9 best ways how you can reproduce the Live event captions and videos post webinar - PowerPoint PPT Presentation

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9 best ways how you can reproduce the Live event captions and videos post webinar

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According to the statistics from mobile market data provider App Annie , video conferencing platforms have seen a drastic increase in growth since March 2020. It has also reported that Business communication apps have surged in recent weeks with 90% downloads which was earlier 45% during the pre-Covid-19 period. – PowerPoint PPT presentation

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Title: 9 best ways how you can reproduce the Live event captions and videos post webinar


1
9 Best Ways How You Can Reproduce The Live Event
Captions And Videos Post Webinar
2
As COVID-19 makes its way across the globe there
have been a number of events were cancelled or
postponed due to social distancing, avoiding the
mass gathering to control the spread of deadly
virus. Since the onset of Covid-19, there has
been a significant surge in virtual events too.
The experts from different industries learned to
overcome the situation by adapting to the new
change and planned extensively to conduct the
events virtually.
3
It has taken a stroll in our day to day lives and
in spite of its severe impact on our livelihood,
we have to thank technology for providing the
support to connect virtually.
If the right strategic plan is implemented using
the right technology, virtual events have the
potential to reach a much wider audience than the
events conducted through traditional methods.
According to the statistics from mobile market
data provider App Annie, video conferencing
platforms have seen a drastic increase in growth
since March 2020. It has also reported that
Business communication apps have surged in recent
weeks with 90 downloads which was earlier 45
during the pre-Covid-19 period.
Users are accessing both ios and Google play
store to download the video conferencing
platforms hence it made a huge difference with
the number of downloads that happened during the
crisis. As the people have to follow the social
isolation, using video conferencing platforms has
the potential to support them without affecting
their productivity.
4
Since the world has gone virtual, people across
the globe are now working from home and this has
led to a new form of work culture. Thanks to the
technology for bringing us together, to
collaborate and create amazing work!
Let us see some of the popular Video conferencing
platforms in detail which has seen tremendous
growth in this unprecedented situation.
Experts found Virtual events to be the best
alternative especially during these challenging
times.This has led to the remarkable growth of
Video Conferencing platforms like Microsoft
Teams, Zoom, Goto Meeting, Webex, Google Meet
which have become indispensable during the
Covid-19 pandemic.
5
Microsoft Teams
Microsoft Teams has seen a 75 increase in
monthly users in Italy alone which was one among
the most affected countries due to Covid-19.
Microsoft Teams hits 44 million daily users over
the last 2 months of Covid-19 outbreak.
As per their last update in the month of March,
the company said 12 million new people started
using its service on a daily basis Microsoft said
12 million new people started using its service
on a daily basis. The increased activity is a
combination of existing and new users. Microsoft
Teams the proportion of meetings and calls that
included video more than doubled to 43 from 21
over the month of March.
6
GoTo Meeting
GoTo Meeting with its high definition
face-to-face group video conferencing have
experienced a 20 spike in daily usage during the
Covid-19 pandemic. GoToMeeting is also the
easiest-to-use collaboration product on the
market.
Google Hangouts Meet
As per the latest reports, Google reports surge
in Hangouts meet usage amid Covid-19. The daily
usage of Hangouts Meet is 25 times what it was in
January. Over the last few weeks, day-over-day
growth has surpassed 60.
7
Stream Text
Stream Text is a text platform that delivers Real
Time/LiveCaption solutions used by captioners,
CART and court reporting service providers since
2003.Due to the current scenario, Stream Text is
widely used by the Captioners for E-learning,
Trainings, Seminars, legislative sessions and
Technical Meetings.
Zoom
Though Zoom is facing security issues in recent
times it still emerges to be one among the best
video conferencing platforms with a rapid
increase in users to 200 million in March which
was earlier 10 million in December 2019.
8
The growth in popularity of these apps is evident
from download data.The need of these platforms
has become inevitable and used primarily for
e-learning where 100 interaction is achieved
between teachers and students, University
seminars, Online training, Technical Meetings,
Interviews, Legal environment etc
Live Captioning Post event Transcript
