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Title: India Liquid Soap Market - Industry Size, Share, Trends, Opportunity & Forecast 2027 | TechSci Research


1
FY2017 FY2027
INDIA LIQUID SOAP MARKET FORECAST OPPORTUNITIES
2
  • Scope of Report
  • Product of Interest (POI) Liquid Soap

Liquid soap is a transparent aqueous-alcohol
solution of fatty potash soap, containing up to
20 percent fatty acids, 1520 percent ethyl
alcohol, and up to 1 percent fragrance.
APPLICATION
PRODUCT TYPE
  • Household
  • Commercial
  • Hospitals
  • Malls
  • Offices
  • Restaurants
  • Others
  • Liquid Hand Soaps
  • Liquid Detergent Soaps
  • Dishwash Liquid
  • Others

DISTRIBUTION CHANNEL
  • Supermarket/Hypermarket
  • Departmental Stores
  • Pharmaceutical Stores
  • Online
  • Others

PACKAGING TYPE
  • Pouch
  • Bottle

3
  • Table of Contents

S. No. Contents Contents Contents Page No.
1. Liquid Soap An Introduction (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Liquid Soap An Introduction (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Liquid Soap An Introduction (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.)
2. Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.) Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.) Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.)
3. Impact of COVID-19 on India Liquid Soap Market Impact of COVID-19 on India Liquid Soap Market Impact of COVID-19 on India Liquid Soap Market
4. Executive Summary Executive Summary Executive Summary
5. Voice of Customer Voice of Customer Voice of Customer
5.1. Factors Influencing Decision Making Factors Influencing Decision Making
5.2. Customer Satisfaction Customer Satisfaction
5.3. Brand Recall Brand Recall
6. India Liquid Soap Market Outlook, FY2017-FY2027F(This chapter includes a brief overview of the product of interest market such as total markets growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) India Liquid Soap Market Outlook, FY2017-FY2027F(This chapter includes a brief overview of the product of interest market such as total markets growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) India Liquid Soap Market Outlook, FY2017-FY2027F(This chapter includes a brief overview of the product of interest market such as total markets growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.)
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value Volume
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Product Type (Liquid Hand Soaps, Liquid Detergent Soaps, Dishwash Liquid, Others)
6.2.2. By Packaging Type (Pouch, Bottle)
6.2.3. By Application (Household, Commercial Hospitals, Malls, Offices, Restaurants, Others)
4
  • Table of Contents

S. No. Contents Contents Contents Page No.
6.2.4. By Distribution Channel (Supermarket/Hypermarket, Departmental Stores, Pharmaceutical Stores, Online, Others)
6.2.5. By Region (North, South, East, and West)
6.2.6 By Company (FY2021)
6.3. Product Market Map Product Market Map
7. India Liquid Hand Soap Market Outlook India Liquid Hand Soap Market Outlook India Liquid Hand Soap Market Outlook
7.1. Market Size Forecast Market Size Forecast
7.1.1. By Value Volume
7.2. Market Share Forecast Market Share Forecast
7.2.1. By Packaging Type
7.2.2. By Application
7.2.3. By Distribution Channel
8. India Liquid Detergent Soap Market Outlook India Liquid Detergent Soap Market Outlook India Liquid Detergent Soap Market Outlook
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value Volume
8.2. Market Share Forecast Market Share Forecast
8.2.1. By Packaging Type
8.2.2. By Application
8.2.3. By Distribution Channel
5
  • Table of Contents

S. No. Contents Contents Contents Page No.
9. India Dishwash Liquid Market Outlook India Dishwash Liquid Market Outlook India Dishwash Liquid Market Outlook
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value Volume
9.2. Market Share Forecast Market Share Forecast
9.2.1. By Packaging Type
9.2.2. By Application
9.2.3. By Distribution Channel
10. Market Dynamics Market Dynamics Market Dynamics
10.1. Drivers Drivers
10.2. Challenges Challenges
11. Market Trends Developments Market Trends Developments Market Trends Developments
12. Policy Regulatory Landscape Policy Regulatory Landscape Policy Regulatory Landscape
13. India Economic Profile India Economic Profile India Economic Profile
14. Competitive Landscape Competitive Landscape Competitive Landscape
14.1. Competition Outlook Competition Outlook
14.2. Company Profiles Company Profiles
14.2.1. Company Details
14.2.2. Products Services
6
  • Table of Contents

S. No. Contents Contents Contents Page No.
14.2.3. Financials (As Reported)
14.2.4. Key Market Focus Geographical Presence
14.2.5. Recent Developments
14.2.6. Key Management Personnel
15. Strategic Recommendations Strategic Recommendations Strategic Recommendations
16. About Us Disclaimer About Us Disclaimer About Us Disclaimer
7
RESEARCH METHODOLOGY
8
  • Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in India liquid soap
market, overall market size and segmental market
size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about India liquid soap market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis
  • Recent Developments
  • Market Changing Aspects/Dynamics
  • Government Policies
  • Conclusion
  • Market Participants
  • Key Strengths
  • Identifying Key Opinion Leaders
  • Questionnaire Design
  • In-depth Interviews

