Saving the World: One Story at a Time

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Saving the WorldOne Story at a Time

• BreAnda NorthcuttCommunications Director, Cal/EPA

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Whats your climate story?
C A L I F O R N I A E N V I R O N M E N T A L
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What do we call it?
Global Warming
Climate Change
Global Climate Change
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What it is

• global warming noun Gradual increase in the
  earths surface temperature as a result of
  human activities and natural causes

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What it isnt

• Air pollution/smog
• Greenhouse Gas
• Extreme weather
• End of the world
• Solved overnight

Proof of Global Warming
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What can be done about it?
mitigation
mitigate verb lessen in force or
intensity moderate.
adaptation
Mitigation
adapt verb make suitable to requirements or
conditions adjust or modify fittingly
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Link conventional messages
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Link conventional messages

• Energy Saving Tips
• Walk, Rideshare or Take the Bus
• Inflate Your Tires
• Conserve Water
• Recycle

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Maximize opportunities

• Write your story
• Become a media source
• Link your green message to global warming
• Give your customers added value for everyday
  actions

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Its easy being green
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For more information

• ClimateChange.ca.gov
• ProtectingOurEnvironment.com
• CalEPA.ca.gov

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Any questions?
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