For any event the captioning guidelines set forth
by ADA (Americans with Disability Act) and EIA
(Electronics Industrial Alliance CEA-608 and
CEA-708) to be met.
As per ADA compliance, any website or the videos
published must be accessible to the people who
are deaf or have difficulty in hearing.Approximate
ly 48 million Americans have some degree of
hearing loss.
9
Live Captioning is a process of producing the
captions to the words spoken in an event or a
meeting. This is usually performed by either a
human being also termed as captioner, who can
work on-site or remotely or an automated system
which performs the job of a real time captioner.
When it is said through automation, the accuracy
of captions are ineffective when compared to
real-time human captioners.The Automatic captions
rely on automated speech recognition software
(ASR) to convert spoken audio into text
on-screen. The main disadvantage is we cannot
rely on Automatic captions alone to achieve
accurate captions and transcripts whereas Human
Captioners can produce up to 99 accuracy.
At CaptioningStar we ensure to deliver impeccable
captions after 3-Step QC to Maintain Accuracy.Our
captioners are certified steno writers from NCRA
and we execute our captioning projects adhering
to ADA compliance and FCC laws.
10
Whenever an event comes to an endpoint most of
the Live Captioning Companies deliver the raw
transcript of the same event which will help the
organizer to help the audience who were unable to
attend the event. The transcript will help the
organizer to deliver this in various formats say,
presentation, interactive video, subtitled
version, uploading it to their official YouTube
account etc., This will not reduce the quality of
content being shown to the non-attendees as the
same information of the session will also be
available in the post event formats as well.
In case if the Live Captioning Companies used an
automated system, the transcript could be found
in the software which may not contain the
accuracy. To eradicate this, it is always
preferred to use the below explained
methodologies to reach a wider audience and to
boost the user engagement.
Lets take a look at the 8 Ways how you can
reproduce the virtual event conducted and get
benefited.
11
Adding Video/Audio embedded interactive
transcripts in your website
The post Virtual event Video can be published on
your Website and can be promoted to attract more
traffic to your domain. The Interactive
transcripts allow users to interact with video in
an entirely innovative way.
Imperative Steps of publishing the Virtual Event
Video on Website
When your Video is embedded on the Website, make
sure your recorded video is really interesting.
Most importantly the size of the video matters a
lot. Keep the video as short as possible and if
your recorded video is broad make sure to post a
series of videos on your domain.
A newly released HubSpot Research report indicates
If the video is embedded with Interactive
Transcripts, whenever users search for a
particular word in the video, the video
automatically navigates to the corresponding
section of the video.
12
With the Interactive Transcript the scrolling
transcript can be seen while watching the video,
with current captions highlighted as the video
plays. We can also scroll through the transcript
and click any word to play the video from that
point.
13
Example Imagine a student studies for an
upcoming exam on Fundamentals of Digital
Marketing course.To study, he decide to watch a
previously recorded video on universitys online
learning portal.The recorded video is embedded
with Interactive Transcripts so the student can
easily search for the term he wanted to learn.If
he wanted to learn more about On page
Optimization of SEO he can search with relevant
keyword and directly navigate to the desired
point in the video.
BENEFITS OF USING VIDEO INTERACTIVE TRANSCRIPTS
IN WEBSITE
Interactive transcripts make your video more
searchable and creates engagement among users.
People with hearing impairments or even normal
hearing can easily recall the information as they
both see and hear it . These interactive
transcripts also help to connect with our
customers in a totally new way.
14
When the content is engaging and more valuable to
the customers there are more chances of the video
getting displayed on the first page of Google.
Incase of any server issue the Interactive
transcripts serves as an important factor for
internal communications.
Enable Closed Captions at your video channels
The post virtual event transcripts can be
uploaded to any of your favorite platforms like
Youtube, Vimeo, Facebook, Brightcove etc..,
15
Use a Custom Thumbnail on Youtube
  • It is always recommended to use a resolution of
    1280 720 (Select the best moment from your
    event and place that as the Thumbnail)
  • Upload the thumbnail image in either .JPG, .GIF,
    .BMP and .PNG
  • Ensure that Thumbnail is appealing and can be
    viewable both in Mobiles and Desktop.

