Cutting Edge Link Building in a Post-Penguin SEO World

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Cutting-Edge Link Building in Post-Penguin SEO
World
Bernard May President
Adam de Jong Marketing Manager
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Looking Natural
The Link Building Story
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The Link Building Story

• The history of Googles Penguin Update
• Penguins impact on your business
• Responding to Penguin
• The future of linking
• Your action plan
• Q A

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History of Penguin
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The Days Before Penguin
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Summer 2012 Penguin Strikes
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Penguin Algorithm Change
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Agenda
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Pre and Post Panda
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Penguins Impact
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Looking Natural
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Looking Natural
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Looking Natural
Penguin Winners
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Trust and Link Juice
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A Quality Link Profile

• Relevancy
• Trust
• Power
• Anchor text diversification

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Creating an Online Footprint

• Relevancy
• Trust
• Power
• Anchor text diversification

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Responseto Penguin
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Link Generation Menu

• Outreach Link Building
• Guest Blogging
• Infographic Marketing
• Content Link Building
• Press Release
• Squidoo
• InfoBarrel
• Pitch Engine
• ApSense
• Multimedia Link Building
• Video Distribution
• Presentation Distribution
• Document Distribution
• Audio Distribution
• Image Distribution
• Promotional Link Building
• Classified Ad Distribution
• Coupon Distribution

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Looking Natural
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Link Generation Menu
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Guest Blogging
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Infographics
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Infographic Marketing
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Press Releases
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User Generated Content Sites

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Videos
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Presentations
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Documents
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Audio Files
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Images
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Classifieds Ads
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Coupons
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Events
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Local Citations
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Ecommerce Stores
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Industry Directories
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Social Media Profiles Bookmarks
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Blog Directories
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RSS Feeds
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Future Of Linking
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Obvious Linking Will Be Penalized
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A Quality Link Profile

• Relevancy
• Trust
• Power
• Anchor text diversification

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Multimedia Content
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Complex Linking Will Be Costly
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Link Outreach
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Your Action Plan
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Getting Started With New Linking

• Relevancy
• Trust
• Power
• Anchor text diversification

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Q A