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Title: India Fabric Wash and Care Market Size, Share, Trend & Forecast 2027 | TechSci Research


1
FY2017 FY2027
INDIA FABRIC WASH AND CARE MARKET FORECAST AND
OPPORTUNITIES
Published On July 2021 www.techsciresearch.com MA
RKET INTELLIGENCE . CONSULTING
2
Table of Contents
S. No. Contents
1. Product Overview Product Overview Product Overview
2. Research Methodology Research Methodology Research Methodology
3. Impact of COVID-19 on India Fabric Wash and Care Market Impact of COVID-19 on India Fabric Wash and Care Market Impact of COVID-19 on India Fabric Wash and Care Market
4. Executive Summary Executive Summary Executive Summary
5. Voice of Customer Voice of Customer Voice of Customer
5.1. Factors Affecting Purchase Decision Factors Affecting Purchase Decision
5.2. Source of Information Source of Information
5.3. Brand Awareness Brand Awareness
6. India Fabric Wash and Care Market Outlook India Fabric Wash and Care Market Outlook India Fabric Wash and Care Market Outlook
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Product Type (Detergent, Fabric Softener/Conditioner and Bleach)
6.2.2. By Application (Residential, Hospitality, Healthcare and Others (Railways, Automotive, Aviation, etc.)
6.2.3. By Form (Powder, Bar, Liquid and Others (Tablets, Sheets, etc.))
6.2.4. By Distribution Channel (Traditional Retail Store, Departmental Stores, Hypermarket /Supermarket, Institutional Sales, Online and Others (Convenience Store, Pharmacies and Drugstores, etc.))
6.2.5. By Region
6.2.6. By Company (FY2021)
6.3. Market Map (By Type, By Distribution Channel and By Region) Market Map (By Type, By Distribution Channel and By Region)
7. West India Fabric Wash and Care Market Outlook West India Fabric Wash and Care Market Outlook West India Fabric Wash and Care Market Outlook
7.1. Market Size Forecast Market Size Forecast
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Table of Contents
S. No. Contents
7.1.1. By Value
7.2. Market Share Forecast Market Share Forecast
7.2.1. By Product Type
7.2.2. By Application
7.2.3. By Form
7.2.4. By Distribution Channel
8. North India Fabric Wash and Care Market Outlook North India Fabric Wash and Care Market Outlook North India Fabric Wash and Care Market Outlook
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value
8.2. Market Share Forecast Market Share Forecast
8.2.1. By Product Type
8.2.2. By Application
8.2.3. By Form
8.2.4. By Distribution Channel
9. East India Fabric Wash and Care Market Outlook East India Fabric Wash and Care Market Outlook East India Fabric Wash and Care Market Outlook
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value
9.2. Market Share Forecast Market Share Forecast
9.2.1. By Product Type
9.2.2. By Application
9.2.3. By Form
9.2.4. By Distribution Channel
TechSci Research 3
4
Table of Contents
S. No. Contents
10. South India Fabric Wash and Care Market Outlook South India Fabric Wash and Care Market Outlook South India Fabric Wash and Care Market Outlook