Use Keyword Rich Title and Description
  • Optimize your Youtube Video content for the right
    keywords , it helps you gain organic views by
    informing both the users and search engines what
    your virtual event video is all about.
  • Video Description has to entice users and will
    help to increase the CTR of your video.

16
Use Relevant Tags
YouTube video tags further helps to distinguish
what your video content is about and helps the
algorithm understand what users will view when
they see your video.
17
Make use of Intro video for Branding
Ensure to include a 3-5 seconds clip of your
brand and the event details you would like to
promote.
Utilize YouTube Playlist Or Add Video To An
Existing Playlist
If you want to get more views and increase your
followers try utilizing Youtube playlist. If you
are creating a new playlist to upload your video
of virtual event
  1. Provide an insightful name to the playlist
    insert a keyword in the title of the playlist.
  2. Add a detailed description of your playlist.
  3. Make sure to post your next event video to the
    same playlist and group the similar event videos
    to the same playlist.

YouTube playlists also appear in search results.
By doing this, further discovery of your videos
is increased.
18
YouTube playlists also appear in search results.
By doing this, further discovery of your videos
is increased.
19
Create End Screens
End screens serve the unique function at the end
of your video. Its a chance to provide users who
enjoyed your content with all the relevant
information regarding your channel, other
playlists, recommended videos, and your verified
website.
End screens are an extraordinary way to promote
your own content before YouTubes algorithms
recommend other popular videos and pull people
away from your channel and videos.
Creating a transcript to go along with the video
and uploading it to the favourite platform is
super easy to do and is a great way to increase
both the videos visibility and boost the SEO for
the video. These videos can be made private or
public and can be accessed to any group of people.
Similar to Youtube platform, Brightcove platform
is the leading online video hosting platform and
can be used widely to build the brand.
20
Here is an example of a digital marketing agency
producing french subtitled youtube videos for
their clients to get their brands promoted across
french speaking people. The digital marketing
agency hosted a client to conduct automated
facebook live video. Then they hired a
translation company to edit automated facebook
live transcripts and translate it to Candadian
French. Their idea was to add french subtitles
and upload it to youtube. It was double the cost,
double the effort and double the time. We gave
them an idea of hiring a bilingual captioner from
us who could listen to the facebook live video
and live captioning it in French language.
Instead of converting live automatic facebook
transcripts into canadian french language they
can straight away use the speaking to a french
captions used during the facebook live. So the
company did not wait for someone to translate the
english and upload it to YouTube channel. They
saved close to 500 per video.
Choose your favourite OTT platform using the
video produced from your Live event
An OTT is over-the-top and refers to the
practice of streaming content to customers
directly over the web and not through the
traditional distribution channels of cable,
broadcast, or satellite TV.
21
The future of entertainment lies in OTT one
that is already unfolding. Gone are the days when
people used to watch movies and shows on
television and over a period of time with an
advent in Internet and technology, we are
introduced to watch movies and entertainment
content through Online streaming platform which
is nothing but OTT.
OTT Platforms can be accessed through any medium
desktops, personal laptops, smartphones, tablets
and even on televisions through a wide variety of
applications, media players etc. Check out some
of the popular OTT platforms here
Did you know that 64 of internet users in the
United States have at least one OTT subscription?
Where Netflix alone has 152 million subscribers.
22
Here is an example of a Cookery Show and how they
achieved more followers while uploading the
Cooking videos in OTT platform.
The show organizers after the completion of
shooting the Real Time Cooking videos have sent
the video file to a Captioning Company for
enabling the Captions in the cookery videos. The
captioners helped them to add subtitles with
accuracy where they expanded their reach into
other countries.
Benefits of Captions used in OTT platforms
Subtitles appear at the bottom of the screen in
Netflix /Disney Hotstar
Disney HotStar to help the viewers who may not be
fluent in the language being spoken .Translation
and Subtitles make your videos accessible,
searchable and engaging. We all know that 80 of
videos on social media are watched without sound.
23
Importance of enabling Translation/Subtitle in
Videos
  • We can reach wider audiences
  • A real boon to the people who have hearing
    impairments
  • Helps people to watch the videos while they are
    travelling or who dont prefer to switch on the
    audio.

24
  • Improves the Comprehension
  • Can be a great advantage for the people who are
    non native English speakers.
  • More Engagement
  • Boost SEO ranking in Google

Own a Video on Demand (VOD) account with Virtual
Videos
When your Virtual Event video is produced, one of
the next steps will be converting it to VOD
platform. Video on Demand (VOD) refers to the
practise of allowing the users to access video
entertainment via the Internet.
25
There is no room for any typical static
broadcasting schedule. VOD allows the users to
permanently download the video content to a
desktop, smartphones to enjoy the uninterrupted
video content.
Types of VOD platform
There are three main types of VOD platform SVOD,
TVOD, AVOD.
SVOD
  • SVOD stands for subscription video on demand, and
    is also sometimes referred to as subscription
    VOD.
  • SVOD allows the users to access a complete
    library of videos for a specific paid service.
    This subscription may be charged daily, monthly
    or yearly depending on the service.
  • Once the user chooses the plan and pays for the
    subscription he can access as many videos as
    possible with high speed Internet connectivity.

