Top - Best Digital Marketing Companies-Agencies in Pune

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DIGITAL MARKETING
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What is Digital Marketing

• Digital marketing is the promotion of products or
  brands via one or more forms of electronic media.
  Digital marketing is often referred to as online
  marketing, internet marketing or web marketing.
• The marketing of products or services
  using digital channels to reach consumers. The
  key objective is to promote brands through
  various forms of digital media. Digital
  marketing extends beyond internet marketing to
  include channels that do not require the use of
  the internet.

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Why Digital Marketing?

• Opens up growth options for small businesses
• The conversion rate is Higher
• Customer support has become a priority
• Get connected to the Mobile Customers
• Increase the trust for your Brand
• Digital marketing is Cost Effective
• Better ROI for your Investment

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Digital Marketing Strategies
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•  Website Design
• The website is, and should be, the focal point
  of every digital strategy as this is where
  traffic from every other digital marketing
  channel would be directed.
• A poorly designed website can ruin most of the
  effort being put in on the other channels. Listed
  below are some key questions to ask,
  while Checking If Your Website Is Optimized To
  Convert Maximum Visitors into leads/customers.
• Is the website responsive and optimized for all
  browsers and mobile devices?
• Is it correctly Search Engine Optimized?
• Does it have a Clear Call-to-Action?
• Is it clean and easy to navigate?
• Are there multiple lead capture points
• Is the contact email/phone clearly visible and
  clickable?
• Is there a link to the business Social Media
  pages?

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 Search Engine Optimization

• SEO is  search engine optimization. Search engine
  optimization is a methodology of strategies,
  techniques and tactics used to increase the
  amount of visitors to a website by obtaining a
  high-ranking placement in the search results page
  of a search engine (SERP)  including Google,
  Bing, Yahoo and other search engines.

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Social Media
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 Social Media

• Social media marketing is the use of social
  media platforms and websites to promote a product
  or service. Although the terms e-marketing and dig
  ital marketing are still dominant in .... There
  are several examples of firms initiating some
  form of online dialog with the public to foster
  relations with customers.

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 Paid Advertising-  Google Adwords/Facebook
Ads/LinkedIn Ads/Retargeting

• Paid advertising is essential, especially for
  businesses that are in the startup stage, to help
  get the word out and extend their
  products/services to a greater audience.
• It can help get consistent and valuable traffic
  to the website while SEO and offline efforts are
  yet to begin showing results.
• For established businesses too, paid advertising
  is an excellent customer acquisition and branding
  channel and should be given due attention while
  drafting the digital strategy.

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 Email Marketing

• Basically the use of email to promote products
  and/or services. But a better email marketing
  definition is the use of email to develop
  relationships with potential customers and/or
  clients. Email marketing is one segment
  of internet marketing, which encompasses online
  marketing via websites, social media, blogs,
  etc. It is essentially the same as direct
  mail except that instead of sending mail through
  the postal service, messages are sent
  electronically via email.

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 Analytics Reporting

• As the digital strategy is being executed, it is
  of paramount importance to constantly analyze
  results and compare them with the set KPIs to
  check if all campaigns are on track to yielding
  the desired results. It is therefore essential to
  draw up a list of key metrics, for each of the
  channels listed above, that will be monitored and
  measured at pre-set intervals.Keeping a close
  tab on analytics data can help drive the strategy
  in the right direction and correct any errors
  early enough before a considerable amount of
  money has been spent.

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LIFE CYCLE OF AN SEO 
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What is On-Page SEO?

• On-page SEO is the practice of optimizing
  individual web pages in order to rank higher and
  earn more relevant traffic in search engines.
• On-page refers to both the content and HTML
  source code of a page that can be optimized, as
  opposed to off-page SEO which refers to links and
  other external signals.

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What is Off Page SEO?
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• Off page SEO refers to techniques that can be
  used to improve the position of a web site in the
  search engine results page (SERPs).
• Many people associate off-page SEO with link
  building but it is not only that. In general, off
  Page SEO has to do with promotion methods
  beyond website design for the purpose of ranking
  a website higher in the search results.

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What are the benefits of off-site SEO to
website owners?

• A successful off-site SEO strategy will generate
  the following benefits to website owners
• Increase in rankings
• Increase in Page Rank
• More exposure  Higher rankings also means
  greater exposure because when a website ranks in
  the top positions it gets more links, more
  visits and more social media mentions. Its like
  a never ending sequence of events where one thing
  leads to another and then to another etc.

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Other internet marketing strategies

• Usability driven information architecture
• Effective copywriting, dynamic content through SE
  friendly web portals, BLOGS, RSS
• Affiliate programs
• Email marketing and online newsletters
• Interactive customer relationships
• Web traffic analysis and web analytics

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Conclusion on SEO and SEM

• If budget allows, undertake both SEO and SEM as
  SEM enables ROI tracking (leads and conversions)
• If budget is lower go for SEO
• Recommendation for- SEO for organic promotion -
  SEM for campaigns and international markets

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Conclusion

• Want to win in Search Engine Marketing?
• Control risk through education, best practices,
  smart people, and appropriate use of effective
  technology, not just for tracking but for
  campaign optimization.
• Do you want to be a survivor and a winner in the
  game of search engine marketing? Learn how the
  game is played. Campaign efficiency is not
  optional for search marketers, it is imperative.

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