
  • Scheme interchange rates liability shifts
    favoured EMV
  • Commercial negotiations between retailers and
    acquirers
  • Approach to roll out pilot, regional or big
    bang
  • Fallback to magnetic stripe and customer bypass
    requests
  • Readiness of US issuers/small APACS members
  • Chip card transaction times to be improved
    (originally 6.1 seconds slower than magnetic
    stripe)
  • Issuer/acquirer business case imbalances

5
Chip and PIN, a ground breaking initiative to
tackle card fraud in the UK
  • UK card industry losing 1m a day to card fraud
    perceived need was to be first to adopt EMV as -
  • Impacting customer confidence
  • Funding other serious crime
  • Banks/Retailers partnership required for Chip and
    PIN Rollout
  • Regulatory encouragement - Domestic and EU -
    SEPA
  • Chip and PIN - the technology of chip combined
    with PIN to protect against counterfeit and lost
    and stolen fraud.
  • Chip and PIN - biggest change to payments in the
    UK since Sterling decimalisation a deterrent
    to, but not the panacea for, plastic card fraud
  • Seen as a migration plan to multi-application etc

6
Chip and PIN The Do Nothing Option
7
UK Card Fraud The Facts Prior to Rollout
425
450
411
402
400
317
350
300
250
millions
189
200
135
130
122
150
97
97
83
100
50
0
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
Source, APACS
  • UK lost over 400 million through plastic card
    fraud in 2001, 2002 and 2003
  • Card fraud had affected one in three people in
    the UK
  • A fraudulent transaction was taking place every 8
    seconds
  • Without Chip and PIN forecasts indicate that UK
    fraud losses would reach 800m pa by 2005.

8
UK Issuer/Acquirer EMV Business Case
  • Primary driver anti fraud
  • Reduction in Counterfeit fraud (2000-2001 50),
  • Lost/Stolen (2000-2001 12) fraud
  • Avoid liability shift and future fraud avoidance
  • Improve credibility of, and consumer confidence
    in plastic card payments (and drive migration
    from cash and cheques)
  • Control of operational costs off-line
    auths,chargebacks
  • Deliver greater certainty of payment
  • Protect against international fraud migration
  • Secondary drivers
  • Infrastructure for new income streams - ID
    authentication, , loyalty and multi-application,
    prepaid, biometrics
  • Improved customer service
  • Review of need for hot card files
  • Greater use of unmanned terminals
  • Reduced cash usage

9
Retailer Business Case Some argue there isnt
one BUT
  • Retailers had a case if avoidance of liability
    shift fraud counted as a benefit - resisted
    change in this despite pressure from particularly
    Spain
  • Retailers (in aggregate) had a case for Chip and
    PIN without fraud avoidance as there are
    non-fraud benefits -
  • Virtual elimination of need to respond to RFIs
    and therefore reduced cost of chargeback handling
  • No need to retain payment receipts for most
    domestic transactions
  • Onus of identifying the cardholder shifted from
    POS staff to technology
  • Opportunity for staff and operational savings
    through introduction of self pay technology
    (market benefits) and loyalty schemes etc
  • Reduced telephone costs through revised
    authorisation strategies
  • Large merchants delayed adopting Chip only (UKIS)
    due to a 7 year hardware replacement cycle
    waiting for EMV to provide internal system
    improvements trial data would assess business
    impact
  • Need to support the Card Industry for business
    growth - customers expect retailers to protect
    them too

10
Implications for Banks in Delaying EMV
Implementation
  • Reputational Risk
  • Failure to Meet Payment Scheme timescales
  • Fraud increases as a result of migration to
    non-chipped parties - will be apparent to
    marketplace and consumers
  • Without smart cards will appear more vulnerable -
    Low technology is not a good message
  • Compliance Risk
  • Increased costs as a result of Payment Scheme
    liability shifts
  • Legislation
  • Strategic/Operational Risk
  • Missed revenue opportunities in secure e-/mobile
    commerce
  • Operational problems in charge-backs/authorisation
    s and reduced Customer Service compared to
    competitors
  • Transaction risk as they will not be off-line and
    lower cost
  • Valuable operational learning and opportunity to
    strengthen customer relationship for multi
    application cards will be lost
  • Forced reissue of cards may be required rather
    than replacement within existing card expiry
    process