9
  • Research Methodology
  • Baseline Methodology
  • Our dedicated team of industry experts has
    monitored and analyzed various aspects of India
    liquid soap market. The team has analyzed the
    outlook of various segments of this market, while
    considering the major influencing factors such as
    rapidly gaining the popularity among the country
    consumers owing to the aggressive advertisement
    by the manufacturers and the supported
    recommendations from the various media personnel
    and the models and icons of the entertainment
    sector in the country. The study includes market
    forecasting, which would enable our clients to
    take better decisions while planning their
    strategy to achieve sustainability in India
    liquid soap market.
  • Methodology Followed for Calculation of Market
    Size
  • Market Size by Value Volume Market size, in
    terms of value volume, for the year FY2021 was
    calculated based on information collected through
    exhaustive secondary research and primary
    surveys, with various key opinion
    leaders/stakeholders, such as liquid soap
    companies, channel partners, end-user industry
    experts, and other industry participants.
  • The team interviewed more than 15-20 liquid soap
    market companies, 100 120 end use industries,
    and 15 20 industry experts and other value
    volume chain stakeholders in India liquid soap
    market to obtain the overall market size for
    FY2017-FY2021, which was validated by the Delphi
    technique. Taking standard deviation into
    consideration, the market size was averaged out,
    to arrive at the market size data for
    FY2017-FY2021.

10
  • Research Methodology
  • Respondents were asked about the current and
    future market growth rates, market shares by
    product type, by packaging type, by application,
    by distribution channel, by company and by
    region. Removing the outlier responses, the
    geometric mean of growth estimates and provider
    wise revenue shares generated across various
    segments were considered, to arrive at the final
    revenue shares. Revenue shares generated across
    various segments were further triangulated from
    other stakeholders.
  • Methodology Followed for Calculation of Market
    Shares
  • Market shares by product type, by packaging type,
    by application, by distribution channel, by
    company and by region were calculated based on
    the responses received through primary surveys
    with industry experts, in which the respondents
    were asked about the market shares or revenue
    generated from various segments of liquid soap
    market. The final shares were calculated by
    taking the geometric mean of the responses
    gathered from key opinion leaders after
    eliminating the outliers.
  • Methodology Followed for Forecasting
  • TechSci Research performed periodical checks on
    data collected through the surveys with logic
    checks and analyzed the survey results in
    SPSS/Tableau Software.
  • Data triangulation techniques were applied to
    fill the gaps and to present a more meaningful
    picture of the market. To forecast India liquid
    soap market, TechSci Research used various
    forecast techniques such as
  • Moving Average
  • Time Series Analysis
  • Regression Analysis
  • Econometric and Judgmental Analysis

11
  • Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long- term period to estimate
and analyse market demand scenario. It should be
noted that the figures compiled are only for the
organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
Hindustan Unilever Limited Godrej Soaps Private Limited Cossmic Products Pvt Ltd Reckitt Benckiser India Limited Wipro Enterprises Pvt Ltd ITC Limited Henkel Anand India Private Limited Johnson Johnson Private Limited Procter Gamble Hygiene Health Care The Himalaya Drug Company World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports News Dailies Credible Paid Databases
TechSci Research
12
  • Industry Brief