10.1. Market Size Forecast Market Size Forecast
10.1.1. By Value
10.2. Market Share Forecast Market Share Forecast
10.2.1. By Product Type
10.2.2. By Application
10.2.3. By Form
10.2.4. By Distribution Channel
11. Market Dynamics Market Dynamics Market Dynamics
11.1. Drivers Drivers
11.2. Challenges Challenges
12. Market Trends and Developments Market Trends and Developments Market Trends and Developments
13. Supply Chain Analysis Supply Chain Analysis Supply Chain Analysis
14. Policy and Regulatory Landscape Policy and Regulatory Landscape Policy and Regulatory Landscape
15. India Economic Profile India Economic Profile India Economic Profile
16. Competitive Landscape Competitive Landscape Competitive Landscape
16.1. Hindustan Unilever Limited Hindustan Unilever Limited
16.2. RSPL Group Pvt. Ltd. RSPL Group Pvt. Ltd.
16.3. Procter Gamble Home Products Private Limited Procter Gamble Home Products Private Limited
16.4. NIRMA LIMITED NIRMA LIMITED
16.5. Jyothy Laboratories Ltd. Jyothy Laboratories Ltd.
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Table of Contents
S. No. Contents
16.6. Reckitt Benckiser (India) Ltd
16.7. Wipro Consumer Care Lighting
16.8. Patanjali Ayurved Limited
16.9. Fena (P) Limited (INDIA)
16.10. Shantinath Detergents Pvt. Ltd
16.11. Selzer Innovex Pvt. Ltd.
16.12. Shamani Industries
16.13. Godrej Consumer Products Limited
17. Strategic Recommendation Strategic Recommendation
18. About Us Disclaimer About Us Disclaimer
TechSci Research 5
6
List of Figures
Figure No. Title
Figure 1 India Fabric Wash and Care Market Size, By Value (USD Million), FY2017-FY2027F
Figure 2 India Fabric Wash and Care Market Share, By Product Type, By Value, FY2017-FY2027F
Figure 3 India Fabric Wash and Care Market Share, By Application, By Value, FY2017-FY2027F
Figure 4 India Fabric Wash and Care Market Share, By Form, By Value, FY2017-FY2027F
Figure 5 India Fabric Wash and Care Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 6 India Fabric Wash and Care Market Share, By Region, By Value, FY2017 FY2027F
Figure 7 India fabric Wash and Care Market Share, By Company, By Value, FY2021
Figure 8 India Fabric Wash and Care Market Map, By Product Type, Market Size (USD Million) Growth Rate (), FY2021
Figure 9 India Fabric Wash and Care Market Map, By Region, Market Size (USD Million) Growth Rate (), FY2021
Figure 10 West India Fabric Wash and Care Market Size, By Value (USD Million), FY2017-FY2027F
Figure 11 India GNI per capita (Current LCU), In USD Thousands, 2016-2020
Figure 12 West India Fabric Wash and Care Market Share, By Product Type, By Value, FY2017-FY2027F
Figure 13 West India Fabric Wash and Care Market Share, By Application, By Value, FY2017-FY2027F
Figure 14 West India Fabric Wash and Care Market Share, By Form, By Value, FY2017-FY2027F
Figure 15 West India Fabric Wash and Care Market Share, By Distribution Channel, By Value, FY2017- FY2027F
Figure 16 North India Fabric Wash and Care Market Size, By Value (USD Million), FY2017-FY2027F
Figure 17 North India Fabric Wash and Care Market Share, By Product Type, By Value, FY2017-FY2027F
Figure 18 North India Fabric Wash and Care Market Share, By Application, By Value, FY2017-FY2027F
Figure 19 North India Fabric Wash and Care Market Share, By Form, By Value, FY2017-FY2027F
TechSci Research 6
7
List of Figures Tables
Figure No. Title
Figure 20 North India Fabric Wash and Care Market Share, By Distribution Channel, By Value, FY2017- FY2027F
Figure 21 East India Fabric Wash and Care Market Size, By Value (USD Million), FY2017-FY2027F
Figure 22 East India Fabric Wash and Care Market Share, By Product Type, By Value, FY2017-FY2027F
Figure 23 East India Fabric Wash and Care Market Share, By Application, By Value, FY2017-FY2027F
Figure 24 East India Fabric Wash and Care Market Share, By Form, By Value, FY2017-FY2027F
Figure 25 East India Fabric Wash and Care Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 26 South India Fabric Wash and Care Market Size, By Value (USD Million), FY2017-FY2027F
Figure 27 Rural vs Urban Population in India (In Million), 2016-2020
Figure 28 South India Fabric Wash and Care Market Share, By Product Type, By Value, FY2017-FY2027F
Figure 29 South India Fabric Wash and Care Market Share, By Application, By Value, FY2017-FY2027F
Figure 30 South India Fabric Wash and Care Market Share, By Form, By Value, FY2017-FY2027F
Figure 31 South India Fabric Wash and Care Market Share, By Distribution Channel, By Value, FY2017- FY2027F
Table No. Title
Table 1 Major India Fabric Wash and Care Companies and their offerings
Table 2 Number of Hospital in India, By Top 5 States, 2020
Table 3 Number of Hospital Beds in India, By Top 5 States, 2020
TechSci Research 7
8
Product Overview
9
Scope of Report
Product of Interest (POI) Fabric Wash and Care
Fabric wash and care includes detergent, fabric
softener/conditioner and bleach. Fabric wash and
care is a chemical substance, usually in the
form of a powder and liquid, which is used for
removing dirt from clothes. It is mainly used by
consumers in residential, hospitality, healthcare
and other sectors.
