Houston Bui Marketing in the Digital Age - PowerPoint PPT Presentation

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Houston Bui Marketing in the Digital Age

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Houston Bui helps businesses to build and execute marketing strategies based on behavioral marketing insights. If you are looking to better connect and communicate with customers without simply copying the competition, he can help. – PowerPoint PPT presentation

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Title: Houston Bui Marketing in the Digital Age


1
STAYING RELEVANT IN DIGITAL MARKETING
2
HOUSTON BUI IS A DIGITAL MARKETING SPECIALIST
Especially in the digital age, people want
everything now, now, now.
3
HOUSTON BUI SHARING HERE TIPS ON MEDIA EXPERIENCE
4
1. Deliver a converged media experience
Consumers expect a quick and seamless experience
as they move through all of the digital
marketing touchpoints. This includes expected,
earned, paid, and owned media content. Utilizing
online resources suTOcPhICaS sTORBaEdCiaOnVE6REcDa
n help with scanning the webs social media
channels for consumer conversation in regards to
your brand.
5
THE DIGITAL MARKETING PIE
PERCENTAGE PER CATEGORY
Item 1 20
Item 5 20
Item 2 20
Item 4 20
Item 3 20
6
2. Collaborate amongst
different departments
  • It is vital to recognize the need for
    collaboration and synergism amongst marketers
    and information systems specialists. With the
    exponential growth of data accessibility it has
    become easy to obtain information, but it is the
    value added to that which makes the difference.

7
Online Channels
FACEBOOK
TWITTER
INSTAGRAM
8
3. Use visual-based content
It is a golden standard that Search Engine
Optimization and PPC are a sufficient means of
creating organic growth and increasing traffic
to your site. However, aesthetically pleasing
visual conten also holds a weight in capturing
audience along with improving customer experience!
9
3.196 BILLION
SOCIAL MEDIA USERS
WORLDWIDE IN 2018
10
Thank You!!
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