Google Data Studio – What, When, And How? - Jain Technosoft

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Data is part of everything that a business
involves. Employing a data-driven approach can
strengthen a business marketing efforts by
shortening the buying cycle, boosting customer
lifetime value, and increasing ROI.
Data is behind every little detail and process,
which means that any growth strategy cannot
exist without a strong data foundation. In a
growth strategy, data can minimize the guessing
game, ensuring informed decisions. Marketers need
to know the exact data that is to be collected,
and the outcome to expect out of it. It is also
important to have the right set of tools to
collect the data needed, put it up on the
dashboard, and monitor it simultaneously. There
are a lot many tools available, out of which
Google Analytics is seen to be the most reliable
and popular one. Google Analytics brings life to
web traffic! Google Analytics is the undisputed
king of Web analysis features, with more than
85 of website owners using the tool to track
their Web traffic. Thats because this tool
brings loads of Web traffic and user engagement
analysis, offering ultra- precise information
about the wants, needs, and behaviours of the
visitors and users. It provides data from a
website or app on engagement, conversions, and
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transactions. However, many online merchants need
data from other sources, like search engines,
social media, and more. Some sources can be
connected or imported into Google Analytics,
while others cannot. For instance, advertising
data, social media data, organic search data, and
affiliate marketing data can be connected or
imported, but online sales, cancelled orders, and
refunds reporting may be unavailable or limited.
There are many alternatives that can thus be used
for joining Google Analytics with other such
sources one of the best ones being Google Data
Studio! What is Google Data Studio? Part of the
Google marketing platform, Google Data Studio is
an online tool that helps to convert data into
customizable informative reports and dashboards.
It is a tool that has been in used ever since
Google introduced it in the year 2016, on 15th
March, as part of the enterprise Google Analytics
360 suite. Then later in the month of May, the
search engine giant announced a free version of
Google Data Studio for individuals and small
teams. What all can you do with Google Data
Studio? With Google Data Studio, you can easily
report on data from a wide variety of sources,
without any programming. This makes it absolutely
easy to use, and convenient to share your
insights with individuals and teams across the
world. You can tell your data stories as broadly
as you wish to, by embedding your reports in
other pages like Google sites, blog posts, annual
reports, and marketing articles. You can then
invite any individual or team, or send them
links, to view as well as edit your reports.
Lets look in detail as to what all Google Data
Studio can help you to do. VISUALIZE YOUR DATA
THROUGH HIGHLY-CONFIGURABLE TABLES AND
CHARTS Google Data Studio comes with a drag and
drop report editor tool which helps you to tell
your data story with charts, pie charts, geo
maps, bubble graphs, data tables, and a lot
more. All of this can be enhanced with your
preferred styles and colour themes to make your
data story a work of data visualized art! You can
also make your reports interactive with viewer
filter and data range controls, which can turn
any report into a flexible template report that
anyone can use to see their own data. You can
also include links and clickable images to create
product catalogues, hyperlinked content, and
video libraries. All in all, with Google Data
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• Studio, you can turn your data into appealing and
  informative art that is easy to reach and share.
• EASILY CONNECT TO A VARIETY OF DATA SOURCES
• As we mentioned above, with Google Data Studio,
  you can easily report on data from a wide
  variety of sources, without any programming. This
  allows you to connect to data sets in just a
  matter of seconds! Some of the most popular data
  sets you can connect to include
• Google Marketing Platform products (like Google
  Analytics, Google Ads, Display Video 360,
  Search Ads 360)
• Google consumer products (like Search Console,
  Sheets, and YouTube)
• Databases (like BigQuery, MySQL, and PostgreSQL)
• Social media platforms (like Facebook, Twitter,
  and Reddit)
• Flat files via CSV file upload and Google Cloud
  Storage
• SHARE YOUR INSIGHTS WITH THE WORLD AND
  COLLABORATE ON THE REPORTS
• Google Data Studio makes it easy to share your
  insights with anyone you want to, individuals or
  teams, across the world. You can invite anyone
  you wish to, to view and edit your reports. You
  can also send them links in scheduled emails.
  Moreover, sharing a Google Data Studio file with
  another editor can help in working real time as
  a team.
• When you want to use Google Data Studio
• When you want to use Google Data Studio, there
  are quite a few things youll need, to view,
  create, and share your files. To only view a
  Google Data Studio report, youll need only a
  supporting browser (Chrome, Firefox, or Safari)
  and an internet connection no Google account
  will be required. But, to create and edit
  reports, youll need a Google account, and also
  know how to map a non-Gmail address to a Google
  account. Also, youll need to accept the Google
  Data Studio terms of service and policies. But,
  all this can be possible only if you belong to
  one of the supported countries on the list of
  where Google Data Studio can be used (any
  country other than China, Iran, Iraq, North
  Korea, Syria, Cuba, and Crimea).
• How do you create a report in Google Data Studio?

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• You first start with creating a report. When you
  sign in to Google Data Studio, youll see the
  home page with the Reports tab, where you can
  begin with a new blank report, or a pre-built
  report template.
• Once you select the kind of report you want to
  build, you will then be asked to add your data.
  Here, you can add an existing data source, or
  create a new one, as you wish.
• Then, using the menus and toolbar, you can add
  components to the report canvas with various
  style options and controls that you can choose
  from.
• Finally, you get to view your report, just like
  how other viewers will be able to see it.
• Once youre satisfied with it, you can move ahead
  to share your report with other viewers. You can
  also share the data source, to let other people
  create their own reports based on your data
  source.
• Google Data Studio is currently available in 37
  languages, and supports number, date, and time
  formats in those languages. It can also handle 59
  international currencies. So, if you belong to
  one of the supporting companies on Google Data
  Studios list, set your Google account language
  preference to whatever language you wish, and
  Get-Set-Go with Google Data Studio!
• A Special Update
• Recently, Backtracks, a technology infrastructure
  platform for end-to-end podcast management,
  advertising, and data analytics, announced a new
  collaboration with Google Cloud and Google Data
  Studio. This collaboration can now allow users
  to reach new levels of data visibility across
  multiple data sources. Publishers, advertisers,
  and SEO company in India will now be able to
  build custom reports and dashboards for their
  podcast analytics and advertising data.
• For more information, visit https//www.jaintechn
  osoft.com/