India Fabric Wash and Care Market
Review Period FY2017 FY2020 Base
Year FY2021 Estimated Year FY2022E Forecast
Period FY2023F FY2027F
Market Segmentation
Year Range
BY DISTRIBUTION CHANNEL
BY TYPE
  • Detergents
  • Fabric Softener/Conditioner
  • Bleach
  • Traditional Retail Stores
  • Departmental Store
  • Hypermarket /Supermarket
  • Institutional Sale
  • Online
  • Others
  • BY FORM
  • Powder
  • Liquid
  • Others
  • BY REGION
  • North
  • West
  • South
  • East

BY APPLICATION
  • Residential
  • Hospitality
  • Healthcare
  • Others

TechSci Research 9
10
Research Methodology
11
Research Methodology
Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in India fabric wash and
care market, overall market size and segmental
market size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about India fabric wash and care
market.
Data obtained as a result of primary and
secondary research was validated through
rigorous triangulation.
TechSci conducted interviews with industry
experts and industry players for data
collection and verification.
In order to conduct industry experts
interviews, TechSci formulated a
detailed discussion guide.
List of industry players and industry
specialists was developed.
Primary Research
Desk Research
Company Analysis
  • Recent Developments
  • Market Changing Aspects/Dynamics
  • Government Policies
  • Conclusion
  • Market Participants
  • Key Strengths
  • Identifying Key Opinion Leaders
  • Questionnaire Design
  • In-depth Interviews

Research Intelligence
Business Solution
Data Filter Analysis
Actionable Insights
Data Collection
Paid Sources
Secondary Research
Primary Research
  • LinkedIn
  • TechSci Internal Database
  • Factiva
  • Hoovers
  • Company Websites
  • Company Annual Reports
  • White Paper Study
  • Financial Reports
  • Investor
  • Presentations
  • Regulatory Body
  • Associations, etc.

12
Research Methodology
  • Baseline Methodology
  • Our dedicated team of industry experts has
    monitored and analyzed various aspects of India
    fabric wash and care market. The team has
    analyzed the outlook of various segments of this
    market, while considering the major influencing
    factors such as rising demand for fabric wash
    and care. The study includes market forecasting,
    which would enable our clients to take better
    decisions while planning their strategy to
    achieve sustainability in India fabric wash and
    care market.
  • Methodology Followed for Calculation of Market
    Size
  • Market Size by Value Market size, in terms of
    value, for the year FY2021 was calculated based
    on information collected through exhaustive
    secondary research and primary surveys, with
    various key opinion leaders/stakeholders, such as
    fabric wash and care companies, channel
    partners, end-user industry experts, and other
    industry participants.
  • The team interviewed more than 15-20 fabric wash
    and care market companies, 300-320 end user, and
    1015 industry experts and other value chain
    stakeholders in India fabric wash and care market
    to obtain the overall market size for
    FY2017-FY2021, which was validated by the Delphi
    technique. Taking standard deviation into
    consideration, the market size was averaged out,
    to arrive at the market size data for
    FY2017-FY2021.
  • Respondents were asked about the current and
    future market growth rates, market shares by
    type, by form, by application by distribution
    channel, by region and by company. Removing the
    outlier responses, the geometric mean of growth
    estimates and provider wise revenue shares
    generated across various segments were
    considered, to arrive at the final revenue
    shares. Revenue shares generated across various
    segments were further triangulated from other
    stakeholders.

13
Research Methodology
  • Methodology Followed for Calculation of Market
    Shares
  • Market shares by type, by form, by application,
    by distribution channel, by region and by company
    were calculated based on the responses received
    through primary surveys with industry experts, in
    which the respondents were asked about the market
    shares or revenue generated from various
    segments of fabric wash and care market. The
    final shares were calculated by taking the
    geometric mean of the responses gathered from key
    opinion leaders after eliminating the outliers.
  • Methodology Followed for Forecasting
  • TechSci Research performed periodical checks on
    data collected through the surveys with logic
    checks and analyzed the survey results in
    SPSS/Tableau Software.
  • Data triangulation techniques were applied to
    fill the gaps and to present a more meaningful
    picture of the market. To forecast India fabric
    wash and care market, TechSci Research used
    various forecast techniques such as
  • Moving Average
  • Time Series Analysis
  • Regression Analysis
  • Econometric and Judgmental Analysis

14
Research Methodology
TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long-term period to estimate
and analyze market demand scenario. It should be
noted that the figures compiled are only for the
organized market including market share data.
