6 Ways To Implement Latest AI Technology In Social Media Strategy

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Marketing Automation The Real Iron Man in 2024
How AI In?uences Marketing Automation The Real
Iron Man in 2024 Marketing December 1, 2023 10 Min
Table of Contents

1. Introducing AI in Mark
2. How do Marketers use
3. Lead generation Aut
4. AI in Social Media Mar
5. Ways to Implement Lat
6. Future of AI in Marketin
7. Best AI Tools for market
8. Top Social Media Tre
9. LinkedIn Incredibly P

1. How Marketing Tech
2. How AI In?uences M

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Reading Time 7 minutes
In 2020, the global market for marketing
automation reached 4,438.7 million, and
projections indicate growth to 14,180.6 million
by 2030. Notably, the top 28 of businesses
actively incorporate marketing automation and AI
tools into their processes, underlining the
widespread recognition of the value these
technologies bring to the organisation.
How AI In?uences Marketing Automatio December 1,
2023
Introducing AI in Marketing Automation Earlier
the marketing teams were the real human AI, who
used to manage even the smallest segments in ad
campaigns. But now the advanced AI has become the
most dominating power in marketing automation
beating years of experienced marketing teams
across the globe. The integration of AI into
marketing automation has ushered in a new era of
possibilities and e?ciencies. The convergence of
AI and marketing automation holds the promise of
transforming traditional marketing approaches,
o?ering unprecedented insights and optimisation
capabilities.
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AI-driven marketing automation uses intelligent
algorithms machine learning to scrutinize
extensive datasets, o?ering valuable insights.
This technology excels at recognising patterns,
forecasting customer behaviour, and customising
marketing campaigns on a grand scale on platforms
namely google analytics, Facebook ads and
LinkedIn ads manager and many more. How do
Marketers use AI? You have to have a dependency
on AI to turn the data into insights at the speed
it needs to turn so you can make decisions and
activate in near-real time. Kirk McDonald Kirk
McDonald emphasizes the necessity of relying on
AI to quickly transform data into actionable
insights, enabling timely decision-making and
real-time activation. Leveraging AI in marketing
automation o?ers a streamlined approach to
marketing processes, a?ording marketers the
luxury of time and focus for activities like
brainstorming, strategizing the SEO and campaign
management.
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• The ?nancial bene?ts are tangible when automating
  repetitive tasks. For instance, the incorporation
  of AI chatbots in customer communication
  eliminates the need for human customer service
  agents, resulting in sustained cost savings over
  time.
• According to a study by Accenture, companies
  embracing AI in their marketing strategies
  witness an average ROI increase of up to 30.
  This underscores the substantial impact AI can
  have on enhancing marketing e?ciency and driving
  measurable returns.
• Lead generation Automation in AI
• Lead generation has undergone a profound
  transformation with the advent of marketing
  automation AI tools, empowering businesses to
  e?ciently pinpoint and capture leads. AI tools
  utilize sophisticated algorithms machine
  learning, analyze customer preferences, predict
  potential leads, and automatically collect vital
  information to build a comprehensive database for
  generating better leads across the internet.
• Arti?cial intelligence in digital marketing
  emerges as a game-changer. It facilitates the
  delivery of personalized content and streamlined
  work?ows, e?ectively engaging and guiding
  potential customers through the intricacies of
  the sales funnel. With AI-driven segmentation and
  targeting, businesses can distribute relevant
  messages and enticing o?ers to each lead,
  signi?cantly enhancing the likelihood of
  conversion.
• The success stories of lead generation and
  nurturing with marketing automation AI are
  myriad. Companies spanning diverse industries
  have borne witness to substantial enhancements in
  lead quality, conversion rates, and the
  trajectory of revenue growth.
• By harnessing the formidable power of AI, these
  businesses have successfully streamlined their
  marketing processes, elevated the e?ciency of
  lead nurturing, and attained a markedly higher
  return on investment.
• AI in Social Media Marketing Implementation
  Techniques
• Platforms like Instagram, Facebook, TikTok, and
  LinkedIn heavily leverage AI to monitor user
  behaviours, ensuring personalized content
  delivery through targeted ads and pro?les that
  capture individual interests.
• By employing AI to monitor posts, marketers gain
  access to valuable insights that are instrumental
  in re?ning their social media strategies. Whether
  it involves cra?ing compelling posts or utilizing
  social media management tools, AI simpli?es tasks
  across various platforms.
• Ways to Implement Latest AI technology in Social
  Media Strategy
• Optimization of content creation Frequent and
  high-quality content creation is vital on social
  media, but many struggle with consistency. AI,
  like ChatGPT, aids in generating compelling text
  for posts, easing the challenge of constant
  ideation. By leveraging data from successful
  posts, AI also enhances graphic creation,
  ensuring visually appealing and engaging content.
• Automated social media captions or text
  generation AI writing tools streamline social
  media content creation by swi?ly generating
  captions, headlines, and text. These tools
  analyze your desired message, considering
  audience and brand information. Particularly
  useful for product promotion, knowledge sharing,
  and connection-building, AI saves time while
  ensuring posts remain engaging and relevant,
  fostering stronger connections with your
  audience.
• AI-Generated visuals LinkedIn Posts with images
  gain more comments. Twitter namely X.com, tweets
  with visuals are 3 times more likely to engage
  users engagement.
• AI transforms social media visuals by enabling
  the creation of customized images, infographics,
  and branded videos that resonate with your
  brands identity. With capabilities like

