How Prospect Marketing Can Help Reach Students and Parents - PowerPoint PPT Presentation

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How Prospect Marketing Can Help Reach Students and Parents

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About Indian Population- India is a rapidly changing country in which inclusive, high-quality education is of utmost importance for its future prosperity. The country is currently in a youth bulge phase. It has the largest youth population in the world—a veritable army of 600 million young people under the age of 25. Fully 28 percent of the population is less than 14 years of age India is expected grow to about 1.5 billion people by 2030. – PowerPoint PPT presentation

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Title: How Prospect Marketing Can Help Reach Students and Parents


1
How Prospect Marketing can help reach Students
and Parents?
2
  • About Indian Population-
  • India is a rapidly changing country in which
    inclusive, high-quality education is of utmost
    importance for its future prosperity. The country
    is currently in a youth bulge phase. It has the
    largest youth population in the worlda veritable
    army of 600 million young people under the age of
    25. Fully 28 percent of the population is less
    than 14 years of age India is expected grow to
    about 1.5 billion people by 2030. Most of these
    600 million under 25 years and 28 under 14 years
    are students. Rest of the population is either
    parent or grandparent. (BBGV29520)
  • Who needs to reach these Students and Parents?
  • The immense amount of population can be a rich
    source of clients for some companies. These may
    include online learning platform providers or
    coaching institutes. Others who needs to reach
    this target audience is private schools or
    private colleges or career consultancy firms. The
    other players who can target this audience are
    financial institutions like banks which provide
    educational loans or which provide insurance
    policies. Also with the increased educational
    pressure and competition many students are facing
    mental health issues hence all the wellness
    centres can reach out this target audience.
  • How to reach Students and Parents?
  • The strategies to reaching out the students and
    that to reach parents are different. Its really
    easy to reach the students as they are digital
    addict. Most of the Indian youth today are
    spending time on PUBG or Tiktok or Instagram.
    Hence social media marketing and in-game
    advertising is more than enough to reach the
    students. The difficult task is to reach parents
    as they are not tech- savy people. The ways to
    reach parents are through TV, radio, Newspaper
    magazines/journals. LinkedIn, Personal Phone
    contact, WhatsApp advertising, SMS and E-mail
    advertising can be used to reach this audience as
    they are the most used channels for
    communication.

3
  • Prospect Solution-
  • Even though how to reach this audience is clear
    its still difficult to recognize who is
    interested in the services and products offered
    as the audience base is huge. The solution to
    this problem is Prospect Marketing. Prospect
    Marketing helps to filter out the audience
    interested in what you offer. The channels used
    for reaching the audience will be Facebook ad
    campaigns, LinkedIn ad campaigns, Instagram
    advertising. These channels comes with custom
    filters which can be used in targeting the
    audience in a focussed way. The added benefits of
    prospect marketing are increased brand awareness,
    cost saving in advertising.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disser
    tationwritingediting.com
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