Partial List of Companies Interviewed Key Secondary Types
Hindustan Unilever Limited Jyothy Laboratories Ltd. Reckitt Benckiser (India) Ltd Wipro Consumer Care Lighting RSPL Group Pvt. Ltd. Patanjali Ayurved Limited NIRMA LIMITED Fena (P) Limited (INDIA) Safechem Industries Selzer Innovex Pvt. Ltd. Shamani Industries Procter Gamble Home Products Private Limited Godrej Consumer Products Limited World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports News Dailies Credible Paid Databases
15
Industry Brief
According to TechSci Research report, India
Fabric Wash and Care Market By Product Type
(Detergent, Fabric Softener/Conditioner and
Bleach), By Application (Residential,
Hospitality, Healthcare and Others (Railways,
Automotive, Aviation, etc.), By Form (Powder,
Bar, Liquid and Others (Tablets, Sheets, etc.)),
By Distribution Channel (Traditional Retail
Store, Departmental Stores, Hypermarket
/Supermarket, Institutional Sales, Online and
Others (Convenience Store, Pharmacies and
Drugstores, etc.)), By Region, Competition,
Forecast Opportunities, FY2027F, the India
fabric wash and care market is valued at
USD3926.28 million in FY2021 and is expected to
reach USD5309.18 million by FY2027F with a CAGR
of 5.49 during FY2022E-FY2027F, owing to
increasing hygiene-conscious consumers. The
demand for fabric wash and care products is
growing due to diversification in the product
portfolio and increased awareness of using
quality textile detergent. Moreover, increasing
disposable income and rising standard of living
and evolution in the fashion industry has led to
an increase in the number of different fabric
collection among the Indian consumers. Due to the
increased number of different fabric
collections, proper care of outfits has
increased, since people want their clothes and
linens to smell fresh and feel comfortable,
wrinkle-free, and static-free. Furthermore,
enhancing distribution channel and economic
pricing strategy of the companies are augmenting
the demand for fabric wash and care products in
India. Keeping in view the spread of COVID-19 in
India, the Government of India implemented a
nationwide lockdown to curb the spread of
coronavirus. Owing to the lockdown, people in
India were restricted to stay at home and they
were not left with any choice, which resulted in
more inclination towards online shopping as it
was the only safe and available option for the
consumers. Hence, a significant increase in the
online sales of fabric wash and care products was
seen during this period. India fabric wash and
care market is segmented into product type,
application, form, distribution channel, region
and company. Based on product type, the India
fabric wash and care market can be categorized
into detergent, fabric softener/conditioner and
bleach. Among them, the detergent segment has
dominated the India fabric wash and care market
with a majority share of more than 98 in terms
of value in FY2021, followed by bleach and is
expected to maintain its dominance during the
forecast period as well, as companies are
continuously focusing on new product development
to cater the changing needs of Indian consumers.
However, by introducing new products, a business
can target previously untapped customer markets.
For instance, in 2020, a detergent brand, Ariel
launched 3in1 PODs which are pre-dosed washing
capsules, filled with concentrate liquid
detergent. These PODs provide 3in1 HD Clean
benefit cleaning, stain removal and brightness.
Fabric softener conditioner is the fastest
growing segment in the fabric wash and care
market. Rising disposable income and standard of
living along with growing fashion industry has
led to a rapid consumer wardrobe expansion in the
past few years. Nowadays, consumers have started
using variety of fabrics such as silk, chiffon,
woollen fine cotton with intricate
embroidery. In terms of distribution channel, the
India fabric wash and care market can be
segmented into traditional retail store,
departmental stores, hypermarket /supermarket,
institutional sales, online and others
(convenience store, pharmacies and drugstores,
etc.). Among which, the traditional retail stores
have accounted for the majority of market share
in FY2021 followed by institutional sale. Due to
the COVID-19 lockdown, people in India were
forced to stay at home and had no choice but to
shop online, which resulted in a greater
preference for online shopping because it was the
only safe and available option for the consumers.
As a result, there was a significant increase in
online sales of fabric wash and care products
during this time period. The online channel in
India is estimated to grow USD4 billion by 2022,
drastically higher than USD1.2 billion in 2019.
