Creating An Authentic Brand Identity - Jain Technosoft

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Creating An Authentic Brand Identity - Jain
Technosoft
In this competitive world, it is important that
your business thrives. And, for that to become
possible, it is important that you are able to
build an image of your brand into the minds of
your target audience. So, how would you do that?
How do you identify Google, Amazon, Facebook, and
many others from each other? What is the first
thing that comes to your mind when you think
about such names? Certainly, it is their logo
which comprises of their name, design, colour,
tagline, etc. Other than that, it is the
products and services that they provide that
linger in your mind. So, what is it that makes
such big names stand apart from the others? What
is it that keeps such a long lasting impression
of such brands into the minds of people ,
gaining a worldwide recognition? It is the
efforts that they put in to build a unique brand
identity. A brand identity is the distinct voice
and visual appearance of a particular brand,
which is used to communicate its mission with the
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rest of the world. It encapsulates the vision of
the business by putting it in a way that is
understood by the target audiences. But,
building such a brand identity requires an
enormous investment of effort time and
creativity. Here are some tips to help you create
a suitable identity for your brand. Step 1
Shaping your brand's personality You first need
to begin by identifying what you want to achieve
and what you want to offer to your community.
Then, you can deliver the same by writing an
authentic narrative that resonates with your
audience. You need to be able to build a
connection between your products and your target
customers. Also, you will need a strong set of
values that shapes the culture around your
business. Making a mission statement can help
paint a picture of your business much better.
Moreover, you need to get acquainted with your
audience such that you can decide on what
prompts engagement and user trust. Step 2 -
Designing your brands assets Your brand's
assets are a set of unique elements that can help
your audience to identify your brand as
something distinct and recognisable. Focus on
the tone of voice and make it consistent while
communicating with your audience. Your brand
needs to embody a distinct style in every
element, may it be your website, blogs,
marketing materials, or anything else. Along with
the tone of voice, you must also use consistent
colours across every brand asset that you have.
The fonts you use also tells a story about your
brand, which
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is why you must use the same kinds of fonts
everywhere too. Last but not the least, your
logo should also be present in the same way
on every brand asset. This is why you must have a
logo that can look visually appealing and can
fit every kind of website page, advertisement,
marketing material, and anything else you use to
display yourself to your audience. Step 3 -
Building your brands presence With your brand
identity design in place, you can now move
forward by using those elements into your
marketing materials like website, packaging,
advertisements, and more, to share it with the
world. Websites certainly speak everything about
your brand. Whether it is your products,
services, or anything else, your potential
customers are likely to get onto your website to
gain information, browse through, clear their
doubts, or even make a purchase. Then, for any of
your products, you need a great packaging. After
all, it is the packaging that says a lot about
your brand identity. Creating a great packaging
can satisfy your customers even before they see
what is inside. Then, there are pamphlets,
brochures, banners, letterheads, and business
cards, which are friendly and professional ways
of reminding your customers about you, while
also being able to reach out to newer people and
build new connections. With all of this in
place, you can certainly build an authentic
identity for your brand that resonates with your
audience. If you think this is too much to do on
your part, you can always hire professional Web
designing services in India to help.
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om/