How To Generate Qualified Traffic And Leads With Digital Marketing - PowerPoint PPT Presentation

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How To Generate Qualified Traffic And Leads With Digital Marketing

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One of major advantage of Digital Marketing is that the chances for getting a lead is higher does making it profitable for business. the only thing is required is the effective use of Digital marketing techniques which will help your business to generate qualified leads and traffic for your site. – PowerPoint PPT presentation

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Title: How To Generate Qualified Traffic And Leads With Digital Marketing


1
How To Generate Qualified Traffic And Leads With
Digital Marketing
2
Introduction
  • Generating qualified traffic and leads can take a
    lot of time, resources, and money. If you're not
    finding success with your lead generation
    efforts, it's worth it to take a step back and
    analyse some of the core channels that are
    generating your traffic. For many companies, the
    most effective lead generation channel is digital
    marketing. Digital marketing can often be done
    in-house if you know what you're doing. But if
    this isn't something you already know or want to
    invest in learning, hiring an agency to help
    manage these campaigns might be the right choice
    for your business. To help you get started with
    digital marketing as a lead generation strategy,
    let's explore some of the tactics that have
    worked for companies just like yours

3
Content Marketing
  • Content marketing
  • Content marketing is a form of marketing that
    uses content to attract and retain customers.
    It's a great way to generate leads and sales.
  • Content marketing can be paid or organic, but
    it's mostly an organic form of marketing because
    many businesses do not have the budget to pay for
    ads or other forms of advertising. The goal of
    content marketing is to generate leads and sales
    by creating valuable content that people will be
    interested in reading/viewing/etc., so they share
    the content with their friends or colleagues who
    then become potential customers themselves.

4
Search Engine Optimization
  • Search engine optimization (SEO) is a powerful
    tool for any business, but it's an especially
    useful strategy for generating qualified traffic
    and leads. The goal of SEO is to increase your
    website's visibility in search results so that
    you appear as a result when people are looking
    for products or services like yours.
  • The most important factors in achieving this goal
    include having
  • A descriptive URL structure that includes
    keywords relevant to your business
  • Keyword-rich content on the landing pages of your
    website that is optimized for mobile devices

5
Pay-Per-Click Marketing
  • Pay-per-click (PPC) is a form of online
    advertising that allows advertisers to pay a fee
    each time one of their ads is clicked. This is
    different from other forms of advertising, such
    as banner ads or sponsored posts.
  • With PPC, your ad will appear at the top or right
    side of search results pages when users are
    looking for the products and services you offer.
    Your company's ad will also be placed in relevant
    parts of social media platforms like Facebook and
    Instagram.
  • When someone clicks on one of your ads, they'll
    be directed to either your website or landing
    page where more information about your business
    can be found.

6
Influencer Marketing
  • Influencer marketing is the process of partnering
    with influencers to promote your product or
    service. Influencers can be celebrities,
    bloggers, or social media personalities who have
    a large following. They can be paid or unpaid.
    You can find them through platforms like
    Instagram, Twitter and YouTube.
  • It's important to note that not all influencers
    are created equalsome might have more followers
    than others but they may not be as engaged with
    their audience as someone who has fewer followers
    but more engagement (like retweets). It's also
    important that you choose an influencer based on
    their interests, so they're excited about
    promoting your business too!

7
Connecting Through Email
  • Email marketing is a great way to connect with
    your audience. Email marketing builds trust,
    loyalty, and long-term relationships with
    customers. Email also provides you with an
    opportunity to build a relationship with your
    leads before they purchase something from you.
    You can use email as an upsell tool or add-on
    product sales lead generation website traffic
    source.
  • In addition to these benefits of email marketing,
    it also allows people who are interested in your
    products or services because they have already
    taken the time out of their day to subscribe for
    updates from you! When someone signs up for an
    email list, theres a good chance that this
    person has some interest in what it is that you
    have to offer them! And if they arent interested
    yet? Wellthen that just means now is when
    everything starts happening!

8
Conclusion
  • Digital marketing should be considered the most
    important part of your business. The reason is
    simple it can help you generate leads, traffic
    and sales like nothing else before. If youre
    looking to build a successful online business,
    digital marketing could be one of your best
    investments yet!
  • and one more thing we just want to suggest to you
    is if you are finding an agency that can help you
    to grow your business through implementing all
    the above mentioned tactics then you can just
    check on the STS Digital solutions.
  • You can just Contact them, their support team is
    always there to support you!!

9
  • Thank you!!
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