Everything About Digital Marketing Channels - PowerPoint PPT Presentation

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Everything About Digital Marketing Channels

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Digital marketing channels are the means by which marketers connect with customers online. There are a variety of digital marketing channels available to marketers, each with its own advantages and disadvantages. The most popular digital marketing channels include search engine marketing, display advertising, email marketing, and social media marketing. – PowerPoint PPT presentation

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Title: Everything About Digital Marketing Channels


1
DAVID LAIN
DIGITAL MARKETING
2
WHAT IS DIGITAL MARKETING?
The term digital marketing refers to the use of
digital channels to market products and services
to reach consumers. This type of marketing uses
websites, mobile devices, social media, search
engines, and other similar channels.
3
DIGITAL MARKETING CHANNELS
Digital marketing channels have evolved and
continue to do so. These are the most common
avenues that companies can take to boost their
marketing efforts. Keep in mind that some
companies may use multiple channels in their
efforts.
4
WEBSITE MARKETING
Websites are the center of any digital
advertising efforts. It's an extremely effective
platform on its own however, it's also the tool
that is required to carry out a range of
marketing campaigns online. A website must
represent the company, brand or service in a
simple and memorable manner. It should be speedy
mobile-friendly and simple to navigate.
5
PAY-PER-CLICK (PPC)
Paid-per-click (PPC) advertising allows marketers
to connect with Internet users across a variety
of digital platforms with ads that are paid.
Marketers can create PPC advertisements for
Google, Bing, LinkedIn, Twitter, Pinterest, or
Meta (formerly Facebook) and display their
advertisements to those looking for keywords
relevant to the product or services.
6
CONTENT MARKETING
The purpose of content marketing is to connect
with potential customers by making usage of
material. Content is typically posted on a
website, and promoted via social media and email
marketing or search engine optimization or PPC
campaigns. Content marketing tools include
ebooks, blogs, online course informationgraphics,
podcasts and webinars.
7
EMAIL MARKETING
Email marketing remains an extremely efficient
method of digital advertising. Many people
mistake email marketing and spam messages
However, that's not the point the purpose of
email marketing is. This type of marketing
enables businesses to connect with potential
customers as well as anyone interested in their
products.
8
SOCIAL MEDIA MARKETING
The main purpose of an effective advertising
campaign on social media is to build brand
recognition and building social trust. When you
get deeper into social marketing via media, you
can make use of it to generate leads, or even as
direct sales channels. Tweets and promoted posts
are two instances of marketing via social media.
9
AFFILIATE MARKETING
Affiliate marketing is among the oldest methods
of advertising, but the advent of the internet
has given new life to this routine. Through
affiliate marketing, influencers endorse other
products and receive a percentage of the proceeds
every when a sale occurs or a lead is referred
to. A number of well-known businesses like Amazon
are part of affiliate programs that pay millions
of dollars every month to sites that sell their
products.
10
VIDEO MARKETING
YouTube is among the most-searched-for search
engines on the planet. Many users turn to
YouTube prior to making a purchasing decision, to
study something or to read a review, or simply
to unwind.
11
SMS MESSAGING
Non-profit organizations and businesses can also
make use of text or SMS messages to inform
customers regarding their latest offers or to
offer opportunities to interested customers.
Politicians running for office can also utilize
SMS messages to promote positive messages about
their own platforms.
12
THANK YOU
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