The growth would be largely propelled by
affordable internet access and proliferation of
smartphones across the country. The ongoing
digital transformation is increasing Indias
total internet user base to 829 million by 2021
from 687.6 million in 2019. In terms of region,
the India fabric wash and care market is
categorized into West India, North India, East
India and South India. West India is the largest
contributor in the India fabric wash and care
market, on account of the highest population and
more disposable income. Moreover, the rising
purchasing power and growing per capita income in
the region are further leading to the higher
demand for fabric wash and care products in the
country. Hindustan Unilever Limited, RSPL Group
Pvt. Ltd., Procter Gamble Home Products Private
Limited, Nirma Limited, Jyothy Laboratories
Limited, are some of the major market players
operating in the India fabric wash and care
market. The players are focusing on strategic
partnerships to expand their reach and maintain
their competitive position in the
market. Distribution channel plays an important
role in the success of fabric wash and care
market. Thus, companies are revamping their
distribution strategies, for the easier movement
of fabric care goods. For instance, Rohit
Surfactants Private Limited has transformed its
distribution strategy by using information
technology, infrastructure, manpower, to
increase distribution even in rural areas. The
company is also accessing a wide consumer base
through tie-ups with major E-commerce platforms.
During pandemic, keeping in mind the safety of
consumers, the company delivered products at
consumers homes by partnering with alternate
distribution partners. said Mr. Karan Chechi,
Research Director with TechSci Research, a
research-based global management consulting firm.
communication.
16
Sample Data - Snapshot
India Fabric Wash and Care Market Size, By Value
(USD Million), FY2017-FY2027F
CAGR FY2022E-FY2027F By Value xx
CAGR FY2017-FY2021 By Value xx
FY2018 FY2019 FY2020 FY2021 FY2022E FY2023F FY2024
F FY2025F FY2026F Value (USD Million) North India
Fabric Wash and Care Market Share, By Product
Type, By Value, FY2017-FY2027F
FY2017
FY2027F
FY2017 FY2018 FY2019 FY2020 FY2021 FY2022E
FY2023F FY2024F FY2025F FY2026F FY2027F 20.00
20.00 20.00 20.00 20.00 20.00 20.00
20.00 20.00 20.00 20.00
Detergent
Bleach
30.00 30.00 30.00 30.00 30.00 30.00 30.00
30.00 30.00 30.00 30.00
Fabric Softener/Conditioner 50.00 50.00 50.00
50.00 50.00 50.00 50.00 50.00 50.00 50.00
50.00 North India Fabric Wash and Care Market
Share, By Application, By Value, FY2017-FY2027F
FY2017
FY2018
FY2019
FY2020
FY2021
FY2022E
FY2023F
FY2024F
FY2025F
FY2026F
FY2027F
Residential
10.00
10.00
10.00
10.00
10.00
10.00
10.00
10.00
10.00
10.00
10.00
Healthcare
20.00
20.00
20.00
20.00
20.00
20.00
20.00
20.00
20.00
20.00
20.00
Hospitality
30.00
30.00
30.00
30.00
30.00
30.00
30.00
30.00
30.00
30.00
30.00
Others
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
17
Report Ordering
Report Name INDIA FABRIC WASH AND CARE
MARKET FORECAST AND OPPORTUNITIES FY2017
FY2027
License Type Price
Single User License 3500
Multi-User License 4500
Custom Research License 7500
To View Sample OR Purchase Report
18
About Us Disclaimer
  • TechSci Research is a global market research and
    consulting company with offices in the US, UK and
    India. TechSci Research provides market research
    reports in number of areas to organizations. The
    company uses innovative business models that
    focus on improving productivity, while ensuring
    creation of high-quality reports. The
    proprietary forecasting models use various
    analyses of both industry-specific and
    macroeconomic variables on a state-by-state basis
    to produce a unique bottom-up model of a
    country, regional and global industry prospects.
    Combined with the detailed analysis of company
    activity and industry trends, the result is a
    uniquely rich evaluation of the opportunities
    available in the market.
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Disclaimer The contents of this report are based
on information generally available to the public
from sources believed to be reliable. No
representation is made that it is timely,
accurate or complete. TechSci Research has taken
due care and caution in compilation of data as
this has been obtained from various sources
including which it considers reliable and first
hand. However, TechSci Research does not
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of any information and it is not responsible for
any errors or omissions or for the results
obtained from the use of such information and
especially states that it has no financial
liability whatsoever to the subscribers / users
of this report. The information herein, together
with all estimates and forecasts, can change
without notice. All the figures provided in this
document are indicative of relative market size
and are strictly for clients internal
consumption. Usage of the same for purpose other
than internal will require prior approval of
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