Rising disposable income is driving the growth if
India Liquid Soap Market, FY2017-FY2027. According
to TechSci report on, India Liquid Soap
Market By Product Type (Handwash, Facewash, Body
Wash, Surface Cleaner, Others) By Packaging Type
(Pouch, Bottle, Tube) By Nature (Organic,
Synthetic) By Application (Household, Commercial
Hospitals, Malls, Offices, Restaurants, Others)
By Distribution Channel (Supermarket/Hypermarket,
Convenience Stores, Pharmaceutical Stores, Online
Stores, Others) By Region, Competition Forecast
Opportunities, FY2027, India liquid soap market
has shown promising growth in historical years
until FY2020 and is expected to continue its
growth in upcoming forecast years FY2023 to
FY2027. India liquid soap market owes its growth
to the factors like multiple brand endorsements
by the entertainment idols and artists. Moreover,
the rise in technological advancement in liquid
soap, growth in the population being more aware
about the need of maintaining the hygiene and
safety against widespread diseases is
accelerating the growth of the India liquid soap
market, in the upcoming five years. Government
initiatives and private advertisements along with
other endorsements can be termed as the major
factors that drive the India liquid soap market
toward a consistent growth. Market players are
creating merges and acquisitions for the
development and distribution of liquid soap.
Also, advantages of the liquid soap with the
advancements like pH balanced, organic
ingredients, smoother and moisturizing skins,
along with other qualities is driving the
consumer inclination toward the liquid soaps
thereby supporting the growth of the India liquid
soap market, until FY2027. The India liquid soap
market is segmented by product type, packaging
type, nature, application, distribution channel,
competitional landscape, and regional
distribution. Based on packaging type, the market
is further fragmented into pouch, bottle, and
tube packaging. Bottle packaging are anticipated
to hold the largest revenue shares of the market
and assert its dominance over the market on the
grounds of consumer preference. With the
increasing demand for the liquid soap for the
convenience of the consumer along with the market
flooding with designer soap dispensers is driving
the growth of the market segment in the future
five years. Pouch packages are expected to
register the fastest CAGR growth in the next five
years on the account of recent trends that
instigated the unaware consumers to opt for pouch
packets of liquid soap for handwash, facewash,
etc. in terms of maintaining hygiene and safety
measure against the COVID-19 virus. The country
continues to suffer the consequences and with the
third wave indications nearing, the market for
liquid soap in India is bound to show a robust
growth in the upcoming five years. Based on
nature, the market is bifurcated further into
organic and synthetic natures of the liquid soap.
One of major drawback of the soap is the pH level
of the soap and the measure of how harsh they are
for the skin. Organic liquid soaps in the market
claims to be using herbal ingredients and instead
of lathering suds, the organic soap contains
milder and softer ingredient that is not harsh on
the skin. Most of the bathing liquid soaps and
dishwashing soaps are claiming to be organic
products and thereby are anticipated to register
the fastest growing CAGR in the upcoming five
years. Some of medicinal handwashes and laundry
liquid soaps are synthetic liquid soaps that
claims to be doing the deep cleansing and often
claims to be pH balanced. Based on product type,
the market is further bifurcated into handwash,
facewash, body wash, surface cleaner, and others.
Differentiated on the basis of their purposes,
handwash is anticipated to hold the largest
market segment in the upcoming five years on the
account of surge in the demand of organic,
healthier, and easily usable handwashes among the
countrys population. Moreover, due to onset of
COVID-19 pandemic, the consumer grew more
conscious and the consistent urge to regularly
wash hands before touching mouth or face while
you touch other surfaces surged the growth. The
demand of maintaining the hygiene was much needed
and much demanded thereby supporting the growth
of the market in the next five years. Some of
the top players in the India liquid soap market
are, Hindustan Unilever Limited, Godrej Soaps
Private Limited, Cossmic Products Pvt Ltd,
Reckitt Benckiser India Limited, Wipro
Enterprises Pvt Ltd, ITC Limited, Henkel Anand
India Private Limited, Johnson Johnson Private
Limited, Procter Gamble Hygiene Health Care,
The Himalaya Drug Company, among others. The
companies are involving themselves into research
and development for more advanced products.
Liquid soaps are in demand in all sorts of
cleaning, washing, and bathing application, with
the increasing demand for the product the market
is bound to show exponential jump in the CAGR
growth in the next five years. New players
entering the market may form partnerships with
other players or the end users of the industry
for a consistent inflow of the product. The
sudden outbreak of COVID-19 virus has rendered
the Indian economy with a turmoil. Though the
government is consistently trying to overcome the
setbacks in the economic stature of the country
still the effect the pandemic is having on the
market is drastic. Hygiene and safety are a
concern and thereby the recent market is flooded
with the new market players providing cleaning
agents and various innovative approach to
instigate consumer to readily approach the
products. The widespread distribution channel and
expanding scopes is also aiding to the growth of
the market in the next five years. Online retails
of the products have suddenly showed an
exponential jump in the CAGR owing to the
lockdown and rapid shift of sellers choosing
online platforms to sell their products. With the
smart delivery systems, the market is anticipated
to sustain the growth in upcoming five years,
said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global
management consulting firm.
13
  • Sample Data - Snapshot

India Liquid Soap Market Size, By Value (USD
Million) Volume (Thousand Units), FY2017-FY2027F
CAGR By Value Volume
CAGR By Value Volume
XX
YY
India Liquid Soap Market Size, By Product Type,
By Value, FY2017-FY2027F
India Liquid Hand Soap Market Size, By Packaging
Type, By Value, FY2017-FY2027F
India Liquid Hand Soap Market Size, By
Application, By Value, FY2017-FY2027F
14
  • Report Ordering

Report Name INDIA LIQUID SOAP
MARKET FORECAST OPPORTUNITIES FY2017 FY2027
License Type Price
Single User License 3500
Multi-User License 4500
Custom Research License 7500
To View Sample OR Purchase Report  
15
About Us Disclaimer
TechSci Research is a global market research and
consulting company with offices in the US, UK and
India. TechSci Research provides market research
reports in number of areas to organizations. The
company uses innovative business models that
focus on improving productivity, while ensuring
creation of high-quality reports. The proprietary
forecasting models use various analyses of both
industry-specific and macroeconomic variables on
a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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Disclaimer
The contents of this report are based on
information generally available to the public
from sources believed to be reliable. No
representation is made that it is timely,
accurate or complete. TechSci Research has taken
due care and caution in compilation of data as
this has been obtained from various sources
including which it considers reliable and first
hand. However, TechSci Research does not
guarantee the accuracy, adequacy or completeness
of any information and it is not responsible for
any errors or omissions or for the results
obtained from the use of such information and
especially states that it has no financial
liability whatsoever to the subscribers / users
of this report. The information herein, together
with all estimates and forecasts, can change
without notice. All the figures provided in this
document are indicative of relative market size
and are strictly for clients internal
consumption. Usage of the same for purpose other
than internal will require prior approval of
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