Best Digital Marketing Tools For 2021 - Jain Technosoft

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There are a myriad of digital marketing tools
available, each serving its own distinctive
purpose. You may use such tools to work online
with peers, track your projects, schedule your
social media posts, or anything else but these
tools are certainly needed at some point or the
other to proceed with your online work.
Different digital marketing professionals have
different preferences when choosing their
favourite tools. With different positions in
different industries, serving different
services, the tools used by each professional are
also diverse. No matter what tools they may use,
but it is important that every digital marketing
professional today is tech-savvy. Different
categories of digital marketing tools The digital
marketing tools used are mainly covered in seven
categories, namely SEO or SEM, social media
marketing, eCommerce marketing, advertising
management and analytics, collaboration, remote
working, and Web designing. If youre willing to
explore the best digital marketing tools in each
of these categories, well help you learn about
them in this blog. Experienced professionals
have been surveyed about which tools they like
the best, and why and the same has been listed
below.
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• SEO/SEM tools
• Google Analytics, which helps understand the
  types of visitors coming onto a site, the pages
  they explored, and the time spent on those pages
  helping ot understand what is engaging and
  creating conversions.
• SEMrush, a tool for keyword research, keyword
  ranking reports, and competitive audits to
  compare search engine results, and identify the
  opportunities for optimization on the site.
• Screaming Frog, a tool that helps download an
  entire site into a spreadsheet to review it all
  at once, thus identifying any missing or
  incorrect data across the sire, with errors,
  redirects, duplicate pages, and more.
• Google Data Studio, which helps to see all the
  SEO and PPC KPIs in one place.
• Google Tag Manager, which helps set up the
  correct triggers and tags in attribution
  reporting and campaign optimization.
• Google Search Console, which helps measure the
  success of the SEO strategy, by monitoring the
  ranking and performance of target keywords, and
  highlighting any technical issues.
• Similarweb, a tool for competition analysis,
  helping to identify the main traffic source for
  competitors based on website visits, and
  analyzing the rationale between organic and paid
  traffic segmentation, in terms of search
  volumes, keywords, CPC, etc.
• Social media marketing tools
• Sprout Social, an affordable social media
  management tool offering simple solutions to
  scheduling, community management, and analytics.
• NetBase Quid, a social listening tool that helps
  track conversations outside the owned
  properties, surrounding specific industries,
  brands, competitors, or products thus assisting
  with understanding audiences and identifying
  trends.
• Tubular Labs, a global video measurement and
  analytics platforms that helps keep the brand on
  top of social trends, while also understanding
  what other brands are doing on social.
• Synthesio, a social listening platform that helps
  strengthen social media strategies by capture
  social media intelligence from different markets.
• Facebook Business Manager, a tool that can fuel
  FB/IG marketing strategies and product
  exceptional results around website clicks,

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• conversions, ultra-targeted ad campaigns, etc. by
  allowing to manage multiple pages, accounts, and
  business assets, all in one single place, so as
  to target the right audiences.
• Buffer, which can schedule posts across Facebook,
  Instagram, LinkedIn, and Twitter.
• HubSpot, a tool that can schedule and track the
  progress of social media campaigns, giving a
  360-degree view of the progress of the campaigns.
• Falcon, a tool useful in managing organic social
  media posts for multiple campaigns, and pooling
  data from the reach obtained.
• eCommerce marketing tools
• Shopify, a scalable out-of-the-box eCommerce
  solution with hundreds of integrations and a
  seamless user experience, both on the front and
  back end.
• Google Analytics, to monitor tools, which gives a
  good overview of how the site is performing, and
  what needs to be improved.
• Pingdom, an ongoing monitoring tool that provides
  push notifications if any site goes down so that
  any issues can be rectified immediately.
• WooCommerce, an affordable management tool that
  can turn a WordPress site into an eCommerce
  powerhouse, taking up charge of scheduling,
  community management, and analytics.
• ly, a tool that makes it easy for clients to make
  their payments.
• Advertising management analytics tools
• Google Data Studio, which provides a free
  user-friendly interface to visualize data and
  showcase reports, and combine data and metrics
  from several sources to draw direct comparisons
  on performance, and identify opportunities for
  optimization.
• BigQuery, which is an excellent data warehouse,
  and helps fetch data from third-party sources.
• Google Ads Editor, which is essential for any
  Google Ads manager to organise and operate large
  ad accounts, allowing efficient bulk editing and
  visualisation.
• Google Ads Scripts, which has a whole team of
  developers in-house to build pretty much
  anything needed for PPC management.

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• HubSpot, which helps analyze the flow of a lead
  past the initial contact point, and into the
  various sales stages all the way to a closed
  deal.
• Collaboration tools
• com, a great project management tool that makes
  running an account very smooth.
• Toggle, a time management tool that accurately
  tracks the time you spend on different tasks,
  thus helping you manage and monitor where youre
  spending your time throughout the day.
• Asana, a project management tool that helps
  deliver work to the highest standard, in a
  timely manner.
• Google Data Studio, a tool that can help monitor
  campaign performance, with a large number of
  integrations allowing to aggregate all the work
  into a single view.
• Trello, which helps share deliverables with a
  number of people, thus providing visibility and
  accountability on projects.
• Remote working tools
• Slack, that helps individuals and groups stay in
  touch, making communication and information
  sharing easy and intuitive through video calls
  and screen sharing features.
• Zoom, a great video calling tool that can help
  people stay together, while staying apart.
• Google Chat/Google Meet, tools that help with
  video calls, as well as the feature of sending a
  quick message to a client or co-worker in the
  middle of the call.
• Google Calendar, a tool that can coordinate a
  team, even when individuals reside in different
  physical locations.
• Web designing tools
• Figma, for wireframes and UI/UX designs, with the
  Multiplayer feature that can have multiple
  people working on the same design in real time.
• InVision, to present mobile, tablet, and desktop
  design prototypes, helping to understand the
  designed experiences better.
• Adobe Suite, including Photoshop, Illustrator,
  Premier, and After Effects, to enrich the
  designs with creative and immersive animations
  and videos.

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• Abstract, a tool for version control of design
  files in the same way development teams manage
  their branches and master files, allowing teams
  to always work from a single source, with updates
  being managed and reviewed by admins.
• Miro, a tool for remote workshops and
  collaboration, providing the opportunity to stay
  engaged and active in remote sessions.
• With the above references and reviews, you are
  now in a better position to use the best digital
  marketing tools for your particular purpose. Or,
  even better, you can hire a professional
  internet marketing company in India, who can
  look after every aspect of your online presence,
  right from website designing and advertising, to
  SEO, SEM, SMM, and eCommerce marketing.

For more information, visit https//www.jaintechn
osoft.com/