11
The Solution
12
Why the solution was EMV Chip and PIN
  • The Chip
  • A microchip embedded in the card to provide
    powerful processing intelligence to make
    decisions
  • Effective fraud deterrent - expensive and complex
    to counterfeit.
  • Platform using secure methods of identifying
    cardholders at POS
  • EMV standards ensure global interoperability
  • Liability shift to non-Chip and PIN party.
  • Longer life expectancy than stripe cards
  • What happens is on the card - sealed by
    cryptograms
  • A platform for future developments
  • The PIN
  • PIN not Pen protection against lost and stolen
    fraud at POS
  • Acceptable to most customers
  • Only current viable option - international
    standards already exist
  • Consistent with International vision
  • The Stripe Card becomes a smart card

13
A project of exceptional scale over a period of
3 or more years
14
The UK Banking Industry Approach
  • Radical change to card payments infrastructure
    meant a consensus project - Banks
    (Issuing/Acquiring) and Retailers working
    together
  • Formation of an independent central Programme
    Management Organisation (PMO) - Primary
    objectives co-ordinate activities, track KPIs
    to ensure EMV maturity liability shift achieved
  • Key work streams to co-ordinate
  • Trial eventually took place May-July 2003 then
    Implementation
  • Technical/Operational Issues
  • Communications
  • Vendors/Processors (later) (MVEG)

15
Success of the implementation was built on
engaging successfully with multiple
stakeholders, who can have conflicting objectives.
16
The Critical Path
17
Key Performance Indicators
18
Key Indicators agreed to track performance/success
of UK rollout
  • Debit 95 Chip and PIN by end 2005
  • Faster rollout than credit
  • Credit 95 Chip and PIN by end 2005
  • Not achieved US Issuers/Processor issues and
    some reissue problems with bureaux ability to
    supply silicon
  • Terminals accounting for 65 of card transactions
    enabled for Chip and PIN
  • Achieved 66.4 enabled January 2005
  • 90 of Customers to be within 1 mile of ATM
    offering Reciprocal PIN Services
  • Achieved January 2005 .
  • Technical Fallback
  • Pin to Signature (PIN Pad Failure) Achieved
  • Chip to Signature plan in place

19
Chip and PIN - Key Indicators
  • KPI 50 POS Chip and PIN enabled by end 2004
  • Actual 44.2 by end 2004 Target of 80 set for
    end 2005.
  • KPI PIN Bypass
  • Bypass to be removed 14 February 2006
  • Issues
  • Foreign cardholders especially US where there
    are no EMV plans
  • Hard Core Resistors amongst cardholders
  • Technical Fallback will still occur
  • Disabled who cannot use PIN- Chip and Signature
    cards issued after detailed discussion of
    requirements with disabled customers
  • Mid tier merchants who are slowest to move
  • Vendors/Processors engaged late in the process
  • KPI 90 of Cardholders to be aware PIN is coming
    80 to know their PIN
  • Achieved January 2005 Research shows awareness
    97 . Knowledge of PIN 91 debit 73 credit

20
The Challenges
21
The Challenges
  • Consumers behaviour will cardholders adapt or
    use another payment method, Can they be prevented
    from writing down PIN numbers, Are there specific
    groups impacted ?
  • Retailers - to enforce the regime on fallback
  • Communication APACS/Scheme led generic messages
    provided over a long time - from early trials
    through rollout to maturity - Website key -
    www.chipandpin.co.uk
  • Technology - Type approval and certification by
    Payment Schemes and EMVCo, MI,Transaction timings
  • Training - bank and retail staff
  • New technology but not so different to ATM use
  • Help-desk support and training material specially
    written
  • Beware mystery shopping exercises by external
    parties
  • Key messages for issuers, acquirers, merchants
    and vendors
  • Be proactive, plan well ahead, lobby suppliers.
  • We can only do this together

22
The Trial in Northampton
23
Why Northampton?
  • Trial Wish List
  • Geographically isolated
  • Local shoppers shop locally
  • Limited number of visitors
  • Range of major and specialist retailers of all
    sizes
  • Socio-economic profile to match UK
  • Test communications via media
  • Ease of access for project members to visit
  • Major Bank branches/ATMs
  • Northampton fitted
  • It was a success when used previously
  • Good feedback
  • Retailer familiarity
  • Chip awareness
  • Central location
  • Concentrated location
  • Volumes of bank staff

