Internet Marketing Tips To Boost Law Firm Website Traffic (2) - PowerPoint PPT Presentation

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Internet Marketing Tips To Boost Law Firm Website Traffic (2)


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Title: Internet Marketing Tips To Boost Law Firm Website Traffic (2)

Internet Marketing Tips To Boost Law Firm Website
Build Separate Pages For Each Service
It is common for firms which operate in multiple
practice areas to create different pages for each
field. The same strategy must be used by lawyers
who specialize in a single practice area. Lets
say you are a divorce lawyer. Now, you may be
providing multiple services to your clients who
are looking for a divorce. For example, you will
be helping some people in getting spousal support
while others will be needing your assistance to
win their childs custody. Similarly, you may be
helping people draft pre-nuptial agreements or
get a separation through an alternative procedure
like mediation. You can categorize all these
specialized services on different landing pages
on your interface.
Implement SEO Best Practices
Search engine optimization (SEO) is the surest
way to boost website traffic. However, you need
to be aware of the best practices to get results.
Conduct keyword research carefully to find the
best phrases for optimization. Choose terms that
are relevant to your practice area and
geographical location. These keywords must be
placed into the copy, title, and meta description
of a page. While creating valuable content,
optimizing with key terms and posting on own
website will be helpful, you must also consider
publishing interesting material elsewhere.
Identify the authoritative domains in your
category and post content on them in return for
links. However, effective SEO requires
perseverance and it will be better to hire
professionals to do the job
Include An FAQ Section On The Website
  • The frequently asked questions section can be an
    invaluable asset to a website. Most people who
    are searching for lawyers are looking for
    solutions to a legal problem. Their search
    queries usually revolve around different aspects
    of the issue they are facing. You can attract
    such potential clients to your website by
    including answers to their queries. For instance,
    if you are a personal injury lawyer, then your
    FAQ section can contain information related to
    construction litigation, medical malpractice,
    etc. Make sure that the material in the FAQ page
    contains only the necessary legal jargon. You
    must provide the information in simple language
    and optimize the content with relevant keywords.
    This is one of the most effective internet
    marketing tips which can drive in more website

Regularly Update Your Blog With Informative Posts
  • Blogging is the best way to establish yourself as
    an authority in your practice area. It provides
    you with an excellent opportunity to showcase
    your knowledge and expertise to the target
    audience. While creating posts, the focus must be
    on providing value to the potential clients. Find
    out about the topics they are searching for and
    craft content on those subjects. You can also use
    the blog to voice your opinion on current legal
    news and issues. Blogging also allows you to
    creatively talk about your achievements without
    sounding boastful. For example, a corporate law
    firm can explain how it helped a client complete
    a complex merger. This will provide readers an
    insight into the firms working methodology. This
    can have a greater impact than simple client

Use Videos To Impress Your Audience
  • According to a study, it is expected that over
    80 of all internet traffic will consist of
    videos. The video-sharing platform, YouTube has
    more than 1 billion users. It is also the second
    largest search engine after Google. All these
    statistics indicate that attorneys cannot afford
    to neglect videos in their digital promotions.
    Video content will enable to increase your firms
    brand awareness and educate potential clients.
    Create small clips related to your practice area
    and post them on your website, social profiles,
    as well as other platforms like YouTube. Videos
    provide the audience with a chance to see the
    professional establishes a connection between the
    two sides. They can influence a persons decision
    of hiring a lawyer.

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