26
TVOD
Transactional Video on Demand allows the user to
buy video content on a pay-per-view basis. Its
basically different from SVOD, where the user is
charged per video or package rather than gain
access to the entire video library.
27
AVOD
AVOD stands for Ad-based Video-on-demand refers
to the ad based video on demand that is free to
its users. Ad revenue is used for offset
production and hosting costs. AVOD generates
lower revenue when compared with SVOD and TVOD.
They converted their virtual videos into a SVOD
account (Subscription Video on Demand)
28
Key Points of VOD platform due to the effect of
Covid-19
  • Netflix Packs on Record 16 Million Subscribers in
    Q1 of 2020, Getting Huge Lift From Coronavirus
    Lockdowns.
  • Within five months of initial launch, Disney Plus
    has signed up 50 million paid subscribers
    worldwide, the media company said.
  • As per Warner Media streaming of HBO Now was up
    more than 40 from March 14-24 2020 versus the
    previous four-week average.

Lets have a closer look at Fitness Center
Virtual classes and how they gained more
followers. The company with 13 branches all over
the world began to gain more followers once they
started releasing the virtual videos of aerobic
exercises and dance fitness programmes. They
converted the virtual videos into a SVOD,
subscription based video account and whenever a
new video is added, the company will approach a
Captioning partner to embed closed captions in
the Video produced. Once the Video is added
with the Captions they will upload it to their
SVOD platform and make it available to their
clients.
29
Own a Video on Demand (VOD) account with Virtual
Videos
Most of the universities in the United States
have additional technology infrastructure to
conduct classes online. E-learning technique
totally relies on Video conferencing platforms
such as Microsoft Teams, GoTo Webinar, Cisco
Webex, and Zoom.
E-learning helps us during this time of crisis
and it is also beneficial in terms of sharing the
knowledge with a group of people who cannot step
out of their homes. E-learning can be termed
as transfer of skills and knowledge from a person
to a large number of recipients or students at
the same or different times.
The National Center for Educational Statistics
reports around 20,000 deaf and hard of hearing
students attend post-secondary educational
institutions each year.
30
Each university has acquired a premium e-Learning
application such as Blackboard, Adobe Captivate,
Articulate 360, Moodle etc. The Tutor can record
the live classrooms Course and upload it on
specific e-learning software with the captions
embedded in it.There are many ways that you could
convert the post event transcripts received from
the captioning company into SRT, .VTT or whatever
the format which suits your application.
Students can then view the video with cc
enabled and learn the course with their preferred
language without any disruption.
How does your virtual classroom videos benefit
students once it gets uploaded to your internal
learning system?
  • Promotes greater accessibility
  • Reaches wider set of audiences
  • It boosts the knowledge power
  • It meets the needs of ADA compliance
  • Helpful to non-native English Speakers
  • Access to Deaf or hearing impaired students made
    convenient.

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Market the videos created at your Virtual Event.
51 of marketing professionals worldwide name
video as the type of content with the best ROI.
72 of businesses say video has improved their
conversion rate.
Video marketing as the name suggests helps in
promoting the brand, product or service through
engaging and captivating videos.
The viewers watch videos with captions an average
of 12 longer than videos that dont have them.
Videos have started to dominate the online
marketing industry. The engaging videos with
captions help in reaching new audiences, increase
focus, motivate the viewer to share among the
others, improve the average watch time, and boost
your SEO ranking.Once your virtual event video is
available choose the right platform to market it.
33
An engaging video is created on behalf of the
company while promoting its service or product.
This type of marketing drive sales, raises brand
awareness of your products or services, and
increases the leads.
  • Video Marketing like other marketing strategies
    involves well structured plans in advance to
    target the right audience.
  • Most of the videos use Storytelling technique to
    engage the audience, so the marketer will prepare
    how and what type of content to be delivered in
    the video.
  • Video has to be short while providing the value
    to the customers and proper editing has to be met
    before publishing it online. Then its all about
    promotion! Videos are then published to the
    platforms like Youtube and other social media.
  • Once the promotion is done, the final step is to
    track the metrics and analytics of Video using
    the tools available in the market.This way we can
    determine which video performs the best.