24
Objectives of the Trial - to test how well Chip
and PIN works
  • Monitor consumer and merchant reaction
  • Effectiveness of cardholder communications to
    formulate comprehensive strategy to communicate
    the change to customers and retailers for rollout
  • Evaluate end-to-end operational processes and
    procedures
  • Monitor technology performance/reliability
  • Performance of ATM PIN Management Services
  • Ability to measure fraud related to Chip and PIN
  • Build confidence in the technology in a live
    environment following pre trial phases IPT, CTT
    and OTT to ensure satisfactory technical testing

25
Chip and PIN Trial
  • Starting in May 2003 a - 3 month Trial was held
    in Northampton By end of trial
  • Over 200,000 Chip and PIN cards issued by 11 FI
    s
  • 200,000 transactions, 25,000 per week
  • 1400 POS terminals accepting Chip and PIN
    including shops restaurants pubspetrol
    stations
  • Around 170 ATMs PIN Management Services upgraded
  • Many UK household names to drive volume- Asda,
    Co-op Retail, The Link, McDonalds, Next, Shell
    Morrisons, Marks Spencer, Safeway, UK,Scottish
    Newcastle Retail, Spar,Tesco, Wilkinsons
  • UK Chip and PIN Trial is the biggest in the world
    so far

26
Chip and PIN Trial Conclusion
  • End of Trial Report - Chip and PIN - a success !
  • Communications successful
  • Chip and PIN received very positively by
    customers
  • and retail staff.
  • High knowledge and awareness levels achieved
  • Training effective communication critical
  • Consumer reaction positive but sensitive to
    existing PIN
  • knowledge and usage
  • Technology works but need to continue testing
  • Privacy/accessibility/disability issues
    identified
  • PIN Services (ChangeandUnlock) are essential
  • Transactions faster than those they replace
  • UK Home Office Minister extremely happy
  • BUT Overall NOT fully proven based on
  • original KPIs

27
Chip and PIN Trial - Not Proven ?
  • Rejection of the scheme amongst customers minimal
  • Card rationalisation/decreased usage/attrition
    did not occur
  • Trials main problem - lack of Chip and PIN
    enabled outlets
  • 11 large retailers not 16 with 9 entering the
    trial late
  • Bank owned terminal switch on slower than
    expected
  • Lengthy EMVCo approval and Scheme certification
    process
  • More customers than expected bypassed PIN
  • Research suggests forgotten PIN or never advised
    of PIN
  • Partly driven by lack of retailer POS
    availability time lag to use
  • Fewer customers than expected used their cards
  • Lack of opportunity to use their new card,
    working against the awareness / motivation of
    cardholders
  • Overlap period between cards meant continued to
    use stripe card
  • A number of incidents highlighted card and
    terminal incompatibility e.g. legacy cards in new
    terminals

28
Key Learning from Trial
29
Key Learning from Trial
30
Customer Research
31
Cardholder reaction to EMV Chip PIN
  • Messaging
  • Cards part of everyday life
  • Lots of fraud about
  • Its a real hassle when it happens to you
  • Banks Retailers working together to develop a
    solution
  • Findings From PMO Market Research
  • Majority of cardholders positive about Chip and
    PIN and awareness grew as project progressed
  • No migration to other payment methods
  • Fraud is prime motivator for cardholders to adopt
    Chip and PIN, but banks must not over emphasize
    and cause alarm.
  • Five waves of research to track changing customer
    reactions/effect of communications from pre-trial
    through rollout

32
UK Research Customer Segments prior to EMV Project
Not comfortable using PINs - concerned about
using new scheme
PIN Fearful
Sceptics
Concerned about fraud - but do not think new
system will work
Happy Coasters
Relaxed about fraud - happy to adopt scheme
Convenience Seekers
Early adopters - convenience is driving concern
Information Hungry
Very concerned about fraud and personal
safety Want to know exactly how it will work
33
Segment size based on Research Data
Represents 7.8m people
Represents 11.1m people
Represents 5.7m people
Represents 10.7m people
Represents 5.3m people
Q
Base All respondents (n1264)
34
Summary of likely adoption
Most enthusiastic
Information Hungry
Welcome it as solution to fraud
Welcome it because its new, modern and may make
life easier
Convenience Seekers
No barriers to adoption, but no real motivation
Happy Coasters
Concerned about PINs
PIN Fearful
Reject concept outright
Sceptics
Least enthusiastic
35
A communications package was needed to inform
generally and have specifics for identified
groups
  • Deliver greater customer confidence and peace of
    mind and..
  • Remove the worry, hassle, and inconvenience of
    card fraud
  • Although fraud is a prime motivator to adopt,
    Programme needs to ensure that our consumer
    education and communication is effective to drive
  • Action for 5 identified customer segments

