What Is Google My Business And Why Is It Important? - Jain Technosoft

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With almost everything gone online, its no
longer an added benefit to have your business in
an online directory its actually a must-have.
Theres so much that you can do to keep yourself
updated and evident against your competition. But
not every small business can afford to do so.
This is why, keeping your budget and resources
constraints in mind, weve come up with one easy
and rewarding idea getting your business listed
on Google My Business. Wondering why? Well let
you know in the blog below. What is Google My
Business? Before we go any further into the why
and how of getting listed on Google My Business,
let us first try to understand what it is. Google
My Business is a virtual phonebook that makes
your business easier to find on Google, helping
you to reach potential customers who would
otherwise not know how to find you. The best part
is that it is an absolutely free tool, which
helps your business listing show up alongside
other related local businesses, whenever someone
looks up a related term. Your business listing
will show up all vital information like your
phone number,
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• address, website, working hours, review ratings,
  etc. on one single screen, making it easy and
  convenient for your potential customers to learn
  about you.
• Why should you use Google My Business?
• 91 of people use search engines to find
  information.
• 90 of the search engine market share is covered
  by Google.
• 97 of people learn more about a local company
  online than anywhere else possible.
• 46 of searches on Google have local intent.
• 64 of consumers have used Google My Business to
  find contact details for a local business.
• 16 of businesses receive more than 100 calls
  every month from Google My Business.
• All these clearly indicate why you must use
  Google My Business. Furthermore, Google My
  Business analytics has proven that 56 of actions
  on Google My Business are website visits, 24
  are calls to the business, and 20 are direct
  searches. Google My Business is thus the best
  place you can have your business listed today,
  whether youre looking to create a listing for
  your business, or to boost your local presence.
• Benefits achieved from Google My Business
• Entry into the Google 3 pack
• Have you noticed how only local listings are now
  shown above organic results on Google SERPs? The
  first-page preview holds a limited 3-pack format
  at the top to gain attention towards the local
  businesses related to the search term. If you
  want to get your brand into that list of three,
  you can begin by creating a free Google My
  Business listing. And, let us help you know,
  brands that show up on Googles local 3 pack
  have seen to achieve a monstrous 700 boost in
  clicks!
• Building of trust
• Brands that show up at the top of SERPs on Google
  are three times more likely to be considered as
  reputed by consumers. Thats because people know
  that brands who get listed on Google My Business
  have to first undergo a thorough verification
  process. This enables a trustworthy environment
  that users can rely upon.
• Increase in traffic

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• With a Google My Business listing, you are 70
  more likely to attract potential customers,
  pulling in a general 35 more clicks to your
  website. This way the traffic coming onto your
  site will increase, thus increasing the
  likelihood of making more sales.
• Boosting of sales
• More than 80 of people rely on Google Maps to
  search for a nearby business. Whenever theyre
  looking to purchase a product or book a service,
  theyll mostly type in Google Maps to locate
  whats available nearby. Customers who find a
  brand through Google Maps is found to be more
  likely to make that purchase.
• Gaining a competitive edge
• More than 90 of people make their buying
  decision only after reading reviews about a
  product or service. A Google My Business listing
  helps customers review your business through the
  feedbacks that other customers have posted about
  your brand. This will also help you know where
  you are going wrong through any negative
  feedbacks, which you can improve upon to boost
  your impact and gain a competitive edge over
  others.
• Performance improvement
• The more you understand and learn about your
  customers, the better youll be able to target.
  A Google My Business listing will help you know
  who your customers are and how they are engaging
  with your business. This can help you know how
  your business is performing to understand whats
  working and whats not. So you know what you
  need to modify and improve upon to improve your
  performance.
• Final Words
• With all these benefits mentioned, theres no
  reason why you wouldnt want to get started with
  Google My Business. So, set up your Google My
  Business account today, and see how your
  business boosts up! And for further local SEO
  success for the year 2021 you can partner with a
  professional digital marketing company in India,
  wholl take care of every marketing and SEO
  effort required to take your business higher.
• For more information, visit https//www.jaintechn
  osoft.com/