34
Lets see some of the best ways to promote your
Videos through Social Media Share Videos on
Social Media Channels
  • The Event videos can be shared on your companys
    Social Media accounts like Facebook, Twitter,
    Linkedin and Pinterest.
  • Know the best time to schedule your Video post,
    each platform has a different set of audiences
    and as per your target audience schedule the
    posts with respect to their active time.
  • Scheduling the videos on a regular basis improves
    your ranking and informs your users about your
    existence.

Use Facebook Remarketing technique to Use
Facebook Remarketing technique to Prospects
Facebook custom audiences allow you to show ads
to people who have already interacted with your
Website, apps or Business Social Media pages.
35
Marketing team of the Event can show the event
video ads to the users who left the website
without purchasing a ticket before.This helps you
to draw their attention and you may look forward
to meeting these people as your new participants
for your next event.
Harness the Power of Visual Testimonials
You must have received impressive comments on
your previous Video session from the
participants. They must have given you wonderful
feedback on some speakers or sessions which they
found interesting. Try to make use of these
Testimonials and create Video testimonials with
quotes and comments. You can share these
Testimonials through Email Campaign marketing
campaigns, social media channels, blog posts,
website etc. This way you build trust and
reliability with your audiences.
36
Share Resources with your Attendees
Virtual events may comprise a series of sessions
on various topics which could be informative to
the participants. They may find it useful in the
future and will be happy to join you next virtual
event. Once you post a blog, audio, video,
graphics, updates, blurbs associated with your
Event on Social Media platform provide a CTA so
that participants can share it to their social
media handle or download the session.
Tag the Attendees in Social Updates
When you publish the video on Social Media, also
tag your participants and create a status
update.This gives the people an opportunity to
comment and discuss about the event thereby
increasing the user engagement.
37
Share Pictures of Speakers from your Virtual Event
Your Speakers are now your Brand
promoters.Provide an exposure to your speakers
while sharing their pictures and tagging their
social media handle. They can directly engage
with the audiences and even after the virtual
event is completed you might still see the
participants still indulging in a conversation
with your Speakers.
Create Social Media Groups
This helps you to post your Videos and try
increasing the followers on a daily basis.The
more valuable content you provide the more you
gain the followers to your group. Even
Participants can share their thoughts and provide
useful insights and no wonder even your next
event Speaker could be your participant too.
38
For example Lets check out how the Worlds
largest food services and facilities management
company managed to promote their brand through
YouTube Marketing. The video comprises 3 minutes
about the product and its valuable benefits.The
Video mainly focussed on how their product has
helped their customers. When we offered the
captions to their Videos it even reached more
audience and increased the visibility in search
engines.
Improve brand awareness Increase video channel
subscribers
Video SEO is similar to Website SEO. It is a
process of optimizing your videos to be indexed
and ranked on Search engine Video site results
pages for relevant keyword searches.
Key points in Video Optimization
  • Keywords have to be placed in the Video Title,
    URL, Description and relevant tags associated
    with the business have to be provided.

39
  • Ensure to provide Subtitles and Closed Captions
    (CC) which can help in boosting YouTube SEO.
  • Adding Call to Actions encouraging the users to
    like , subscribe and comment on your videos plays
    a vital role in Video optimization.
  • Make sure to engage the audience within the first
    15 seconds of your video which helps in gaining
    the amount of time that a viewer has watched the
    video.
  • Discovery Digital Networks found an overall
    increase of 7.32 in views for captioned videos.

Simple SEO tips to help improve your Videos
Search Rankings
  • Post your Event video on your own domain.

40
  • Perform a keyword Research using Manual
    Brainstorming / Keyword planner tool and Make
    sure to use Keywords in Title, Description,
    Heading Tags that are relevant to the subject.
  • Video titles should be 60 characters in length.
    Description should be maximum of 160 characters
    and include compelling CTAs for the audience to
    download and share the video.
  • Transcribe your Event Video content as it might
    cater to the needs of different readers and 85
    of business executives prefer reading over
    watching videos.
  • Implement Schema Markup- You can enhance your
    video search while implementing Schema Markup
    which serves as an additional information to the
    audiences.In the schema markup you may add Video
    content length,uploaded date etc.

