The growing importance of rich media ads in digital marketing

1

• Introduction
• Advertising banner blindness is the thing of the
  present.
• The audience hates poor and repetitive
  advertising.
• To break through the clutter, advertisers are now
  relying on more recent ad formats such as Rich
  Media Advertising
• It helps advertisers restore their audience's
  attention.
• Lets understand what is Rich Media Ads and how
  is it crucial for digital advertising?

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• What are Rich Media Ads?
• According to Google, "Rich media is a digital
  advertising term for an ad that includes advanced
  features like video, audio, or other elements
  that encourage viewers to interact and engage
  with the content".
• It represents an effective creative opportunity,
  allowing campaigns to deliver far greater impact.
  
• Rich media ads can have 5x stronger CTR than
  standard ads.

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• Rich Media Ads vs. Standard Ad Formats
• Advertising banner blindness is the thing of the
  present.
• The audience hates poor and repetitive
  advertising.
• To break through the clutter, advertisers are now
  relying on more recent ad formats such as Rich
  Media Advertising
• It helps advertisers restore their audience's
  attention.
• Lets understand what is Rich Media Ads and how
  is it crucial for digital advertising?

5

• Introduction Rich Media Ads vs. Standard Ad
  Formats
• Rich Media Ads can provide a more immersive
  experience for the viewer.
• They usually incorporate audio, video,
  animation, and interactive elements to capture
  consumers' attention.
• SEO company in Pune suggest their clients boost
  their digital advertising using rich media ads.

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• Rich Media Ads vs. Standard Ad Formats

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• Why are Rich Media Ads important for Digital
  Marketing?
• Accelerate Customer Journey Rich media assists
  nurture potential customers through your sales
  pipeline.
• Boost ROI Website Traffic Cuts through banner
  blindness
• Mobile Compatibility Mobile advertisements
  enable customers to move faster through the sales
  pipeline

8

• Introduction Rich Media Ads vs. Standard Ad
  Formats
• Rich Media Ads can provide a more immersive
  experience for the viewer.
• They usually incorporate audio, video,
  animation, and interactive elements to capture
  consumers' attention.
• SEO company in Pune suggest their clients boost
  their digital advertising using rich media ads.

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• Why are Rich Media Ads important for Digital
  Marketing?
• High Interaction Rate With functions like video,
  movement elements, and other engaging features,
  targeted consumers can engage better.
• Chance For Creativity Offers creative
  versatility to deliver advertisements in
  ingenious methods.
• Trackability helps gather participation data,
  information on video playback, interaction rates,
  dwell times, and overall better metrics.
• Video Integration Shoppable videos, 360-degree
  viewing, and other video formats can be used.

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• Rich Media Ad Formats You Should Know!
• Rich Media Banner Ads
• These banner ads support video, motion elements,
  and other HTML5-based ad units.
• Rich Media Interstitial Ads
• These advertisements are full-screen, interactive
  ads that are put in between the website, app, or
  video game.
• Rich Media Expandable Banner Ads

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• Introduction Rich Media Ads vs. Standard Ad
  Formats
• Rich Media Ads can provide a more immersive
  experience for the viewer.
• They usually incorporate audio, video,
  animation, and interactive elements to capture
  consumers' attention.
• SEO company in Pune suggest their clients boost
  their digital advertising using rich media ads.
• These ads broaden instantly when a user connects
  with them, either by hovering, clicking, or
  tapping.

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• Rich Media Ad Formats You Should Know!
• Rich Media Pushdown Ads
• These ads lower the content of websites once
  user-based triggers happen.
• Rich Media Slider Ads
• Slider ads typically present users with a
  revolving slideshow of your finest imagery.
• Gamified Ads
• It can display aspects of a brand name through
  available gameplay.
• 3D Display Ads
• With 3D display screen advertisements, customers
  have the ability to zoom in and out, turn an
  image, and play an animation.

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• Use Rich Media Ads for Success!
• You need to utilize the rich media ads to stand
  out.
• You will need to allocate resources and time to
  create them.
• Aarna Systems, the best digital marketing company
  in Pune can help you with online rich media
  advertising campaigns.
• We have a unique advertising team to ensure your
  ads stand out.
• Let's make something creative with us!