5 Digital Marketing Tips to Grow For E-Commerce in 2022 - PowerPoint PPT Presentation

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5 Digital Marketing Tips to Grow For E-Commerce in 2022

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E-commerce marketing completely changed its pattern ever since the covid-19 pandemic broke out. Digital marketing for e-commerce is constantly evolving day by day. Digital means keeping up with how customer decision journeys are evolving - this involves the simplification of channels and portfolio by understanding customer needs and behaviors, and keeping this insight at the center of everything any e-commerce company does. – PowerPoint PPT presentation

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Title: 5 Digital Marketing Tips to Grow For E-Commerce in 2022


1
5 Digital Marketing Tips To Grow For Ecommerce In
2022
2
Introduction
An E-commerce business is a business in which all
buying and selling is done digitally. Ever since
Covid-19 pandemic broke out, many business shifts
its pattern to E-commerce and for its marketing,
online is the most preferred medium in todays
world. Hence, the role of digital marketing has
increased manifold. In this PPT, I would discuss
about 5 digital marketing tips to grow for
E-commerce to grow in 2022.
3
5 Digital Marketing Tips For Ecommerce
  • Increase User Engagement
  • Effectively Use Of Social Media
  • Adding Customer Reviews to Product
  • Use API Based Commerce
  • Optimize Your Email Campaigns

4
Increase User Engagement
A digital commerce professional must engage
consumers in every channel. Delivering the right
content at the right time and place increases
brand awareness and creates a consistent customer
experience across channels. In addition,
cross-channel analytics can maximize customer
insights.
5
Effectively Uses Of Social Media
  • Now a days one cant deny the role of social media
    in marketing. Online marketers should consider
    social media as a long-term strategy. The goal is
    to convert visitors into interested followers and
    then into paying customers. For maximum organic
    engagement and conversions, you need to create
    branded social media accounts (Facebook,
    Instagram, YouTube) and maintain a consistent
    online presence.


6
Adding Customer Reviews to Product
  • You can boost your sales immediately by adding
    customer reviews to your product listings. It
    creates credibility and trust issues for other
    users. Most consumers trust word of mouth more
    than any other kind of advertising. They want to
    know the opinions of other consumers who
    purchased the same item.


7
Use API Based Commerce
  • Enterprises are hampered by inflexible commerce
    and content solutions that prevent them from
    creating innovative experiences and growing
    rapidly. An API-based commerce approach
    circumvents these problems by leveraging the API
    as the interface to different business systems.
    APIs control the flow of data between systems -
    content, products, customer information,
    financials, and other systems reside in separate
    systems free of code that limits frontend
    development. With it, you can deliver relevant,
    contextual, and consistent product and content
    experiences to your customers across all digital
    touch points such as websites or mobile.


8
Optimize Your Email Campaign
  • You should consider email marketing as part of
    your marketing funnel and digital marketing
    strategy. Your e-commerce digital marketing
    strategy will be appealing to your customers if
    your marketing agency sets up branded email
    templates and pre-built flows. As e-commerce
    digital marketing experts, your agency team has
    many ways that you can use to leverage digital
    marketing tips, as their role is to facilitate
    innovation and find new ways to break through the
    clutter and generate e-commerce digital marketing
    results.


9
Conclusion
Digital Marketing is in the midst of revolution
and evolving faster than ever. Covid-19 forced
buyers of both B2C and B2B products to turn to
digital marketing for e-commerce, with half
buying products they had never purchased before,
and 70 buying more than usual. Digital commerce
today is so much more than just a sales channel.
Therefore, digital marketing for commerce is a
necessity that is in demand by time, customers,
and businesses.
10
Thank You
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