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Title: SOCIAL BUSINESS INTELLIGENCE MARKET ANALYSIS | COHERENT MARKET INSIGHTS


1
  • Coherent Market Insights
  • Market Research and Business Consulting Services
  • https//www.coherentmarketinsights.com/
  • COVID-19 Impact Tracker

2
SOCIAL BUSINESS INTELLIGENCE MARKET ANALYSIS
  • Social Business Intelligence Market, By
    Deployment Type (On-premise and Cloud-based), By
    Size of Enterprise (Small Enterprise, Medium
    Enterprise and Large Enterprise), By Vertical
    (BFSI, Healthcare and Life Science, Consumer
    Goods and Retail, Travel and Tourism, IT and
    Telecommunication, Media and Entertainment,
    Government  and Others) and by Region (North
    America, Europe, Asia Pacific, RoW) - Size,
    Share, Outlook, and Opportunity Analysis, 2020 -
    2027

3
  • The global Social Business Intelligence Market
    was valued at US 19,043Mn in 2019 and is
    forecast to reach a value of US 30,049Mn by 2027
    at a CAGR of 5.9 between 2020 and 2027.

4
Market Drivers
  • Increasing use of social media boosting the
    demand for big data is expected to drive growth
    of the global social business intelligence market
    during the forecast period
  • Majority of private organizations are focused on
    adopting big data solutions, in order to capture
    and store large volumes of unstructured data
    through social media and emails. Furthermore, big
    data support managing unstructured data fully or
    partially from enterprise IT systems, social
    media platforms, and CRM conversations.
    Furthermore, big data offers Hadoop solutions,
    which enable users to manage, store, and analyze
    data across numerous resources efficiently.
    Hence, these factors are expected to drive growth
    of the global social business intelligence market
    during the forecast period.

5
  • Growing adoption of cloud-based technologies and
    software-as-a-service is expected to propel the
    global social business intelligence market growth
    over the forecast period
  • Business intelligence services play a crucial
    role in big data analysis tools that are
    cloud-based. Deployment of cloud services on
    social media platforms has numerous benefits such
    as low infrastructure cost and service model
    remuneration. For instance, organizations such as
    Microsoft Corporation, IBM Corporation, and
    Oracle Corporation are adopting public and
    private cloud platforms to switch their
    enterprise workloads. In North America, the
    market for social business intelligence systems
    that are implemented on a private cloud platform
    is growing exponentially. Therefore, these
    factors are expected to propel the market growth
    over the forecast period.

6
  • North America held dominant position in the
    global social business intelligence market
    in 2019, accounting for 35.4 share in terms of
    value, followed by Europe, APAC and RoW
    respectively
  • Figure 1 Global Social Business Intelligence
    Market Share (), in terms of Value, By Region,
    2019

7
Market Restraints
  • Complexity associated with mapping data and data
    governance integrity while cloud adoption is
    expected to restrain growth of the global social
    business intelligence market during the forecast
    period
  • Enterprises carry out multiple operations and
    have a large volume of different data including
    that of the supply chain, ERP running financials,
    and other functions. These enterprises are
    required to determine and plan where data is, in
    order to share and integrate information. Mapping
    data is prone to error, time-consuming, and
    complex tasks in many integration processes. This
    acts as a roadblock for integration on the cloud.
    Thus, these factors are expected to restrain
    growth of the market during the forecast period.

8
  • Challenges associated with security is expected
    to hinder the global social business intelligence
    market growth over the forecast period
  • In social business intelligence systems, one of
    the prime challenges faced by many organizations
    while adopting cloud services is data security.
    As demand for cloud-based services is growing,
    most organizations are shifting their workloads
    on the cloud from on premise based, therefore
    security breaches have increased. Hence, security
    breaches and privacy concerns are among the prime
    challenges faced by vendors offering cloud-based
    solutions. Hence, these factors are expected to
    hinder the global social business intelligence
    market growth in the near future.

