When You Should Change Your Digital Marketing Strategy - PowerPoint PPT Presentation

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When You Should Change Your Digital Marketing Strategy

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We are an independently owned and operated Australian marketing services search and knowledge platform company that is centered on enabling businesses to significantly improve and/or transform their marketing impact and profitability. – PowerPoint PPT presentation

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Title: When You Should Change Your Digital Marketing Strategy


1
When You Should Change Your Digital Marketing
Strategy
2
Only Focusing On Your Brand Not On Audience Needs
  • Every marketer wants to spread their brand name
    but you should not overdo by pasting your brand
    name all over everything. In fact, make your
    content educational that focus on your audience
    problems and needs. This would really help you in
    targeting buyers in initial stages of the buyer's
    journey.

3
Over Usage Of Keywords
  • Although, it's required to place keywords in your
    content, Google's priority always lies in
    providing reach user experience and relevancy of
    content. Google has nothing to do with how many
    times your site shows the keyword like "Digital
    Marketing Strategy.

4
Don't Rely On Your Instinct
  • Your prior experience is certainly precious. But
    your decision-making process should not be only
    based on what worked in the past. It's a really
    bad idea as what worked tomorrow may be
    completely irrelevant today. Therefore guiding
    your marketing strategy through objective data
    will only get you better results.

5
Not Integrated
  • Whether it's about veteran digital marketer,
    sitting in IT or a start-up company, it's too
    common for digital marketing strategies to be
    finished in silos. It is an easier way but of
    course, it's not effective. It's true that
    digital approach works best when it's integrated
    with traditional channels.

6
Essential Steps For Creating An Effective Digital
Marketing Strategy?
  • Research on your target market and competitors
    and audience
  • Integrate different marketing strategies
  • If you don't have the required skills set, don't
    hesitate to purchase special services
  • Identify your online value proposition
  • Last but definitely not the least, prepare
    yourself

7
Marketing Search Pty Ltd
  • Address - 71b Statenborough Street, Adelaide,
    South Australia, 5066
  • Phone - 61 425 703 162
  • Website - https//marketingsearch.com.au
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