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• automatic background removal, image retouching,
  and generating visuals from text, AI ensures not
  only appealing but also relevant and impactful
  content for blog posts and social media,
  maximizing engagement.
• Harvest social media insights through strategic
  social listening AI-powered social media
  monitoring tools provide valuable insights by
  analysing vast amounts of data.
• These tools track global brand mentions, identify
  emerging trends, uncover new target demographics,
  monitor brand reputation, and promptly notify you
  of social media mentions. This real-time
  intelligence o?ers a competitive edge, enabling
  swi? responses and innovative promotional
  strategies on social media.
• Leveraging AI for automated sorting, tagging,
  and analysis AI tools play a crucial role in
  managing large volumes of user-generated data,
  particularly for advertising and content
  appropriateness. Using sophisticated methods,
  these tools automate the sorting and tagging of
  content, ensuring accurate labelling for targeted
  ad campaigns.
• Instagram, for instance, employs AI to identify
  picture content and add relevant tags, enhancing
  content discoverability.
• Elevating customer engagement with AI chatbots
  Chatbots have become a common and popular tool
  for customer interactions, o?ering quick and
  intelligent solutions on various platforms. They
  reduce wait times, remember past interactions,
  and enhance customer satisfaction.
• Brands bene?t from cost savings, 24/7 support,
  increased sales through product suggestions,
  targeted advertising, and assistance with product
  discovery and orders across social media and
  messaging apps.
• Enhancing social media safety with AI-powered
  content moderation AI bots play a crucial role
  in maintaining a clean social media environment
  by swi?ly identifying and addressing spam or
  rule-breaking content. These tools not only
  target individual posts but also recognize and
  block accounts that consistently post
  inappropriate content.
• This continuous monitoring ensures a safer and
  more enjoyable online space for users, fostering
  positive interactions and engagement.
• Revolutionizing social media ads with AI
  precision AI plays a vital role in optimizing
  social media ads, utilizing intricate algorithms
  to analyze user tastes and preferences. This deep
  understanding enables smart ad targeting,
  ensuring content resonates with speci?c user
  groups.
• Platforms like Facebook leverage AI to identify
  the ideal audience for a given ad, enhancing the
  e?ectiveness of online marketing campaigns and
  maximizing their impact.
• Future of AI in Marketing Rise of New Age
  Marketing Automation Tools
• AI has already made a profound in?uence on
  marketing, with its impact poised for further
  expansion in the years ahead. By analyzing
  extensive datasets, learning dynamically, and
  o?ering insightful predictions and
  recommendations, AI has empowered marketers to
  gain deeper insights into customer behaviour and
  cra? highly personalized experiences. Lets look
  at some highlights-
• In 2023, AI predictions suggest its dominance in
  content creation, intelligent chatbots,
  predictive content and social media sentiment
  analysis.
• Marketing trends in 2024 for the future include
  voice search optimization, video marketing
  dominance, in?uencer marketing evolution and AR.