Reassure that they can cope, educate
36
Communications Plans
37
UK Advertising Campaign To Cardholders 2004
MAR
APR
MAY
JUN
JUL
AUG
SEP
NOV
DEC
ANNOUNCE
Chip and PIN is coming!
Cut Card Fraud Remember your PIN
INFORM
MANAGE EXPECTATIONS
How Chip and PIN actually works
INFORM/ANNOUNCE
REASSURE
Ways to remember your PIN
ANNOUNCE
Chip and PIN is here!
CALL TO ACTION
INFORM/ PROMPT
Use Chip and PIN wherever you can! Its ok to
guard against shoulder surfing
REASSURE/ PROMPT
Get out there and start using it!
Strapline Safety in numbers
38
Views on Success and Learnings from the Project
39
The changing make up of fraud after EMV in the UK
Counterfeit and Lost and Stolen have been reduced
Fraud Breakdown 2000
2
3
6
35
20
BUT
34
  • Growth in e-commerce fraud
  • Growth in CNP fraud
  • Growth in identity theft
  • None of which EMV addresses directly

SourceAPACS
40
UK Fraud 1994 - 2006
Source APACS
41
UK Fraud changes Jan-Dec 2006 APACS figures
compared to same period in 2005
42
Explaining Fraud Trends in 2006
  • Chip and PIN has made it more difficult for
    fraudsters to commit card fraud - Domestic UK
    Fraud has fallen by 13 to 309.8m from 356.6m
    in 2005
  • Reduced rollout of cards by Issuers following
    record levels to beat the liability shift has
    meant fewer cards to intercept
  • Terminal base virtually fully EMV compliant
  • Fallback/bypass at customer request - an area for
    fraudster to exploit withdrawn 14 February 2006
  • However
  • criminals are still targeting UK cards and
    copying the magnetic stripe data to create
    counterfeit magnetic stripe cards to be used in
    countries that havent upgraded to Chip and PIN.
    This has caused an increase in fraud abroad
    losses for UK Issuers over the last 12 months of
    43 (118.2m compared to 82.8m in 2005) and is
    the reason total counterfeit has risen slightly
  • card-not-present fraud losses now account for
    just under 50 of all card fraud losses.
  • losses as a percentage of plastic card turnover
    equated to 0.095 in 2006 significantly less
    than the 0.141 figure in 2004.

43
The Changing Make Up of UK Fraud
44
Even with EMV Card fraud is still big business
  • Fraudsters are still targeting cards and the
    internet
  • High return for low investment while stripe
    remains on the card
  • Not technically challenging stripe / SDA
  • Organised crime can fund
  • Information/attack methods easily dispersed via
    internet
  • Fraud moves easily across borders
  • There are a number of fraud options
  • Consumers now more aware of transaction security
    but still Customer apathy

Known card fraud
  • Unreported fraud
  • By customerBy bank
  • Fraud reported as bad debt
  • Identity theft/CNP
  • Chargeback fraud
  • Fraud migrated to other channels

45
Was is it a Success ? The Bankers View
  • Yes - lost and stolen and counterfeit fraud
    reduced - BUT
  • Business case payoff has not been seen as fraud
    rose initially
  • Rollout took longer than expected
  • Technical Issues like SDA failures persisted
  • Bypass and technical fallback too high and not
    tackled early enough in the programme
  • Credit much slower than debit
  • Misinformation at POS and in the Press as
    liability shift and removal of PIN bypass
    approached
  • Time lag between receipt of card and usage longer
    than expected
  • Counterfeit and Lost and Stolen Fraud reduced but
    now need to tackle Card Not Present and Account
    takeover by Installing CAP.
  • Cross border fraud issues especially with ATMs
    and MI
  • Contactless EMV is the next Challenge and learn
    from the Face to Face Implementation

46
Was it a Success ? The Retailers View
  • Wanted a date for withdrawal of Bypass as it
    causes problems at POS - confirmed for 14
    February 2006
  • Large retailers created business cases driven by
    liability shift but some mid tier still
    outstanding and some major chains not fully ready
  • Contactless cards will require further
    development of terminal base and utilise a subset
    of EMV who pays 7 year replacement cycle
  • Growth of Internet channel usage does not use
    Chip and PIN technology now need to develop
    Verified by Visa/Secure Code/CAP and maybe proxy
    numbers. AVS also needs to be developed further
  • Authorisation levels still high.