41
  • When it comes to hosting your video on YouTube or
    Vimeo create a channel of yours and follow the
    similar steps of optimizing the title and
    description with relevant keywords.
  • Use an SRT file to add Subtitles and Closed
    Captions, this can boost your search engine
    rankings for your YouTube Search.
  • Focus on Mobile Optimization the number of
    people that own a smart and feature phone is 4.78
    Billion, making up 61.51 of the worlds
    population.Ensure your Video is accessible from
    Smartphones and fit to any devices.
  • Prioritize Viewer Feedback The more you focus
    on viewers , encouraging their feedback makes you
    to create a better virtual event in future.
  • Build Links /Social Shares When your video
    attains a high quality with a great content users
    will eventually link to your site.This aids in
    improving your brand awareness and you will soon
    witness to see your subscribers to grow rapidly.

42
  • Increase Conversions Try to make your Landing
    page captivating while adding the Video and
    increase the conversion rate.

Lets see how the City of Miramar reached a
greater visibility with the optimization of their
YouTube Channel and by adding Captions to their
videos. City of Miramar of Florida ,
diligently follows the ADA compliance to reach
Deaf or hard of hearing people to broadcast their
YouTube videos on Council Meetings. They have
been utilizing our Captioning service for a while
and their process is as follows Usually the
video in SRT format will be sent to the
Captioning Company and our captioners help them
to produce captions to make the council meetings
accessible to everyone.
Enrich the Online Event with Podcasting
43
Podcasting Nearly 51 of U.S. adults have
listened to a podcast
Podcasting is an Alternative to Video. The Audio
file can be extracted from the Virtual Event and
uploaded to podcasting platforms like
Buzzsprout, Captivate, Transistor, Simplecast,
Podbean, Castos
Podcasting helps in boosting the traffic, audio
files can be easily uploaded, helps in building
better relationships with the audience and they
are highly engaging. Podcasts are easy to consume
and are portable. Podcasts are much effective
where iTunes is responsible for as much as 70 of
a podcasts listens and downloads.
44
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45
We help you in extracting the Audio file from
your virtual event video and build your own
podcasting channel to reach millions of
listeners. Lets take a look at the below steps
on how we perform it
  • Step 1 Once the audio file is extracted we
    choose a Niche for your Podcast.
  • Step 2 Choosing a Podcast Name,Description and
    Design.Each channel has its own specifications
    and here are iTunes requirements
  • A minimum size of 1400 x 1400 pixels.
  • A maximum size of 3000 x 3000 pixels.
  • 72 dpi.
  • JPEG or PNG format.
  • In the RGB color space.
  • Step 3 Choosing Your Podcast Hosting Provider

46
We pick a reliable, good quality host to increase
your listeners. Hosting providers like
Soundcloud, Podbean, Podamatic, Fireside are
available and as per your cost and budget we
decide to choose the Podcast Hosting provider.
Once the podcast is published we help you to
promote it in different ways.
Promoting it on Social Media
  • We will post your episode on Facebook, Twitter
    featuring the itunes URL.
  • Create Images using Canva or Pablo, share those
    on social media with a link to iTunes.
  • Create a strong audience base and release several
    podcasts of the event.

Improve brand awareness Increase video channel
subscribers
It enhances the understanding of the audience
experience and mitigates the risk of
misinterpreting information. Individuals who were
not able to attend the event for any reasons can
easily access the information.
47
The Webinars can be converted to PPT format and
can be shared on SlideShare to enable easy access
to the participants and to the audience who
missed to attend the event.
How to promote videos through SlideShare
Step 1 Create a captivating Title and First
Slide To entice the audience and to create a
first impression, the title has to be compelling
and should drag the reader in.The headline should
be bold and unique which is solely responsible
for increasing CTR. The images are equally
imperative and should allure the audience to keep
themselves hooked up with the content. Step 2
Include a Call to Action SlideShares CTA
feature allows you to insert a clickable link in
your deck, making it easier for the user to
navigate your funnel.
48
Step 3 Embed Your SlideShare on Your Company
Blog This way you can build backlinks towards
your blog post and both the blog and presentation
will rank higher. Step 4 Optimize Your
Presentation for SEO
Optimize the title with keywords, add a
compelling description, give the authority to
users to download, add relevant tags improves the
visibility.
49
Hanapin Digital Marketing Agency in Indiana has a
long-standing reputation for being one of the
best digital agencies and they have a practise of
recording and podcasting their Webinar events.
The Agency were successfully able to build brand
awareness to their services as a result of
reaching a wider audience.
Conclusion
As mentioned all the way back up at the top of
this post, we believe these 9 ways were
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