9
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10
Market Opportunities
  • Positive attitude towards Hadoop can present
    significant business opportunity Adopting new
    enterprise data operating systems over SQL is
    expected to make a positive impact on the global
    social business intelligence market. Furthermore,
    distributed analytic framework including
    MapReduce is expected to turn Hadoop into a
    general-purpose data operating system. It also
    offers sufficient performance at a low price and
    manages various types of workloads such as graph
    analytics and stream processing.
  • Increasing use of in-memory analytics can pose
    excellent growth opportunities Rising adoption
    of in-memory database is expected to accelerate
    analytic processing. Several tasks such as hybrid
    transaction processing, which are used for faster
    analytics operations would reside within the same
    database.

11
Figure 2 Global Social Business Intelligence
Market Value (US Mn), 2017 - 2027
12
Market Trends
  • Trends by the size of enterprise
  • Business intelligence for small and medium
    enterprises have become affordable Big data
    analytics is playing a significant role in the
    way various departments in a business,
    specifically sales and marketing, functions. SMEs
    are investing in BIs and gradually shifting from
    spreadsheets, as the solutions have become faster
    and more affordable. The BI solutions require
    configuration rather than development from
    scratch. For instance, in 2012, Zoho Corporation
    Pvt. Ltd. added Zoho Business Intelligence, which
    is a BI feature for Zoho CRM with Zoho report
    integration.
  • Trends by vertical
  • Increasing demand for location intelligence
    Spatial data is adding to complexity/simplicity
    of BI and analytics. For end users, it is
    beneficial to mash-up location-based intelligence
    with other data. The users are able to map
    marketing strategies, locate geographic sites for
    restaurants or cellular towers, etc. the
    challenge faced by enterprises to deploy BI is
    that these systems are not designed to be
    implemented on existing systems of the spatial
    data of the enterprise. Advanced BI vendors are
    gradually working on the issue, but traditional
    BI is not compatible when it comes to spatial
    data. For instance, in October 2014, Luciad, a
    Belgium-based software developing company,
    designed time dimension-based business
    intelligence to enhance location and its
    interactive user conference for BI.

13
Global Social Business Intelligence Market -
Impact of Coronavirus (Covid-19) Pandemic
  • Due to Covid-19 pandemic, many industries
    witnessed significant shift in their business.
    There is significant impact on social business
    intelligence market as well. Software companies
    across the globe are using business intelligence
    tools to analyze the data to understand the
    consumer behaviors and market trends. Due to
    Covid-19 demand for these tools is increasing as
    companies are using insights generated from these
    tools to identify new financial threats and
    opportunities. For instance, IBM Corporations
    products such as IBM Watson Tone Analyzer and the
    IBM ILOG CPLEX are used by companies to analyses
    behavior of consumer and predict the ongoing
    effects of corona for next quarter.

14
Competitive Section
  • Key players operating in the global social
    business intelligence market are IBM Corporation,
    TIBCO Software, Inc., SAP SE, Logi Analytics
    Inc., Tableaue Software, Inc., MicroStrategy,
    Inc., QlikTechnologies, Inc., Alteryx, Inc., and
    Microsoft Corporation. 

15
Key Developments
  • Key players in the market are focused on mergers
    and acquisitions, in order to enhance the market
    presence. For instance, in June 2019, Logi
    Analytics Inc. acquired Zoomdata Inc., a data
    visualization firm 

16
  • Request Sample Report
  • Request Customization
  • Download PDF Brochure
  • Talk to Analyst
  • Reference https//www.coherentmarketinsights.com/
    market-insight/social-business-intelligence-market
    -3938

17
About Us
  • Coherent Market Insights is a global market
    intelligence and consulting organization focused
    on assisting our plethora of clients achieve
    transformational growth by helping them make
    critical business decisions.
  • What we provide
  • Customized Market Research Services
  • Industry Analysis Services
  • Business Consulting Services
  • Market Intelligence Services
  • Long term Engagement Model
  • Country Specific Analysis

18
Contact Us
  • Mr. Shah
  • Coherent Market Insights Pvt.Ltd.
  • Address 1001 4th Ave, 3200 Seattle, WA 98154,
    U.S.
  • Phone 1-206-701-6702
  • Email sales_at_coherentmarketinsights.com

19
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