Major brands like Net?ix, Spotify, and Coca-Cola
leverage AI for personalized recommendations,
music streaming suggestions, and optimizing
digital advertising campaigns. Embracing AI in
marketing ensures staying ahead in a competitive
marketplace and delivering a personalized,
e?cient customer experience.
Best AI Tools for marketing automation AI
implementation starts with AI tools. Tools are
the primary catalyst for achieving e?ciency in
marketing automation. They serve as the true
driving force behind the seamless integration of
AI in marketing strategies. Lets look at some
prominent AI tools- Exploring Content at
Scale Having experimented with various AI writing
tools, Content at Scale impresses with its
ability to produce content that o?en registers at
least 70 human-written in AI detectors. While
the platform is new and the UI can be buggy, its
content surpasses that of Surfer and Jasper in
quality, making it a recommended tool for
generating SEO blog posts. However, a ?nal human
review is advised for perfection.
Zapier The Lego of Tech Stack Integration Zapier
functions as the Lego of tech stack integration,
enabling users to e?ortlessly connect and
automate marketing work?ows across diverse
systems. With over 3,000 integrations, Zapier
streamlines process, saving time, enhancing
e?ciency, and cutting costs. Its AI-driven
automation, called zaps, interprets signals with
unparalleled speed, garnering praise for time-
saving bene?ts. The platform o?ers robust support
through blogs, webinars, an online community, and
Zapier University for training.
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• Jasper AI Copywriting Evolution
• Jasper, formerly known as Jarvis, emerged as a
  leading AI-powered copywriting system until
  facing a rebranding due to Marvels
  cease-and-desist letter. Despite its hiccup,
  Jasper excels at creating diverse and informed
  content, claiming to have read 10 of the
  internet. While it produces commendable dra?s,
  human intervention is still essential for re?ning
  ?ow and minimizing repetition. Jaspers
  user-friendly dashboard, a?ordability, and
  positive reviews make it a valuable tool for
  diverse content creation, promising e?ciency and
  high SEO scores.
• Despite the substantial growth in AI marketing
  automation, the necessity for human experts
  persists, acknowledging that in the age of
  automation, certain aspects, like cra?ing genuine
  connections, remain distinctly human. In the
  words of Evan Esar
• This may be the age of automation, but love is
  still being made by hand.
• Our team at Neoma bridges the gap in AI marketing
  automation with user-friendly approaches,
  ensuring streamlined AI applications. Our
  expertise is forti?ed through collaboration with
  leading experts across the nation. Our full-end
  marketing services are guarded by premium talents
  from the best MNCs in India.
• FAQs
• What is the AI Solution currently available?
• Determining the best AI solution is
  challenging, given the diverse range of
  applications. The optimal choice depends on
  speci?c needs. Popular AI applications encompass
  virtual assistants (e.g., Google Assistant, Siri,
  Alexa), data analysis tools, machine learning
  platforms (TensorFlow, PyTorch), and content
  generation tools like OpenAIs GPT-4. To ?nd the
  most suitable AI for your requirements, research
  and compare solutions based on features, use
  cases, and user feedback.
• Is Incorporating AI into daily routines
  advisable?
• Integrating AI into daily routines can yield
  various bene?ts. AI-powered tools enhance
  e?ciency, save time, and facilitate better
  decision-making.
• Can AI contribute to increased earnings?
• AIs potential to boost income depends on
  industry, profession, and tool selection.
  Examples include identifying investment
  opportunities, optimizing marketing, enhancing
  customer service, and automating tasks. To
  maximize ?nancial gains, invest in AI tools
  aligned with speci?c needs and objectives.
• Mindful adoption of AI. Is it possible? The
  answer is simply yes.
• Leadership Collaboration Leadership teams should
  collaborate with IT and legal to choose suitable
  AI tools and establish organization-wide AI
  policies.
• Empowering Expertise Intentional AI integration
  allows marketing teams to focus on expertise-
  driven tasks like audience research, content
  creation, and personalized customer care.

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