47
Was it a Success ? Cardholder View
  • Cardholder reaction tracked in a series of
    research waves mostly positive
  • Hard core still bypassing PIN and there were no
    issues after February 14th despite the press
    proCmoting otherwise
  • Disabled still have issues
  • Does not work on the Internet or MO/TO
  • Contactless provides new options and a
    potential re-run of EMV implementation but not
    all retail sectors will be involved
  • Two Factor Authentication some banks trialled
    bespoke solutions but APACS have now agreed
    specifications
  • In Essence its still about fraud to customers

48
UK - The Key Learnings from Chip and PIN
  • Migration timelines extended despite strong
    central co-ordination
  • Scheme and Acquirer Certification issues impacted
    merchant plans
  • Engaging Mid-tier merchants remained a
    challenge
  • Vendors/Processors should have been engaged
    earlier
  • Time lags-
  • between bank-owned terminal deployment and
    activation
  • between issuance and first usage of cards
    (particularly credit) due to reissue timeframes
    US monolines slower
  • Reciprocal PIN management delivery key
  • Consideration of disability discrimination
    requirements key
  • Effective communication underpins success and
    limits need for force reissue of cards to
    customers
  • Resist calls for changes to liability shift it
    is a main driver
  • Major changes to be avoided at Peak business
    periods
  • Adequate measurement of performance against all
    Programme maturity KPIs

49
UK - The Key Learnings from Chip and PIN
  • The Business Case involves Merchants, Hardware
    and Software Vendors and Banks Issuer and
    Acquirer arms working together ( Government ?)
  • Disallowing PIN bypass more difficult than
    originally envisaged and withdrawal should be
    planned before rollout starts to avoid an
    unstructured end to the programme
  • The customer will accept EMV provided he is
    informed COMMUNICATE more than once using all
    available channels
  • ATM networks need to offer reciprocal PIN
    Management services to all Issuers for all
    Schemes to drive adoption
  • Migration of Fraud will happen as EMV restricts
    Counterfeit and Lost And Stolen Face to Face
    Fraud prepare for it.
  • Chip and PIN enable branch counter terminals if
    you are a Bank
  • Manage the end of the Programme
  • Look at this as the first stage of a revolution
    as to how cards will develop opportunities will
    arise from a common platform.

50
Two Major Issues Disability and Fallback/Bypass
51
Disability Top Line Findings
  • Overall, positive attitudes to Chip and PIN for
    most 86 of people happy to use and fears
    allayed by usage
  • More secure than signing (less likelihood of
    fraud)
  • As convenient, and in many cases, more convenient
    than signing
  • Specific strengths emerged for Elderly Deaf/hard
    of hearing Blind/ visually impaired BUT
  • Learning and remembering PIN causes apprehension
  • A problem for people with learning/manual
    dexterity difficulties
  • Knowing that PIN be easily changed alleviates
    concern
  • PIN exemption could be an important option for
    severe cases, but requires careful management and
    communication by banks
  • Security and Vulnerability shoulder surfing
    especially wheelchair bound customers
  • PIN Pad design
  • Banks retain liability if they issue a Chip and
    Signature card meant additional development for
    those migrating from stripe cards

52
Disabled Groups Special Cases
  • Extensive consultation with disability groups
    took place banks previous indicator was a
    braille statement flag
  • During rollout no suitable, certified portable
    Chip and PIN terminals available meant disabled
    Drivers Association pressure group allowed
    disabled drivers to continue to sign
  • After Strategic Risk reviews some banks issued
    Chip and Signature Cards under special
    application procedures to certain groups, others
    relied on by-pass procedures
  • RNIB Mystery Shopper exercises for the blind
    and partially sighted exposed poor disability
    training/knowledge in Bank call centres and
    limited access to Chip and Signature cards
  • Removal of PIN bypass in February 2006 ensured
    Issuers and Retailers complied with the
    Disability Discrimination Act
  • Specific communications for the disabled were
    required along with extensive bank (customer
    facing/call centre) and retailer staff training.
    Some pin pad changes made.

