Best Digital Marketing Strategy 2018

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Digital Marketing Strategy
How to Create best Effective Digital Marketing
Strategy
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As a marketer, its an overwhelming process to
create an effective Digital Marketing Strategy
especially if you are a beginner.
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What Is Digital Marketing Strategy?
Your digital marketing strategy is the series of
actions that are going to help you achieve your
goal(s) using online marketing - Hubspot
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Strategy is a road map, which tells every action
you need to take for your success
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How To Create A Effective Strategy
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4 Step Process
To Create Best Digital Marketing Strategy for
2018
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(No Transcript)
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Define your Goals and Objective of strategy
Step 1
First step of every strategy must begin with
understanding of goals and objective.
Having clear goals, help creating better
strategy, what you need to achieve out of this
strategy.
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Examples
Here is the how your goal should look like

• Become a leader in Customer support SaaS
  application in 6 months.
• Drive 1,00,000 visitors traffic to website in 12
  months from search engine alone
• Acquire 100 customers in 3 months (May 1st -July
  30th) from referral marketing

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Analyse every area of the business
Step 2

• Who is customers
• What is the strong and weakness of
  product/service,
• What are the under used opportunities
• And as well what is your product level in market
  in terms of Pricing and features.

Analysing different areas of business will make
you figure out
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5 different area of analysis

• Create your Buyer Persona
• Effective marketing channels
• Competitor Analysis
• Product Analysis
• Evaluate the existing Digital marketing channels

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Know your Customer
Create your Buyer Persona
A buyer persona (a.k.a. customer avatar) is a
fictional person who represents a particular
companys ideal customer. - Hubspot
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Understand Marketing Channels
Effective Marketing Channale
Not every marketing channel is effective for
everyone, if you heard from someone a specific
strategy is working good, that might not work for
you.
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Competitor analysis
Analysing competitor is one of the best process
of analysis that you should be doing. Because it
opens up everything about your competitors.
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Competitor analysis
Tools to analyse competitors

• Spyfu  iSpionage  Organic and PPC keyword
  analysis
• SEMrush, Ahref, SerpStat  Audit, Organic, SEM
  and Backlinks analysis
• Similarweb  Website traffic analysis
• Builtwith  Technology Lookup
• WhatRuns  Technology Lookup
• Whatrunswhere  Display and Native ad intelligence

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Product analysis
Analysing every detail of your product and
identify the similar products in the market and
their features

• Price
• Review of product
• Features
• Sales volume
• Break even point
• Lifespan of product
• Audience analysis.

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Digital marketing channels
Evaluate Existing Digital Marketing Channel
Owned Media Website, Blog Content, Social
Media, etc Earned Media Word of Mouth, PR,
Influencer Reach. Paid Media  Adwords, Facebook
ads, LinkedinAd, Sponsors Advertisment.
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Creating Effective Plan
Step 3
Create a best strategy from analysis and data you
have collected.
Creating a Plan takes time and Continues practice
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Buyer Journey
Understand your buyer to know their stages of
journey
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Measure every actions
Step 4
If you are not measuring, you are losing money on
the table.
Not every strategy is effective for every
business. To understand what is working and what
is not, you need to measure every action you have
taken.
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GrowthSecrets.com
Best digital marketing strategy