How to Build a B2B Thought Leadership Content Marketing Strategy

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How to Build a B2B Thought Leadership Content
Marketing Strategy

• https//goodmanlantern.com/

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Are you a B2B business or marketer looking for
ways to outshine your brand competitors? Thought
leadership content marketing is a good way to do
so. Over 90 of B2B businesses and marketers use
thought leadership and other forms of digital
marketing to boost customer acquisition and
retention. The real question is are all these
marketers able to achieve the results they aim
for? If not, what is the reason? Thought
leadership gives a boost to the overall content
marketing strategy. Let us look over it in a
simple way. If you were to analyse every sale
your brand made in the last year, you could
narrow it down to the most critical aspect
trust.
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Customers prefer to buy from a business they can
trust. A strong thought leadership content
strategy is one of the best ways to build it.
As new products, technologies, and services
continue to emerge, buyers have a pool of choices
and solutions to choose from. This makes it easy
for the buyers to research content and solutions.
B2B businesses and marketers must share
well-researched content that engages the target
audience effectively. Let us now explore what
thought leadership is and different ways to
create a successful B2B thought leadership
content marketing strategy that will exemplify
your credibility and expertise.
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What Is a Thought Leadership Content Strategy?

• Thought leadership is a critical approach to help
  a person or business to become a trusted
  authority in their industry. It involves
  producing and distributing content that answers
  your target audiences questions. A well-defined
  content strategy will establish you as an expert
  in your industry. Using a thought leadership
  content strategy is one of the best ways to
  establish your company as a thought leader.

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You can share your experiences and valuable
insights through content marketing that will make
you a credible and trusted source of information
and propel your brand forward.
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Why Is Thought Leadership Content Marketing
Important?

• Becoming a thought leader can give a big boost to
  your brands marketing efforts and the overall
  growth of your business. Studies suggest that
  buyers make decisions based on thought leadership
  content at every stage of the buyers journey
  right from brand awareness to purchase decision.
• B2B purchases are very different from B2C, the
  former being research-based and analytical while
  the latter being more on the emotional front. B2B
  purchases are usually risky, making the
  decision-making quite intense. So, the behaviour
  of B2B buyers is dependent on information and
  in-depth research. Additionally, the more your
  brand shows up in the research and purchase
  journey, the higher the chances of you being
  perceived as an expert in the industry.

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3 Steps to Create a Thought Leadership Content
Strategy

• Before you begin conceptualising content, pause
  and think about the overall strategy. Who is your
  target audience? What is your aim? How will you
  determine if your efforts are going in the right
  direction?
• The following three steps will help you see the
  bigger picture and build your content marketing
  strategy on a solid foundation.

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1. Define Your Thought Leadership Content
Strategy Goals

• The objective of thought leadership is to portray
  companies as leaders in innovation in their
  niche. Often, companies hire established thought
  leaders from different industries to position
  themselves.
• Brands leverage thought leadership to drive
  website traffic, increase brand awareness, boost
  sales and customer retention, and improve lead
  generation. Thought leadership content can help
  contribute to each of these.
• However, the emphasis should not be laid on the
  brand and its products or services. Think of it
  as to what aligns with business objectives.
  Thought leadership content aims to provide value,
  share industry insights, and engage with the
  target audience. It is an efficient strategy to
  build brand awareness and give the brand a
  competitive edge.

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2. Identify Your Target Audience

• When you create leadership content with a
  specific target audience in mind, your content is
  more impactful. On average, B2B buying decisions
  are made by six to ten decision-makers. Each
  individual will have different interests, goals,
  and problems. Before rolling out leadership
  content, you must consider which individual
  stakeholder you are targeting.
• Before starting, try understanding what are
  people searching for in your industry. Are they
  using short or long-tail keywords on the search
  engines? Consider the kind of problems the
  product or services you endorse are capable of
  solving. Who uses these solutions?
• The key is to understand your audience before
  rolling out the content.

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3. Choose Your Distribution Channels

• Before creating content, consider the platforms
  on which you will distribute your content. Its
  essential to determine where your thought
  leadership content will be rolled out so that it
  reaches the right people.

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When you choose the content distribution channels
beforehand, you can push the content in the right
direction. Instead of limiting your options, pick
the appropriate format and themes for the content
to be distributed on different platforms. A
report by the Content Marketing Institute in 2021
suggests that most B2B marketers use LinkedIn as
their go-to content distribution platform.
LinkedIn serves 61 million senior influencers and
65 million decision-makers. As per the findings,
LinkedIn is one of the most sought-after
platforms to generate content marketing results.
LinkedIn is the right social media platform to
get more visibility for your B2B thought
leadership content, amplify reach, and boost
engagement. As a thought leader, you may create
short videos regarding the latest happenings in
your industry, share your insights, and share
short informational interviews about the topics
that interest your audience.
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• Research by Edelman and LinkedIn in 2021
  concluded that 65 of buyers think that
  leadership content videos helped improve their
  perception of a brand. Further, it was found that
  video content drives more traffic to the brands
  website and social media and performs much better
  on search engines.
• Not just LinkedIn, other forms of social media,
  website content, and email marketing can help
  build your reputation in content marketing and
  thought leadership.

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Final Word

• To sum it up, thought leadership content
  marketing is effective but needs to be properly
  developed and executed. It is a long-term
  investment that can provide fruitful results. If
  you implement a streamlined approach to build
  your B2B thought leadership strategy, you will be
  able to build authority, credibility, and trust
  around your name in the market. You can leverage
  the authority you have built to get more
  visibility, interest, and engagement for your
  business.
• Looking to improve your thought leadership
  content strategy? Reach out to us today.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/