53
What is a Fallback transaction ?
  • A Fallback transaction is where the main or
    preferred technology cannot be used, and a weaker
    technology has to be used to complete the
    transaction. There are 2 types of fallback
  • Technical Fallback Where the best card
    technology supported by both card and terminal
    cannot be used, the transaction is completed,
    according to Scheme and product rules, using the
    magnetic stripe for Chip cards ( paper or PAN Key
    Entry for magnetic stripe). Scenarios where the
    PIN is locked (and a transaction is completed
    using chip and signature), or where the PINpad is
    not working but a chip and signature transaction
    can be completed are also forms of technical
    fallback and are covered by EMV processes (rather
    than scheme rules)
  • Signature Fallback Where a chip and PIN card has
    met a chip and PIN terminal, the card chip has
    been read but the PIN has not been verified
    because the cashier has taken a proactive step to
    bypass PIN entry. PIN bypass often arises because
    the cardholder does not know their PIN at the
    time of purchase or the cashier has deliberately
    chosen not to ask the customer for it

54
What is not a Fallback Transaction
  • Definition of Technical Fallback does not include
  • Chip cards meeting magnetic stripe only capable
    terminals
  • Magnetic stripe only cards meeting Chip capable
    terminals
  • Magnetic stripe transactions initiated following
    a declined chip transaction for the same card in
    the same terminal
  • Definition of Signature Fallback does not include
  • Chip and PIN cards meeting non-Chip and PIN
    terminals
  • Non Chip and PIN cards meeting Chip and PIN
    terminals
  • Cards (typically foreign issued cards ) which do
    not support off-line PIN verification
  • UK cards used overseas in terminals not
    supporting off-line PIN
  • Cards issued without a PIN for disability reasons
  • PIN locked or PIN pad not working transactions

55
So why did UK Banks allow Fallback ?
  • Issuers agreed position Non competitive for
    Issuers
  • To safeguard/maintain customer service standards
    during the period of transition to Chip and PIN
    maturity
  • Retailer requirement to progress Chip and PIN
    Programme (Paradoxically many later agreed with
    Banks original position
  • that it should have been disallowed)
  • Priority to build confidence in new processes and
    technology
  • Customer market research suggested it would be
    beneficial during the transition period
  • EMV rollout in other countries (Japan) had
    utilised fallback and bypass (but high rates 50
    retained because they did not address early in
    the programme)
  • French model (non EMV) did not allow fallback -
    customers received a request for another card

56
Risks associated with allowing Fallback
  • Bank Risk (Issuer Liability) vs. Customer Service
    Trade-off
  • Risk preferred no fallback but needed by
    marketing and customer services during
    transition to maturity.
  • Card Schemes - Issuer liable for approved
    fallback transactions.
  • Concerns surrounding high levels of PIN bypass
    first raised in Trial when rates observed were
    30-35 credit and 15 debit
  • Retail staff offer it due to lack of training
    etc.
  • Failure to maximise return on investment
  • Fraud reduction transaction efficiency benefits
    cannot be fully realised while EMV is by-passed
    as it prevents a change in cardholder behaviour.
    - while bypass was available some cardholders
    will continue to use it.
  • Fraud Loophole
  • By-passing the 2 main security features of a
    card gives fraudsters an opportunity for
    continued counterfeit and lost/stolen fraud . No
    direct link has been proven between fraud and
    fallback as these transactions are subject to
    100 online authorisation

57
UK Industry Activity on Fallback/Bypass
  • Do nothing is not an option. Japan still have
    issues. Ultimate goal - a No PIN, No
    Transaction but still problems with foreign
    issued cards e.g. the US with no plans to migrate
    to EMV and the disabled
  • Collaboration between banks, retailers and
    Payment Schemes to agree fallback removal
    strategy and track rates to meet pre-defined
    KPIs. Combined approach, as merchant or issuer
    only approaches had significant drawbacks
  • Heightened expectation on issuers to be actively
    monitoring rates and communicating with
    cardholders who bypass PIN
  • No soft (i.e. no specific date attached) PR
    announcement of the removal of PIN Bypass -
    cardholder communication occured via central PR
    and issuer direct communication
  • PMO Workgroup set up to manage and communicate
    withdrawal

58
PIN Bypass Withdrawal Issues
  • Sectors where goods have been consumed prior to
    purchase e.g. Petrol and Hospitality
  • Requirements of disabled customers after PIN Day
    particularly groups like disabled motorists
  • One agreed measure for PIN Bypass rates,
  • Scheme data to identify merchants with high
    fallback rates
  • Key retailers providing independent data
  • Technical fallback rates blended with signature
    fallback a distortion
  • Misreporting of terminal capability and incorrect
    terminal configurations
  • The continued acceptance of international cards
    must be in accordance with card scheme rules.
  • Mid tier retailers and Vendor support
  • I love PIN campaign aimed at hard core resistors
    hence Valentines day withdrawal four months
    notice

59
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