Top - Best Digital Marketing Companies-Agencies in Pune - PowerPoint PPT Presentation

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Top - Best Digital Marketing Companies-Agencies in Pune

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Digital Marketing, in short, is a way of reaching your clients over the internet. Nowadays most of the answers are searched and found over the internet. Why not take your business over the internet and let it be the solution to people's question. For that, it needs to be ranked, promoted, advertised and reached to the appropriate audience through various media such as search engine results and different social media in an organic and/or an inorganic way. That's what comes under Digital Marketing. When done in a right way, it can be a turning point for your business. And Me (Milind Morey) is known for Digital Marketing in a righteous way. What I do under Digital Marketing? There are various methods for ranking, promoting, advertising and reaching to the appropriate audience through various media such as search engine results and different social media in an organic and/or an inorganic way. Search Engine Optimization (SEO) includes ranking your website for the Search Engine" / – PowerPoint PPT presentation

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Title: Top - Best Digital Marketing Companies-Agencies in Pune


1
DIGITAL MARKETING
2
What is Digital Marketing
  • Digital marketing is the promotion of products or
    brands via one or more forms of electronic media.
    Digital marketing is often referred to as online
    marketing, internet marketing or web marketing.
  • The marketing of products or services
    using digital channels to reach consumers. The
    key objective is to promote brands through
    various forms of digital media. Digital
    marketing extends beyond internet marketing to
    include channels that do not require the use of
    the internet.

3
Why Digital Marketing?
  • Opens up growth options for small businesses
  • The conversion rate is Higher
  • Customer support has become a priority
  • Get connected to the Mobile Customers
  • Increase the trust for your Brand
  • Digital marketing is Cost Effective
  • Better ROI for your Investment

4
Digital Marketing Strategies
5
  •  Website Design
  • The website is, and should be, the focal point
    of every digital strategy as this is where
    traffic from every other digital marketing
    channel would be directed.
  • A poorly designed website can ruin most of the
    effort being put in on the other channels. Listed
    below are some key questions to ask,
    while Checking If Your Website Is Optimized To
    Convert Maximum Visitors into leads/customers.
  • Is the website responsive and optimized for all
    browsers and mobile devices?
  • Is it correctly Search Engine Optimized?
  • Does it have a Clear Call-to-Action?
  • Is it clean and easy to navigate?
  • Are there multiple lead capture points
  • Is the contact email/phone clearly visible and
    clickable?
  • Is there a link to the business Social Media
    pages?

6
 Search Engine Optimization
  • SEO is  search engine optimization. Search engine
    optimization is a methodology of strategies,
    techniques and tactics used to increase the
    amount of visitors to a website by obtaining a
    high-ranking placement in the search results page
    of a search engine (SERP)  including Google,
    Bing, Yahoo and other search engines.

7
Social Media
8
 Social Media
  • Social media marketing is the use of social
    media platforms and websites to promote a product
    or service. Although the terms e-marketing and dig
    ital marketing are still dominant in .... There
    are several examples of firms initiating some
    form of online dialog with the public to foster
    relations with customers.

9
 Paid Advertising-  Google Adwords/Facebook
Ads/LinkedIn Ads/Retargeting
  • Paid advertising is essential, especially for
    businesses that are in the startup stage, to help
    get the word out and extend their
    products/services to a greater audience.
  • It can help get consistent and valuable traffic
    to the website while SEO and offline efforts are
    yet to begin showing results.
  • For established businesses too, paid advertising
    is an excellent customer acquisition and branding
    channel and should be given due attention while
    drafting the digital strategy.

10
 Email Marketing
  • Basically the use of email to promote products
    and/or services. But a better email marketing
    definition is the use of email to develop
    relationships with potential customers and/or
    clients. Email marketing is one segment
    of internet marketing, which encompasses online
    marketing via websites, social media, blogs,
    etc. It is essentially the same as direct
    mail except that instead of sending mail through
    the postal service, messages are sent
    electronically via email.

11
 Analytics Reporting
  • As the digital strategy is being executed, it is
    of paramount importance to constantly analyze
    results and compare them with the set KPIs to
    check if all campaigns are on track to yielding
    the desired results. It is therefore essential to
    draw up a list of key metrics, for each of the
    channels listed above, that will be monitored and
    measured at pre-set intervals.Keeping a close
    tab on analytics data can help drive the strategy
    in the right direction and correct any errors
    early enough before a considerable amount of
    money has been spent.

12
LIFE CYCLE OF AN SEO 
13
What is On-Page SEO?
  • On-page SEO is the practice of optimizing
    individual web pages in order to rank higher and
    earn more relevant traffic in search engines.
  • On-page refers to both the content and HTML
    source code of a page that can be optimized, as
    opposed to off-page SEO which refers to links and
    other external signals.

14
What is Off Page SEO?
15
  • Off page SEO refers to techniques that can be
    used to improve the position of a web site in the
    search engine results page (SERPs).
  • Many people associate off-page SEO with link
    building but it is not only that. In general, off
    Page SEO has to do with promotion methods
    beyond website design for the purpose of ranking
    a website higher in the search results.

16
What are the benefits of off-site SEO to
website owners?
  • A successful off-site SEO strategy will generate
    the following benefits to website owners
  • Increase in rankings
  • Increase in Page Rank
  • More exposure  Higher rankings also means
    greater exposure because when a website ranks in
    the top positions it gets more links, more
    visits and more social media mentions. Its like
    a never ending sequence of events where one thing
    leads to another and then to another etc.

17
Other internet marketing strategies
  • Usability driven information architecture
  • Effective copywriting, dynamic content through SE
    friendly web portals, BLOGS, RSS
  • Affiliate programs
  • Email marketing and online newsletters
  • Interactive customer relationships
  • Web traffic analysis and web analytics

18
Conclusion on SEO and SEM
  • If budget allows, undertake both SEO and SEM as
    SEM enables ROI tracking (leads and conversions)
  • If budget is lower go for SEO
  • Recommendation for- SEO for organic promotion -
    SEM for campaigns and international markets

19
Conclusion
  • Want to win in Search Engine Marketing?
  • Control risk through education, best practices,
    smart people, and appropriate use of effective
    technology, not just for tracking but for
    campaign optimization.
  • Do you want to be a survivor and a winner in the
    game of search engine marketing? Learn how the
    game is played. Campaign efficiency is not
    optional for search marketers, it is imperative.

20
  • THANK YOU !
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